SENSHUKAI CO.,LTD.
8165・Standard Market・Retail Trade
Mail Order Business
The core business of the Senshukai Group. Structural reform is underway centered on EC and catalog mail order.
| Period | Current | Previous | Change |
|---|---|---|---|
| Sales to external customers (Q1 FY2026 (ending December 2026)) | ¥7,688 million | ¥8,392 million | ↓ |
| Total segment sales (Q1 FY2026 (ending December 2026)) | ¥7,726 million | ¥8,441 million | ↓ |
| Operating loss (Q1 FY2026 (ending December 2026)) | △¥1,078 million | △¥1,352 million | ↑ |
| Sales to external customers (full year FY2025 (ending December 2025)) | ¥35,989 million | — | — |
| Operating loss (full year FY2025 (ending December 2025)) | △¥3,082 million | — | — |
Business Details
This is the core segment of the Senshukai Group, engaged in mail order sales through various media centered on the internet and catalogs. Based on the revitalization plan (2025–2027), the company is promoting a transformation from a catalog-based business model to a highly profitable structure centered on EC, advancing the reorganization into generation-specific business domains and the discontinuation of unprofitable products. The company is focused on improving profitability through optimized product and channel deployment by target segment, enhanced sales promotion measures, and the full-scale operation of agile product introductions.
Recent Overview
Sales decreased 8.4% year-on-year, but the operating loss narrowed, showing some effects of structural reform.
In Q1 FY2026 (ending December 2026) (January–March 2026), sales to external customers in the Mail Order Business were ¥7,688 million (down 8.4% year-on-year). The decline was primarily due to a decrease in the number of customers resulting from target clarification under the revitalization plan. On the other hand, the operating loss narrowed to ¥1,078 million (compared to an operating loss of ¥1,352 million in the same period of the previous year) as a result of profitability improvement initiatives. The company is working to recover sales through the full-scale operation of agile product introductions and the accelerated realization of results from various measures.
Key Products
Growth Drivers
- Improved profitability through transformation to a business model centered on EC (efficiency gains in sales promotion and order acquisition costs)
- Customer optimization through reorganization into generation-specific business domains (SNS promotions targeting the childcare generation, catalog measures targeting the senior generation)
- Expansion of touchpoints and maximization of sales potential through deployment of EC mall owned stores and physical stores
- Development of new customer segments and establishment of new revenue sources through the IP utilization business
- Completion and launch of business process reforms enabling agile product introductions in line with seasons and trends
Risks
- Material uncertainty regarding the going concern assumption due to significant operating losses recorded for four consecutive periods
- Continuing revenue decline trend due to structural reform, with full-year profitability dependent on achieving the profit plan in the latter half quarters
- Sluggish personal consumption and uncertain economic outlook due to yen depreciation and price increases
- Risk of customer attrition and intensifying EC competition associated with the shift from catalog-based to EC-based operations
- Risk that results from new business models and various measures may not materialize as planned
Last updated: March 25, 2026