Sanrio Company,Ltd.
8136・Prime Market・Wholesale Trade
Japan
Sanrio's core segment covering domestic merchandise, licensing, and theme park businesses
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (external customers) | ¥113,567 million | ¥85,989 million | ↑ |
| Operating profit (segment profit) | ¥53,843 million | ¥36,602 million | ↑ |
| Segment assets | ¥148,477 million | ¥139,987 million | ↑ |
| Depreciation and amortization | ¥2,098 million | ¥1,593 million | ↑ |
| Increase in property, plant and equipment and intangible assets | ¥5,753 million | ¥3,468 million | ↑ |
| Royalty revenue (external customers) | ¥31,145 million | ¥19,851 million | ↑ |
Business Details
Handled by Sanrio Company, Ltd. (parent company) and domestic consolidated subsidiaries. The segment's core operations consist of Gift Product Planning & Sales, Character Merchandising Rights Licensing & Management (Licensing Business), and theme park operations at Sanrio Puroland (Tama City, Tokyo) and Harmonyland (Oita Prefecture). As the largest segment, accounting for approximately 58.5% of consolidated net sales, growth is driven by a multi-character strategy, anniversary initiatives, and new store openings.
Recent Overview
Both net sales and operating profit increased significantly year on year, with growth across merchandise, licensing, and theme park businesses
In FY2026 (ending March 2026), the Japan segment recorded net sales of ¥113,567 million (up 32.1% year on year) and operating profit of ¥53,843 million (up 47.1% year on year), both reaching record highs. In the merchandise business, a substantial increase in domestic customers and the opening of new stores (Tokyo Character Street store and Harajuku store) contributed to results. In the licensing business, anniversary character initiatives were successful, driving expansion across a wide range of categories. Both theme park facilities also saw growth in visitor numbers and spending per customer through seasonal events and facility renewals. Impairment losses declined sharply, from ¥317 million in the prior period to ¥7 million.
Key Products
Growth Drivers
- Continued success of the multi-character strategy (anniversary initiatives for Hello Kitty, Kuromi, My Melody, Pompompurin, etc.)
- Expansion of customer touchpoints and improved store operations through new store openings (Tokyo Character Street store, Harajuku store)
- Expanded reach of the licensing business across a wide range of categories including beverages, dining, consumer goods, cosmetics, and apparel
- Growth in visitor numbers and spending per customer through theme park facility renewals and enhanced seasonal events
- Improved fan engagement and repeat visits through the membership service "Sanrio+" (approximately 3.26 million members as of the end of March 2026)
- Capture of new demand through trend-driven products such as sticker-related merchandise
Risks
- Volatility risk from concentrated popularity of specific characters (being addressed through a multi-character strategy)
- Risk of fluctuation in visitor numbers at theme park operations due to external factors such as weather and infectious disease outbreaks
- Impact of fluctuations in inbound demand (due to foreign exchange rates, tourism policy, geopolitical risk, etc.) on merchandise and theme park revenue (inbound visitor numbers have been in decline since November 2025)
- Increased pressure on selling, general and administrative expenses due to new store openings, facility renewals, and staffing reinforcement
- Risk of impairment of operating assets in the Japan segment (¥7 million recorded in FY2026, a significant decrease from the prior period)
Last updated: June 30, 2026