Haruyama Holdings Inc.
7416・Standard Market・Retail Trade
Business
Haruyama Holdings Co., Ltd. is a business-wear specialty retail group founded in 1974 and originating in Okayama. Through subsidiaries such as Haruyama Shoji Co., Ltd. and Moriwan Co., Ltd., the group sells suits, formal wear, office casual wear, dress shirts, and related apparel and accessories through 363 stores nationwide (as of end-March 2026). Its main customers are business people (primarily men, with women's offerings being expanded). The holding company itself also engages in real estate leasing, and is responsible for group strategy formulation and overall management supervision. It moved to the Tokyo Stock Exchange Standard Market in 2022. Net sales are on the scale of ¥35,213 million.
Business Model
The company's main revenue source is clothing retail sales (Heavy Clothing, Light & Medium Clothing, and Alteration & Processing Fee Income and Ancillary Services) across 363 stores nationwide. Products combine in-house planning and procurement, based on the core policy of "better products at lower prices." Real estate leasing income from properties held by the holding company (¥653 million in FY2026 (ending March 2026)) supports profit as non-operating income. The company is also promoting mutual customer referrals between e-commerce and physical stores (OMO initiatives). The target metric is an operating margin (ordinary income to sales ratio) of 5%.
Company Strengths
Since its founding in 1974, the company has expanded nationwide from its base in Okayama, operating 363 stores as of the end of March 2026. It opened 14 new stores in the fiscal year alone, while continuing to optimize its store portfolio through relocations and closures. Its long-accumulated store opening/closing management know-how and community-based customer base constitute proprietary assets that are difficult for competitors to replicate in a short period.
The holding company handles real estate leasing, recording rental income of ¥653 million (up 13.7% year on year) in FY2026 (ending March 2026). Even during periods of operating loss, this has served a buffering function that narrows the ordinary loss relative to the operating loss (operating loss of ¥658 million → ordinary loss of ¥297 million), functioning as a group-specific mechanism for stabilizing earnings.
Through the expansion of functional office-casual and women's product lineups, the in-house development and launch of the Fatigue-Recovery Wear "YOKUNERU," and the rollout of the new business format Health Clothing Specialty Store "DRUG WEAR," the average purchase price at existing stores rose to 102.6% year on year in FY2026 (ending March 2026). The company possesses product planning capabilities that offset the decline in customer traffic (94.6% year on year) to a certain extent through higher unit prices.
ENVALITH's Perspective
Performance Trend
Revenue followed a gently declining trend: ¥36,685 million in FY2022 → ¥36,893 million in FY2023 → ¥35,916 million in FY2024 → ¥36,136 million in FY2025 → ¥35,212 million in FY2026. Operating income recovered from a large loss in FY2022 (a loss of ¥2,788 million) following the pandemic, improving to ¥927 million in FY2024, but fell back into a loss of ¥658 million in FY2026. As an external factor, rising commodity costs due to inflation and stagnant personal consumption squeezed gross profit (down 4.1% year on year to ¥20,584 million). In addition, one-time expenses piled up, including a change in the estimate of asset retirement obligations (impact of ¥112 million), an impairment loss of ¥355 million, and system failure response costs of ¥43 million, expanding the net loss to ¥1,094 million. Cash and cash equivalents stood at ¥8,317 million at fiscal year-end, down ¥2,233 million from the previous fiscal year.
Growth Strategy
Aiming to rebuild the profit base and return to profitability through product mix review, SG&A cost containment, and EC enhancement
In response to the trend toward casualization of business wear, the company is expanding its functional office casual and women's product lineup. Existing-store purchase unit price remained solid at 102.6% year on year, contributing to higher average spend per customer, but this has not been sufficient to offset the decline in customer count (94.6% year on year).
Through the launch of the Fatigue-Recovery Wear "YOKUNERU" and the opening of the Health Clothing Specialty Store "DRUG WEAR", the company is moving away from its traditional business-wear-only model to cultivate new customer segments. As these initiatives only began in FY2026 (ending March 2026), their contribution to performance remains limited at this stage.
In FY2026 (ending March 2026), the company opened 14 new stores and closed 21 stores (including 6 relocations), bringing the total store count at fiscal year-end to 363. The company continues to streamline unprofitable stores and concentrate on high-profitability locations. However, impairment losses of ¥355 million (across 50 stores) were incurred in connection with the closures, resulting in a heavy short-term cost burden.
The company is promoting integrated marketing initiatives leveraging multiple channels to raise awareness of the business wear market, alongside efforts to strengthen its EC sales channel. Intangible fixed assets (software in progress) increased from ¥343 million to ¥757 million, indicating ongoing systems investment.
For FY2027 (ending March 2027), the company forecasts net sales of ¥35,300 million (up 0.2% year on year) and targets a return to profitability with operating income of ¥150 million. Containing SG&A expenses, optimizing inventory control, and improving sales efficiency are key to achieving this goal. In FY2026 (ending March 2026), one-time expenses such as a change in the estimate of asset retirement obligations pushed up SG&A expenses, and the fading of this effect is also factored into the forecast.
Last updated: July 19, 2026

