Direct Marketing MiX Inc.
7354・Standard Market・Services
Marketing Business
The core segment accounting for approximately 95% of group sales. Driving higher profitability in the sales BPO domain.
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (external revenue) | ¥5,778 million (Q1 FY2026, ending December 2026) | ¥5,561 million (Q1 FY2025, ending December 2025) | ↑ |
| Operating profit (segment profit) | ¥1,157 million (Q1 FY2026, ending December 2026) | ¥976 million (Q1 FY2025, ending December 2025) | ↑ |
| Operating margin | 20.0% (Q1 FY2026, ending December 2026) | 17.5% (Q1 FY2025, ending December 2025) | ↑ |
| Depreciation and amortization | ¥323 million (Q1 FY2026, ending December 2026) | ¥305 million (Q1 FY2025, ending December 2025) | ↑ |
| Revenue (full year, prior year actual) | ¥21,158 million (Full year FY2025, ending December 2025) | － | — |
| Operating profit (full year, prior year actual) | ¥3,303 million (Full year FY2025, ending December 2025) | － | — |
Business Details
Operates three businesses—Direct Marketing (Outbound), Consulting, and BPO—through its own contact centers via phone, in-person visits, and web channels. While primarily targeting the telecommunications infrastructure sector, the segment is pursuing higher value-added services centered on its three core domains: Outbound, Hybrid-type Operations, and DX Fulfillment. Key group companies include Customer Relation Telemarketing Co., Ltd., Data Relation Marketing Co., Ltd., Architect Co., Ltd., Saiyoubu Co., Ltd., and Money Pedia Co., Ltd.
Recent Overview
In Q1 FY2026 (ending December 2026), revenue increased 3.9% year on year and operating profit increased 18.6% year on year, reflecting higher sales and profit.
While outbound orders in the telecommunications infrastructure sector remained solid, new customer acquisition outside the telecommunications infrastructure sector increased due to expansion of new business development staff, driving growth in orders in the outbound and hybrid domains. In particular, high-margin operations such as online FP consultations performed well in the hybrid domain. In addition to passing on rising labor costs to clients through price adjustments, unit prices per client also improved on the back of high productivity evaluations, resulting in a significant improvement in operating margin from 17.5% in the same period of the prior year to 20.0%.
Key Products
Growth Drivers
- Steady trend in outbound orders received from the telecommunications infrastructure sector
- Strong growth in orders in the hybrid domain (high-margin operations such as online FP consultations)
- Acquisition of new clients outside the telecommunications infrastructure sector through expansion of new business development staff
- Growth in new orders in the DX Fulfillment domain
- Improved profitability through price pass-through to clients and higher unit prices per client amid rising labor costs
- Continued expansion of the sales BPO market driven by the declining birthrate, aging population, and labor shortages
- Expansion of business domains through the consolidation of Saiyoubu Co., Ltd. and Money Pedia Co., Ltd.
Risks
- Risk of revenue concentration in a major client (the NTT DOCOMO group), which accounted for approximately 18.8% of full-year revenue for FY2025 (ending December 2025)
- Risk of rising costs in an inflationary environment, including surging labor costs
- Growing difficulty in securing and developing talented personnel in the contact center industry
- Risk of changes in outsourcing demand due to clients' promotion of DX and in-house operation
- Risks related to personal information and information security (given the business's handling of large volumes of personal data)
Last updated: March 26, 2026