Bestone.Com Co.,Ltd
6577・Growth Market・Services
Travel Business
Core segment as one of Japan's largest online travel companies specializing in cruise travel by handled course count
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (cumulative Q3, FY2026 (ending March 2026)) | ¥1,422 million | ¥1,538 million (same period prior year) | ↓ |
| Segment loss (operating loss) (cumulative Q3, FY2026 (ending March 2026)) | -¥42 million | -¥47 million (same period prior year) | ↑ |
| Net sales (full year, FY2025 (ending March 2025)) | ¥2,504 million | ― | ↓ |
| Segment profit (full year, FY2025 (ending March 2025)) | ¥17 million | ― | ↓ |
Business Details
Online travel business operated by the Company (Bestone.com) and its subsidiary Five Star Cruise. Sells overseas and domestic cruise tickets, package tours, and general domestic travel via the internet. Contracts with 98 cruise lines and lists approximately 58,000 courses. Real-time reflection of vacancy and pricing via API integration is a key strength. The online-only model without physical stores keeps fixed costs low, while maintaining specialist staff support via phone and email alongside 24-hour online booking.
Recent Overview
Despite lower revenue, improved profitability narrowed the loss compared to the same period last year
In the cumulative nine months of FY2026 (ending March 2026) (August 2025 to April 2026), the Travel Business segment recorded net sales of ¥1,422 million (down 7.5% year on year), a decrease in revenue. Meanwhile, while continuing upfront investment in advertising aimed at securing early-booking projects such as the Golden Week departure charter cruise, profitability improved due to a review of the project mix and improved procurement terms. Segment loss (operating loss) narrowed to ¥42 million from ¥47 million in the same period of the prior year.
Key Products
Growth Drivers
- CLIA forecasts the global cruise population reaching 42.1 million by 2029, with expectations that the Japanese cruise population will expand to approximately 1 million by 2030
- Increased sailings and broader customer base for cruises departing from Japan due to the entry into service of new ships such as "Asuka III" and "MITSUI OCEAN SAKURA"
- Expanded bookings for early-booking projects such as the Golden Week departure Costa Serena Kanazawa round-trip charter cruise
- Improved cost of sales ratio and profitability through review of project mix and improved procurement terms
- Steady expansion of the customer acquisition base centered on web marketing and expansion of API-integrated course counts
Risks
- Risk of sales shortfalls in charter cruise and cabin purchase arrangements (materialized in FY2025 (ending March 2025), resulting in a 93.1% year-on-year decline in full-year segment profit)
- Increasing trend in selling, general and administrative expenses and pressure on profitability due to increased upfront investment in advertising to secure early-booking projects
- Uncertainty in market size due to delayed recovery of the Japanese cruise population compared to pre-pandemic levels
- Foreign exchange risk (impact on overseas procurement costs) and uncertainty in travel demand due to geopolitical risk
- Intensifying competition and rising marketing costs due to expanded online sales by competing travel companies
Last updated: October 27, 2025