HOUSE OF ROSE Co.,Ltd.

'Fureru Sekkyaku' (hands-on customer service), centered on hand-washing (a proprietary sales technique in which the customer's hand is used as a stand-in for the face to demonstrate facial cleansing methods while explaining how to use the product), constitutes the company's own sales strength that competitors find difficult to imitate in the short term. The introduction of unified ID (point integration) has increased the number of registered members and opportunities for LINE information distribution, and E-Commerce Business (Company-Operated Site) sales achieved a 2.6% year-on-year increase.

The company maintains diverse sales channels including directly-operated stores, its own e-commerce site, third-party malls such as Amazon, wholesale to major mass retailers, wholesale to individually-owned stores, and cross-border e-commerce in China. Of the company's total sales of ¥11,542 million in FY2026 (ending March 2026), the Directly-Operated Store Product Sales Business accounted for 77.6%, the Wholesale Business for 11.9%, and the Directly-Operated Store Service Business for 10.5%, achieving risk reduction through channel diversification and a wider variety of customer touchpoints.

Curves, a fitness club exclusively for women, achieved a membership count of 10,490 as of the end of FY2026 (ending March 2026) (an increase of approximately 770 from the end of the previous fiscal year), and the Directly-Operated Store Service Business boasts an operating margin of 14.1%, the highest profitability level among all segments. Combined with the TV commercial effect from the franchisor, the number of new members and merchandise sales have remained solid, and the stable cash flow from monthly membership fee income underpins the company's overall earnings.

With "exfoliating care" positioned as the brand's symbolic domain, brand value is being enhanced through integrated strengthening of the hand-wash experience, product value, and store environment. Unprofitable stores are being closed ahead of schedule based on profit-and-loss criteria in order to improve the earnings structure. In FY2026 (ending March 2026), the number of store closures has already exceeded the initial plan.

For MAMA BUTTER, whose business was acquired in April 2025, the company has established its own production system and entered the full-scale operation phase. Sales expansion is being accelerated as a brand for the wholesale division and E-Commerce Business, targeting sales growth in cross-border e-commerce, major mass retailer, and general wholesale channels. In FY2026 (ending March 2026), initial costs of ¥31 million have already been recorded.

The unification of store points (single-ID integration), fully introduced in the second half of FY2025 (ended March 2025), is being further deepened to promote the integration of the members systems for directly-operated stores and the E-Commerce Business. Through strengthened promotional measures such as LINE membership integration, expanded payment options, and SNS live commerce, the company aims to maintain the growth trajectory of its company-operated e-commerce site while increasing the number of customers who use both physical stores and e-commerce.

Membership at the end of FY2026 (ending March 2026) reached 10,490 members. As the business marks its 20th anniversary in the next fiscal year, store renovations, relocations, and new store openings are under consideration, with a target of 11,200 members by fiscal year-end. Staffing optimization, curbing membership cancellations, improving enrollment rates, and increasing merchandise sales such as protein products are also being promoted in parallel.