ReYuu Japan Inc.
9425・Standard Market・Information & Communication
Business
ReYuu Japan Inc. (formerly Nippon Telephone Co., Ltd.) is an information & communications business whose core operation is the buying and selling of reuse mobile devices such as smartphones, tablets, and personal computers. Founded in 1988, the company is listed on the Standard Market of the Tokyo Stock Exchange. Devices procured by the company undergo assessment, data erasure, exterior cleaning, and other processing at its own Mobile Refurbish Center (Refurbishment & Recycling Processing), and are then sold to MVNO operators, mobile phone agencies, wholesalers, retailers, general corporations, overseas markets, and individual consumers via EC channels. In the fiscal year ended October 2025, net sales were ¥6,259 million, with unit sales of 227,360 units. The company also operates other businesses, including Corporate Communication Device Rental.
Business Model
Devices are procured through purchases from suppliers and direct buybacks from businesses and consumers (end-sourcing), processed for added value at the company's own Mobile Refurbish Center (Refurbishment & Recycling Processing), and then sold through multiple channels including domestic corporate sales, overseas sales, and consumer EC. The primary revenue source is the trading margin, with per-unit profitability improved through expansion of end-sourcing. Recurring revenue from Corporate Communication Device Rental is accumulated as a complementary structure.
Company Strengths
Unit sales for FY2025 (ending October 2025) reached 227,360 units (up 60.9% from 141,278 units in the prior period), with net sales of ¥6,259 million (up 32.3% year on year). Under the new management structure, the company pursued expansion of its domestic and overseas procurement network and sales promotion measures, achieving a substantial increase in the number of units handled.
The company's own Mobile Refurbish Center (Refurbishment & Recycling Processing) handles assessment, data erasure, exterior cleaning, and other processes on an integrated basis. It holds ISO/IEC27001 certification (obtained December 2021), Reuse Mobile Business Operator Certification (obtained November 2020), and Privacy Mark certification (obtained December 2005), and has established a quality and information security management system.
The company has expanded its sales network in overseas markets, including Hong Kong and Dubai, which serve as central hubs for reuse mobile device distribution. It has built a trading structure covering both procurement and sales, establishing a foundation that enables flexible optimization of the sales balance in response to foreign exchange trends and regional market conditions.
ENVALITH's Perspective
Performance Trend
In the six months ended April 2026 (November 2025–April 2026) of FY2026 (ending March 2026)... wait, this should read FY2026 (ending October 2026), revenue expanded sharply to ¥4,721 million (vs. ¥2,973 million in the same period of the previous year, up 58.8% year on year). Units sold rose 79.2% to 165,660 units (vs. 92,453 units in the same period of the previous year). The operating loss was ¥132 million (vs. ¥205 million in the same period of the previous year), the ordinary loss was ¥155 million (vs. ¥211 million in the same period of the previous year), and the net loss for the interim period was ¥156 million (vs. ¥242 million in the same period of the previous year), with the loss amount trending smaller. Gross profit improved substantially to ¥171 million (vs. ¥58 million in the same period of the previous year), but selling, general and administrative expenses increased to ¥303 million (vs. ¥264 million in the same period of the previous year), reflecting upfront investment in strengthening the workforce and marketing. As an external factor, persistently high device prices and the structural expansion of reuse demand driven by the spread of MVNOs supported the sharp increase in revenue. The full-year earnings forecast remains unchanged at revenue of ¥8,000 million and an operating loss of ¥105 million. On the financial front, total assets stood at ¥2,403 million, the equity ratio was 52.7%, and cash and deposits increased to ¥963 million (vs. ¥679 million at the previous fiscal year-end), indicating improved liquidity.
Growth Strategy
Expansion of the reuse business scale, inventory optimization, and deployment of funds raised through subscription rights to bonds/warrants toward new areas such as AI
Promoting the development of a three-tier channel structure comprising domestic corporate sales, wholesale, and consumer EC, alongside expansion of direct end-user procurement (purchasing business devices directly from general corporations). In the first half of FY2026 (ending October 2026), unit sales reached 165,660 units (up 79.2% year on year), reflecting progress in acquiring new customers and expanding transactions with existing business partners.
Currently implementing planned clearance of inventory that has been held for a certain period since purchase. While this will weigh on gross profit in the short term, it represents a structural shift aimed at improving capital efficiency and inventory turnover. This initiative, carried out in the second quarter, will continue into the third quarter, with completion expected within the current fiscal year.
Implemented a funding scheme combining the 1st Series Bonds with Subscription Rights to Shares (¥180 million), the 5th Series Subscription Rights to Shares (up to ¥852 million), and the 6th Series Subscription Rights to Shares (up to ¥930 million), with payment completed on June 5, 2026. The proceeds are earmarked for expansion of the existing reuse business, M&A, capital and business alliances, and investment in new growth areas.
Pursuant to a resolution of the Board of Directors on May 22, 2026, the company will jointly establish AI Data Partners Inc., which will lead the development and operation of AI-specialized high-performance data centers (with the company holding a 30% stake, capital of ¥30 million). The company aims to expand profit opportunities through investment in new growth areas such as AI infrastructure and crypto-asset-related fields.
Building on the achievement of quarterly operating profit in the second half of the previous fiscal year, the company plans to reduce its full-year operating loss to ¥105 million (from ¥164 million in the previous fiscal year) through the combined effect of improved profitability following the completion of inventory clearance and expanded sales scale. The company aims to achieve sustainable profit growth from the following fiscal year onward.
Last updated: July 17, 2026

