TBS HOLDINGS, INC.
9401・Prime Market・Information & Communication
Media & Content Business
The core segment of TBS Group. Centered on broadcasting, streaming, and content IP, it accounts for approximately 73% of total company sales.
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment sales (external customers) | ¥312,237 million | ¥296,242 million | ↑ |
| Segment sales (total including internal) | ¥312,873 million | ¥296,912 million | ↑ |
| Segment operating profit | ¥14,612 million | ¥8,490 million | ↑ |
| Segment assets | ¥342,388 million | ¥277,220 million | ↑ |
| Depreciation and amortization | ¥9,037 million | ¥8,981 million | ↑ |
| Goodwill amortization | ¥435 million | ¥210 million | ↑ |
| Increase in property, plant and equipment and intangible assets | ¥6,246 million | ¥5,889 million | ↑ |
| Total TBS Television business revenue | ¥246,259 million | ¥230,992 million | ↑ |
| Streaming advertising revenue (TBS Television) | ¥14,312 million | ¥12,048 million | ↑ |
Business Details
Operates television and radio broadcasting and related businesses, planning and production of various events and video software, and streaming operations. Comprised of TBS Television, Inc., TBS Radio, Inc., BS-TBS, Inc., TBS Growdia Inc., Nichion, Inc., TC Entertainment Inc., and others. While maintaining terrestrial advertising revenue as a stable earnings base, rapid expansion of streaming advertising revenue centered on TVer, along with strong performance in content IP film adaptations and secondary usage revenue, is driving growth.
Recent Overview
Operating profit surged 72.1% year on year, driven by across-the-board growth in advertising revenue and the hit film IP.
For FY2026 (ending March 2026), Media & Content Business segment sales were ¥312,237 million (up 5.4% year on year), and operating profit was ¥14,612 million (up 72.1%). TBS Television's time revenue rose 9.1% due to the contribution of "World Athletics Tokyo 2025," spot revenue rose 6.1% on share expansion, and streaming advertising revenue rose 18.8% on strong TVer performance, resulting in across-the-board growth in advertising revenue. In terms of content IP, the major box-office success of the theatrical film "TOKYO MER" and the release of the company's first original anime film boosted business division sales by 13.1%. Meanwhile, paid streaming revenue declined 16.8% due to differences in the number of titles, among other factors.
Key Products
Growth Drivers
- Continued expansion of streaming advertising revenue centered on TVer (up 18.8% year on year for the fiscal year under review)
- Growth in spot advertising revenue share (up 6.1% year on year for the fiscal year under review)
- Contribution to time revenue from major sporting events such as "World Athletics Tokyo 2025" (up 9.1% year on year for the fiscal year under review)
- Strong performance in content IP film adaptations and secondary usage revenue, including the major box-office successes of "TOKYO MER" and "Tabekko Doubutsu THE MOVIE"
- Strengthening of global expansion (establishment of operations in the US and South Korea, newly established THE SEVEN US, INC.)
- Continued investment in growth areas using proceeds from the sale of policy-holding shares (accelerating growth strategy based on the Medium-Term Management Plan 2026 update)
- Expansion into the digital marketing field through the consolidation of WACUL, Inc.
Risks
- Risk of structural contraction in the terrestrial broadcasting advertising market (time and spot revenue are linked to economic conditions)
- Volatility risk due to paid streaming revenue's dependence on hit titles (down 16.8% for the fiscal year under review)
- Upward pressure on operating expenses due to increases in content production costs and personnel expenses
- Risk that a downturn in consumer sentiment due to price increases will spill over into advertising expenditure
- Impact of economic downturn risk from geopolitical risks such as US trade policy
- Structural contraction in packaged media sales such as DVDs (TC Entertainment down 9.4% for the fiscal year under review)
- Declining trend in broadcasting revenue at TBS Radio
Last updated: June 24, 2026

