CASIO COMPUTER CO.,LTD.
6952・Prime Market・Electric Appliances
Watches
Casio's core revenue-generating segment. Global expansion built on the two pillars of G-SHOCK and CASIO WATCH.
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales | ¥184,966 million (FY2026, ending March 2026) | ¥166,127 million (FY2025, ended March 2025) | ↑ |
| Operating profit | ¥27,125 million (FY2026, ending March 2026) | ¥20,269 million (FY2025, ended March 2025) | ↑ |
| Operating profit margin | 14.7% (FY2026, ending March 2026) | 12.2% (FY2025, ended March 2025) | ↑ |
| Segment assets | ¥155,471 million (FY2026, ending March 2026) | ¥138,504 million (FY2025, ended March 2025) | ↑ |
| Capital expenditures (increase in tangible and intangible fixed assets) | ¥9,556 million (FY2026, ending March 2026) | ¥5,161 million (FY2025, ended March 2025) | ↑ |
| Share of consolidated net sales | Approx. 67% (FY2026, ending March 2026) | Approx. 63% (FY2025, ended March 2025) | ↑ |
Business Details
This segment, comprising watches, clocks and related products, is Casio's flagship segment, sold through domestic and overseas retailers and distributors as well as directly operated stores and direct-to-consumer e-commerce. CASIO WATCH continues to perform well globally, particularly in North America, India and ASEAN, while G-SHOCK has also benefited from a successful strategy of re-promoting its classic entry-line models. In FY2026 (ending March 2026), this segment accounted for approximately 67% of consolidated net sales of ¥276,267 million, forming the company's revenue base.
Recent Overview
The two-brand strategy paid off, delivering substantial growth in both net sales and operating profit.
In FY2026 (ending March 2026), the Watches segment recorded net sales of ¥184,966 million (up 11.3% year on year) and operating profit of ¥27,125 million (up 33.8% year on year), a substantial increase. CASIO WATCH maintained strong global performance, particularly in North America, India and ASEAN, while G-SHOCK's strategy of re-promoting classic entry-line models (the square-shaped 5000 and 5600 series and the octagonal 2100 series) also proved successful. The operating profit margin improved from 12.2% to 14.7%. Under the three-year medium-term management plan heading into the next fiscal year (FY2027, ending March 2027), the company aims to maximize profitability by focusing on high-growth-potential areas such as India and Brazil.
Key Products
Growth Drivers
- Maximizing sales and profit through the two-brand growth strategy of G-SHOCK and CASIO WATCH
- Continued demand expansion for CASIO WATCH in key global markets such as North America, India and ASEAN
- Sales expansion through the strategy of re-promoting classic entry-line G-SHOCK models (5000, 5600 and 2100 series)
- Focused reinforcement of high-growth-potential areas such as India and Brazil (a key measure in the medium-term management plan)
- Strengthening high-margin channels through expansion of directly operated stores and direct-to-consumer e-commerce
- Improving unit prices and profitability through expansion of G-SHOCK's mid-to-high price-range categories and stronger brand marketing
Risks
- Cost increases and demand impact from higher US tariff rates
- Impact on business activities from heightened geopolitical risk (e.g., Middle East situation)
- Impact on net sales and profit from foreign exchange fluctuation risk (against the US dollar and euro) (assumed rates for the next fiscal year: 1 USD = ¥155, 1 EUR = ¥180)
- Downward pressure on sales from China's economic slowdown and sluggish recovery in domestic demand
- Risk of price competition with competitors and significant fluctuations in product selling prices
- Risk of production and shipment stoppages due to cyber attacks, etc.
Last updated: July 17, 2026