BSN MEDIA HOLDINGS,INC.
9408・Standard Market・Information & Communication
Broadcasting Business
A regional media business centered on television and radio broadcasting based in the Niigata area
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (full year, FY2026 (ending March 2026)) | ¥5,869 million | ¥5,865 million | — |
| Operating income (full year, FY2026 (ending March 2026)) | ¥368 million | ¥313 million | ↑ |
| Segment assets (end of FY2026 (ending March 2026)) | ¥26,192 million | ¥23,973 million | ↑ |
| Depreciation (full year, FY2026 (ending March 2026)) | ¥484 million | ¥485 million | — |
| Capital expenditures (full year, FY2026 (ending March 2026)) | ¥406 million | ¥471 million | ↓ |
| Operating margin (full year, FY2026 (ending March 2026)) | 6.3% | 5.3% | ↑ |
Business Details
Centered on Niigata Broadcasting Co., Ltd., the segment operates general television and radio broadcasting businesses. Revenue sources consist of TV spot revenue, network time revenue, radio advertising revenue, production revenue, and other revenue (entertainment events, digital advertising, etc.). The segment also includes a content production subsidiary (San Video Eizo Co., Ltd.) and a branding consulting company (Katare Co., Ltd.), and is working on monetization beyond broadcasting. The segment accounts for approximately 22% of consolidated group revenue (FY2026 (ending March 2026)).
Recent Overview
Revenue nearly flat, but operating income up 17.6% year on year due to cost control
In the Broadcasting Business for FY2026 (ending March 2026), network time revenue was strong for both TV and radio, and spot revenue also exceeded the prior year. Meanwhile, although personnel expenses increased due to base pay raises, operating expenses decreased 0.6% year on year owing to reduced in-house production costs for TV and radio. As a result, revenue was ¥5,869 million (up 0.1% year on year) and operating income was ¥368 million (up 17.6% year on year), with profitability improving significantly.
Key Products
Growth Drivers
- Steady growth in TV and radio network time revenue and spot revenue
- Improved cost structure through reduced in-house production costs
- Progress in monetization beyond broadcasting through digital advertising and web news
- Expansion of other revenue such as professional baseball event operations
- Diversification of non-broadcasting revenue through branding consulting (Katare Co., Ltd.)
Risks
- Structural contraction of the TV and radio advertising markets (outflow of advertising spend due to the digital shift)
- Cost pressure from rising personnel expenses associated with human capital investment and base pay increases
- Downward pressure on personal consumption and advertisers' willingness to advertise from continued price increases
- Advertisers curbing ad spend due to geopolitical risk or economic downturn
- Risk of declining public trust in the broadcasting industry (compliance response)
Last updated: June 24, 2026