TV Asahi Holdings Corporation
9409・Prime Market・Information & Communication
Television Broadcasting Business
TV Asahi Holdings' core segment. Responsible for program production and broadcasting on terrestrial and BS/CS platforms.
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment sales | ¥248,750 million | ¥236,798 million | ↑ |
| Segment operating income | ¥18,758 million | ¥11,289 million | ↑ |
| Time revenue | ¥81,541 million | ¥79,720 million | ↑ |
| Spot revenue | ¥105,231 million | ¥94,626 million | ↑ |
| BS/CS revenue | ¥25,907 million | ¥26,222 million | ↓ |
| Program Sales revenue | ¥13,443 million | ¥14,612 million | ↓ |
| Depreciation and amortization | ¥5,662 million | ¥6,530 million | ↓ |
Business Details
The program production and broadcasting business handled by TV Asahi Corporation, BS Asahi Corporation, CS One Ten Corporation, TV Asahi Video Corporation, and others. Revenue consists of Time revenue, Spot revenue, BS/CS revenue, Program Sales revenue, and other revenue. Advertising revenue via advertising agencies forms the core of revenue. This is the largest segment, accounting for approximately 73% of the group's total sales of ¥339,487 million. Scheduled to be integrated into the "Media & Content Business" from the following consolidated fiscal year.
Recent Overview
Spot revenue reached a record high, and operating income increased significantly by 66.2% year on year.
In the Television Broadcasting Business for FY2026 (ending March 2026), the company achieved the No. 1 ranking across all three ratings categories (all-day, golden time, and prime time) in both the individual and household audience segments (second consecutive year for individuals overall, fourth consecutive year for households). Spot revenue reached a record high of ¥105,231 million (up 11.2% year on year). Time revenue also increased to ¥81,541 million (up 2.3%). On the other hand, Program Sales revenue decreased to ¥13,443 million (down 8.0%). Operating expenses were contained at ¥229,992 million (up 2.0%), and operating income increased substantially to ¥18,758 million (up 66.2%).
Key Products
Growth Drivers
- Achievement of the No. 1 ranking across all three terrestrial ratings categories (second consecutive year for individuals overall, fourth consecutive year for households), enhancing media strength and improving spot advertising rates and volume
- Strong performance in major sports program sales such as the "Milano Cortina Olympics," "World Team Trophy in Figure Skating 2025," and "WBC exhibition games"
- Increased advertising placements across diverse industries such as "dining and various services," "information and communications," "pharmaceuticals and medical supplies," and "transportation and leisure"
- Increase in Time revenue driven by continued advertising rate increases for regular programming
- A rate-focused sales strategy pursued even amid limited advertising inventory in the second half, resulting in Spot revenue reaching a record high
Risks
- Structural shrinkage risk in the television advertising market (continued shift toward internet advertising)
- Intensifying competition for broadcasting rights to major sporting events (such as the Olympics) and rising program production costs
- Intensifying competition with other networks and video streaming services in the ratings race
- Risk of decline in advertising placement volume due to macroeconomic deterioration, including the impact of U.S. trade policy (both Time and Spot revenue are expected to decline in FY2027, ending March 2027)
- Reduced comparability of results due to segment reorganization (integration into the "Media & Content Business") from the following consolidated fiscal year
Last updated: June 24, 2026