KING Co., Ltd.
8118・Standard Market・Textiles & Apparels
Apparel Business
The largest core segment of King, responsible for planning, procurement, and sales of ladies' apparel and fashion goods
| Period | Current | Previous | Change |
|---|---|---|---|
| Sales (Full Year, FY2026 ending March 2026) | ¥6,050 million | ¥6,371 million | ↓ |
| Operating Profit (Full Year, FY2026 ending March 2026) | △¥41 million (Operating Loss) | ¥45 million | ↓ |
| Operating Margin (Full Year, FY2026 ending March 2026) | — (Loss) | 0.7% | ↓ |
| Depreciation (Full Year, FY2026 ending March 2026) | ¥337 million | ¥330 million | ↑ |
| Share of Group Sales (FY2026 ending March 2026) | Approx. 77% | Approx. 78% | ↓ |
Business Details
King Co., Ltd. plans, procures, and sells ladies' apparel and fashion goods. Specializing in the better-up zone from career to mature women's markets, the company operates multi-brand shops combining in-house brands and overseas collaboration brands across specialty stores, shopping malls, and department stores nationwide. In FY2026 (ending March 2026), this segment accounted for approximately 77% of Group sales of ¥7,835 million, making it the core segment, but it fell into an operating loss due to cautious consumer purchasing attitudes, the impact of climate change, and brand restructuring effects.
Recent Overview
Sales down 5.0%, fell into an operating loss of ¥41 million as brand restructuring and climate change hit directly
Apparel Business sales for FY2026 (ending March 2026) were ¥6,050 million (down 5.0% year on year), and the business fell into an operating loss of ¥41 million (versus an operating profit of ¥45 million in the prior period). In addition to the continuation of cautious consumer purchasing attitudes, unstable seasonal climate fluctuations and the impact of brand restructuring compounded the situation. Although the company began rolling out the new brand "Pierre Cardin," the impact of the sales decline was substantial and could not be offset by efforts to improve gross margin.
Key Products
Growth Drivers
- Improvement of profit structure through rebranding and enhanced product strength aimed at rebuilding brand value
- Sales expansion and new customer acquisition through the full-scale rollout of the new brand "Pierre Cardin"
- Development of new customers through digital marketing initiatives utilizing social media and e-commerce
- Improved profitability through thorough inventory control and strengthened proper (full-price) sales
- Improved cost structure through optimized operations to reduce fixed costs and strengthened production management functions
- Expansion of sales channels through continued development of new partner shops
Risks
- Continuation of consumers' frugal and cautious purchasing attitudes toward apparel amid rising prices
- Risk of demand fluctuation for seasonal merchandise due to unstable seasonal climate variation
- Temporary impact on sales and profit associated with brand restructuring
- Uncertainty over the economic outlook and sluggish personal consumption due to US trade policy and unstable international conditions
- Intense competitive environment across the apparel industry as a whole and sluggish consumer sentiment
- Cost pressure from persistently high raw material and resource prices
Last updated: June 25, 2026