i-mobile Co.,Ltd.
6535・Prime Market・Services
Consumer Business
The company's core segment, developing peripheral businesses centered on the furusato nozei platform "Furunavi"
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment sales (cumulative Q3 FY2026, ending July 2026) | ¥17,314 million | ¥16,780 million (cumulative Q3 FY2025, ending July 2025) | ↑ |
| Segment profit (cumulative Q3 FY2026, ending July 2026) | ¥3,401 million | ¥3,949 million (cumulative Q3 FY2025, ending July 2025) | ↓ |
| Segment sales (full year FY2025, ended July 2025) | ¥19,059 million | — | ↑ |
| Segment profit (full year FY2025, ended July 2025) | ¥4,021 million | — | — |
| Segment sales (H1 FY2026, ending July 2026) | ¥15,606 million | — | ↑ |
| Segment profit (H1 FY2026, ending July 2026) | ¥2,960 million | — | ↓ |
| Year-on-year sales growth rate (cumulative Q3 FY2026, ending July 2026) | 103.2% | — | ↑ |
| Year-on-year segment profit growth rate (cumulative Q3 FY2026, ending July 2026) | 86.1% | — | ↓ |
Business Details
Centered on the operation of the furusato nozei (hometown tax donation) portal site "Furunavi," the segment also develops the travel business (Furunavi Travel Reservation), restaurant PR business, and point service business. Through business agency services for municipalities and the expansion of experience-based return gifts, the segment is deepening collaboration with municipalities and promoting the maximization of its membership base and market share expansion. Segment sales for the cumulative third quarter of FY2026 (ending July 2026) were ¥17,314 million, accounting for approximately 90% of consolidated sales, making it the core business.
Recent Overview
Sales reached a record high, but upfront investment in Q1 pressured profit. Profit margin has been on a recovery track since Q2
Cumulative segment sales for Q3 FY2026 (ending July 2026) reached a record high of ¥17,314 million (103.2% year-on-year). Meanwhile, segment profit came in at ¥3,401 million (86.1% year-on-year), below the prior-year period. This was mainly due to the temporary injection of strategic promotional expenses in Q1, prioritizing the maximization of the membership base. However, from Q2 onward, promotional expenses have been optimized, and the profit margin has steadily recovered. The green energy business (solar power generation and grid-connected storage batteries) has also begun contributing to revenue.
Key Products
Growth Drivers
- Continued expansion of the furusato nozei market (FY2024 receipts were approximately 1.1 times the prior year, with the number of taxpayers applying the deduction reaching a record high of approximately 10.8 million)
- The furusato nozei utilization rate remains at only 18.9%, indicating significant room for further market expansion
- Growth in membership numbers and donation volume driven by customer engagement initiatives utilizing TV commercials and the "Furunavi App"
- Strengthened collaboration with municipalities and expansion of the number of contracted municipalities through the promotion of furusato nozei business agency services
- Improved customer convenience and LTV through the expansion of peripheral services such as "Furunavi Travel Reservation" and "Furunavi Money"
- Start of new revenue contribution from the green energy business (45 operating solar power plants and entry into the grid-connected storage battery supply-demand adjustment market)
Risks
- Risk of legal and regulatory changes related to the furusato nozei system (such as regulatory reforms concerning point grants)
- Risk of market share decline due to intensifying competition with other companies in the furusato nozei market
- Risk of margin decline due to increased promotional costs aimed at expanding market share
- Risk of sluggish personal consumption due to rising prices and increasing consumer frugality
Last updated: October 23, 2025