TOMY COMPANY, LTD.
7867・Prime Market・Other Products
Business
TOMY Company, Ltd. is one of Japan's largest comprehensive toy manufacturers, formed in 2006 through the merger of Takara and Tomy. Built around long-standing brands such as Tomica, Plarail, Licca-chan, and Beyblade, the company operates across a broad range of business areas including toys, hobby products, trading card games, amusement machines, gacha (capsule toys), character merchandise, and licensing. Domestically, the group includes subsidiaries such as TAKARA TOMY A.R.T.S (gacha, plush toys), Kiddy Land (character merchandise retail), and Tomytec (railway models), while overseas it maintains sales and production bases across North America, Europe, Oceania, and Asia. In addition to its traditional customer base of children, the company has in recent years expanded its target to include Kidults (adult collectors), and the group as a whole comprises 34 consolidated subsidiaries and 3 affiliated companies.
Business Model
The core earnings driver is the sale of toy and hobby products both domestically and internationally, with the Japan segment accounting for the majority of overall profit, posting net sales of ¥226,228 million and operating income of ¥28,308 million. In addition, the company maintains multiple revenue sources, including IP licensing income through Licensing Business (T-Licensing Inc.), operating revenue from Amusement Machines, ongoing series development in Trading Card Games, and retail income from Kiddy Land (Retail). The Asia segment also handles development and production functions, maintaining cost competitiveness through in-house manufacturing within the group.
Company Strengths
Tomica marks its 55th anniversary in 2025, while Plarail, launched in 1961, has a history spanning more than 60 years. The company defines intellectual property related to these brands as "Asobi IP" and actively protects it. It also holds an official sponsorship contract with Tokyo Disneyland (2022–2027) and multiple licensing agreements with Pokémon, Disney, and others, giving it a wide range of IP utilization.
Domestically, the company operates Kiddy Land (Retail) directly, capturing inbound demand firsthand. Overseas, it has sales subsidiaries in the Americas, Europe, Oceania, and Asia, and production bases in Thailand, Vietnam, China, and Hong Kong. Consolidated net sales of ¥270,455 million for FY2026 (ending March 2026) mark a new record high, confirming the effectiveness of its global sales network in numerical terms.
Products aimed at Kidults, such as Tomica Premium, Tomica Limited Vintage, T-SPARK (Hobby Label for Older Targets), and BEYBLADE X, are expanding both domestically and internationally. The Japan segment's operating margin reached 12.5%, and improvements in product mix have also contributed to the Americas segment's return to profitability (from an operating loss of ¥155 million in the prior period to operating income of ¥576 million in the current period).
ENVALITH's Perspective
Performance Trend
Revenue increased 63% over five years, from ¥165,448 million in FY2022 to ¥270,455 million in FY2026, with FY2026 up 8.1% year on year, marking a new record high. However, the revenue growth rate decelerated from 20.1% in the prior period. Operating profit came to ¥24,246 million (down 2.5% year on year), the first decline in two periods, driven mainly by increased investment in human capital and video content as well as tariff impacts. Profit attributable to owners of parent was ¥11,679 million (down 28.6% year on year), directly hit by a goodwill impairment loss of ¥4,862 million at TOMY International, Inc. Operating cash flow improved to ¥20,053 million year on year. Total shareholder returns reached ¥13,594 million, comprising ¥7,517 million in share buybacks and ¥6,077 million in dividends, with a dividend payout ratio of 48.7%.
Growth Strategy
Aiming for net sales of ¥300,000 million and an operating margin of 10% in FY2030 (ending March 2030), driven by regional and age-axis growth
Developing the Kidults segment through high value-added products such as Tomica Premium, T-SPARK, and BEYBLADE X. In FY2026 (ending March 2026), age-axis expansion initiatives became the main driver behind record-high net sales, with the Japan segment achieving operating profit of ¥28,308 million. New Kiddy Land stores (Shinjuku, Nagoya Parco, Hiroshima Parco) also contributed to business growth.
In Asia, progress has been made on the rollout of TOMICA BRAND STORE, BEYBLADE X experience events, and the expansion of Detective Conan Card Game in China. In Europe and the Americas, the company is promoting the deployment of Japanese IP formats such as Gacha and plush toys. In FY2026 (ending March 2026), the Asia segment recorded net sales of ¥67,519 million (down 1.1% year on year) due to a decline in shipments to North America, while Europe improved with growth of 9.0%.
Executing growth investments centered on new domestic Kiddy Land store openings (large-format urban stores), investment in Kidults-oriented businesses, expansion of brand shops, and AI/DX/IT infrastructure investment. The company continues to pursue strategic investment opportunities such as M&A and IP acquisitions. Capital expenditure (acquisition of tangible and intangible fixed assets) in FY2026 (ending March 2026) totaled ¥7,644 million.
The policy is a total payout ratio of 50%, combining dividends and share buybacks. In FY2026 (ending March 2026), the annual dividend was ¥64 (payout ratio of 48.7%), and share buybacks of ¥7,517 million were executed. In FY2027 (ending March 2027), an annual dividend of ¥70 (up 9.4% year on year) is planned. The company has set targets of continued ROE of 11% or more and a PBR of 3x by FY2030 (ending March 2030).
Expanding non-toy revenue through the licensing business, card game apps (DUEL MASTERS PLAY'S), amusement machines, and event businesses (Tomica Expo, Plarail Expo). The company aims to make full use of digital resources such as AI-driven business process sophistication, D2C sales channels, and SNS marketing to efficiently expand
Last updated: July 19, 2026