Sportsfield Co., Ltd.
7080・Growth Market・Services
Business
Sportsfield Co., Ltd. mainly operates a recruitment support business connecting athletic club students and individuals with sports experience to companies, offering a diverse range of services including events and recruitment placement for new graduates, recruitment placement for job changers, and dual-career support. In October 2025, the company made Lynx Sports Co., Ltd. a wholly owned subsidiary, entering the Sporting Goods Planning & Sales Business, including taping and training equipment. With 13 permanent locations and 6 satellite locations nationwide, the company aims to evolve into a sports company that comprehensively covers everything from job placement and career change support for sports human resources to support for athletic careers. Its main customers are athletic club students and individuals with sports experience (job seekers), hiring companies, and purchasers of sporting goods (university and high school athletic clubs, professional teams, osteopathic clinics, etc.).
Business Model
In the Sports Human Resources Recruitment Support Business, revenue combines sales of corporate exhibition slots at events for new graduates (flow-type) with success fees from recruitment placement for new graduates and job changers (matching-type). Advertising fees from navigation sites such as Spojoba also contribute as a revenue source. From October 2025, planning and retail sales revenue from sporting goods by Lind Sports has been added, further diversifying revenue sources. The core Sports Human Resources Recruitment Support Business maintains a highly profitable structure, with a segment profit margin of 25.1%.
Company Strengths
Since its founding in 2010, the company has focused on recruitment support specialized for varsity athletes and those with sports experience, operating multiple brands including Sponavi, Spochalle, and Spojoba. In FY2025 (ending December 2025), sales in the Sports Human Resources Recruitment Support Business reached ¥4,431 million, a record high. All services—Events for New Graduates, recruitment placement, and Recruitment Placement for Job Changers—achieved record-high sales.
As of the end of December 2025, the company operates 13 resident offices (Tokyo, Sapporo, Sendai, Osaka, Kyushu, etc.) and 6 satellite offices nationwide. Its analog x one-to-one support style, which emphasizes visits to universities and club rooms, is difficult to imitate, and the relationships built with educational institutions form a barrier to entry.
In FY2025 (ending December 2025), the segment profit margin of the Sports Human Resources Recruitment Support Business was 25.1% (profit of ¥1,114 million). The business has seen a rapid recovery and expansion, from an operating loss of ¥32 million in FY2021 to an operating profit of ¥1,079 million in FY2025, confirming improved profitability accompanying its scale-up.
ENVALITH's Perspective
Performance Trend
Revenue expanded 2.2x over four years, from ¥2,130 million in FY2021 to ¥4,785 million in FY2025. In Q1 of FY2026 (ending December 2026), revenue reached ¥1,794 million (up 39.5% YoY), operating profit reached ¥583 million (up 14.1% YoY), and quarterly net income attributable to owners of the parent reached ¥379 million (up 14.0% YoY), all renewing record highs. The revenue uplift effect from the consolidation of Lind Sport (October 2025) has become evident, accelerating the revenue growth rate. The profit growth rate (around 14%) trailing the revenue growth rate (39.5%) reflects increased upfront investment-type expenses such as personnel costs, advertising expenses, and rent. As an external environment factor, the high active job openings-to-applicants ratio (1.18x) continues to underpin recruitment demand. The equity ratio stands at 65.3%, maintaining financial soundness.
Growth Strategy
Deepening and nationwide expansion of the recruitment support business combined with the full-scale operation of the sporting goods business, driving a leap forward as a comprehensive sports company
Through an increase in the number of in-person and small-to-medium scale events held and expansion of high-unit-price sales slots, sales in Events for New Graduates (Sponavi Job Fair, etc.) reached a record-high cumulative total of ¥799 million for Q1. Order progress for the class of 2028 graduates increased 85.6% year-on-year, a strongly favorable leading indicator, forming the foundation for medium-term sales growth.
Enhanced targeted advertising has increased the number of successful placements in Recruitment Placement for Job Changers (Spojoba / Sponavi Athlete) via Spojoba. The cumulative number of registered users for the class of 2027 graduates on Sponavi and Spochalle continues to exceed the level of the same period of the previous year, and the expansion of the platform's member base is directly contributing to increased sales across each service.
PMI with Lind Sports, which was consolidated in October 2025, is progressing smoothly as planned. The establishment of a group synergy framework, including cross-selling and up-selling, is steadily advancing, and full-year consolidation is expected to result in a full-scale contribution to sales and profit in the Sporting Goods Planning & Sales Business for FY2026 (ending December 2026). The one-time M&A expenses (approximately ¥58 million) recorded in the previous fiscal year will no longer recur, marking a phase in which underlying earnings capacity becomes apparent.
Last updated: July 17, 2026