Twenty-four seven Holdings Inc.
7074・Growth Market・Services
Business
Twenty Four Seven Holdings Co., Ltd. is a TSE Growth-listed company that transitioned to a holding company structure in June 2025. Its core business is the Personal Training Business, which operates personal training gyms nationwide under brand names such as "24/7Workout," "24/7Pilates," and "24/7SPORTS CLUB" (accounting for approximately 97% of group sales). As of the end of November 2025, the company operated 99 stores in total, comprising 85 directly-operated stores and 14 franchise stores. The company also engages in a Real Estate-Related Business, handling sublease and real estate brokerage operations. Its parent company is NOVA Holdings Co., Ltd., with which it is advancing collaboration in areas such as web marketing and mutual customer referrals. The primary customer base consists of individual consumers with high health and fitness awareness.
Business Model
The company provides personal training services on a monthly subscription basis, centered on its core brand "24/7Workout," generating revenue through enrollment fees, monthly membership fees, and merchandise sales (protein, supplements, etc.). It operates 85 directly-managed stores in addition to 14 franchise (FC) stores, pursuing fixed-cost reductions through scale benefits. In January 2025, it fully introduced a new low-price course to expand its customer base. In the Real Estate-Related Business, tenant income from subleasing and real estate brokerage commissions serve as revenue sources.
Company Strengths
As of the end of November 2025, the company operates a total of 99 stores (85 directly managed, 14 franchised) across multiple formats including "24/7Workout," "24/7Pilates," and "24/7SPORTS CLUB." Since opening its first store in 2012, it has built a nationwide network over approximately 13 years, with a broad presence in major cities such as Tokyo, Osaka, and Hokkaido.
In May 2024, a tender offer by Inayoshi Capital Partners Co., Ltd. was completed, making NOVA Holdings Co., Ltd. the parent company. The agreement explicitly stipulates multifaceted collaboration, including franchise development know-how, web marketing, human resources, and financial support, establishing a foundation for leveraging group synergies.
In June 2025, the Personal Training Business was transferred to a wholly owned subsidiary through a company split, marking the transition to a holding company structure. Simultaneously, the company acquired a Hokkaido subsidiary and newly established a real estate brokerage subsidiary, restructuring the group's organization. This established an organizational foundation enabling agile and flexible business development and new business creation.
ENVALITH's Perspective
Performance Trend
Revenue peaked at ¥5,457 million in FY2021 and declined for five consecutive periods, shrinking to ¥2,095 million in FY2025, but the full-year forecast for FY2026 is ¥2,616 million (up 24.9% year on year), indicating a return to revenue growth. In the first half of FY2026 (ending November 2026), actual revenue was ¥1,200 million, representing approximately 46% of the full-year forecast. The operating loss for the first half was limited to ¥21 million, and monthly operating profitability has been confirmed to continue since March 2026. As for the external environment, price increases driven by US tariff hikes and elevated raw material and energy costs are affecting consumer sentiment, but fitness demand shows signs of a gradual recovery. Tangible fixed assets increased from ¥183 million at the end of the previous period to ¥370 million, reflecting active investment in "24/7SPORTS CLUB".
Growth Strategy
Aiming for a return to profitability through the establishment of the new low-price courses, expansion of 24/7SPORTS CLUB, and collaboration with the NOVA Holdings Group
The company aims to acquire and retain a customer base exceeding the break-even point through the new low-price course fully introduced in January 2025. It is pursuing new customer acquisition through effective advertising alongside sales promotion and visit-frequency improvement measures for existing customers, aiming for a structure in which the decline in average revenue per customer is offset by an increase in customer numbers.
The company has positioned "24/7SPORTS CLUB," an all-in-one format combining three business types, as the core store format of the medium-term management plan, opening one directly-operated store and one franchise store during the current interim period (10 stores in total). It is also utilizing franchise conversions through business transfers to expand its store network while improving capital efficiency.
The company is renovating existing standalone "24/7Workout" stores to add "24/7Pilates" facilities, thereby enhancing per-store earnings capacity. Nine stores were renovated during the current interim period. Focus is being placed on actively hiring Pilates instructors and acquiring new customers.
With the aim of improving store operation efficiency, the company consolidated 4 stores with neighboring stores during the current interim period. It is promoting fixed cost reduction and variable cost optimization in line with sales scale, aiming to lower the break-even point. Diluting company-wide expenses (holding company operating expenses) is also key to improving profitability.
Based on the capital and business alliance, the company aims to achieve cost-effective new customer acquisition through enhanced web marketing and mutual customer referrals. It seeks to stabilize its financial base through funding support and credit enhancement from its two parent companies, thereby resolving the material uncertainty regarding going concern assumptions.
Last updated: July 17, 2026