RHEON AUTOMATIC MACHINERY CO., LTD.
6272・Prime Market・Machinery
Business
Rheon Automatic Machinery was founded in 1963. Building on the "Flow Processing Theory" established by the late Honorary Chairman Torahiko Hayashi, the company applies rheology-based technology as its core strength, developing, manufacturing, and selling food processing machinery centered on Food Forming Machines and bread production lines. The company operates a global four-region structure spanning Japan, North America / South America, Europe, and Asia, with major customers including large and mid-sized bakeries, distribution and food-service chains, and food manufacturers. It also operates a Highly Processed Frozen Food (Orange Bakery) manufacturing and sales business through its U.S. subsidiary Orange Bakery, as well as a food manufacturing and sales business based on Natural Yeast Bread Starter (Hoshino Natural Yeast Bread Starter), which also serves as a test-operation facility for the machinery business. Sales for FY2026 (ending March 2026) are projected at ¥42,014 million.
Business Model
The main revenue source is the Food Processing Machinery Manufacturing and Sales Business (net sales of ¥25,965 million in FY2026), which generates revenue not only from sales of machine units but also from after-sales services such as parts, options, and repair labor. The Food Manufacturing and Sales Business (net sales of ¥16,048 million in the same period) is centered on Orange Bakery in North America / South America, which also contributes to new product development as a demonstration plant for the company's own machinery. The machinery business has a structure in which products are developed and manufactured in Japan, then sold globally through local subsidiaries (Rheon U.S.A. and Rheon Europe) and a network of distributors.
Company Strengths
Backed by proprietary development capabilities based on rheology application technology, the company held 478 patents in total as of the end of FY2026 (136 domestic and 342 overseas). It has built a global four-pole structure with local subsidiaries in Japan, North America / South America, Europe, and Asia since the 1970s, forming a dual entry barrier of technology and sales networks that is difficult for competitors to replicate in a short period.
In FY2026, segment profit for the Food Processing Machinery Manufacturing and Sales Business (Japan) was ¥4,618 million, representing an extremely high profit margin against segment sales of ¥11,484 million. In addition to sales of machinery units, aftersales revenue from Repair, Parts, and Technical Guidance Services accumulates over time, supporting the stability of profit. In FY2026, the company achieved a consolidated operating margin of 12.3% and ROE of 9.5%.
The order backlog for the Food Processing Machinery Manufacturing and Sales Business reached ¥12,249 million at the end of FY2026 (up 19.7% year on year), with notable growth overseas—North America / South America up 41.1% and Europe up 89.0%. Bread Production Lines, etc. tend to have lengthening delivery times, and the thickness of the order backlog serves to a certain extent as a guarantee of sales in the following period and beyond.
ENVALITH's Perspective
Performance Trend
Net sales grew for five consecutive periods, rising from ¥26,585 million in FY2022 (ended March 2022) to ¥42,014 million in FY2026 (ending March 2026). However, operating profit in FY2026 (ending March 2026) fell to ¥5,174 million (down 2.3% year on year), marking the first profit decline in three periods. The main causes were deteriorating margins in the Food Manufacturing and Sales Business (North America / South America) due to rising logistics costs (segment profit down 15.5%) and increased advertising expenses (participation in a major exhibition in Europe). Ordinary profit rose 3.2% to ¥5,588 million, supported by a foreign exchange gain of ¥239 million, while profit attributable to owners of parent secured a marginal increase of 0.2% to ¥3,898 million. As for external factors, the stronger euro (from ¥163.75 in the previous period to ¥174.79 in the current period) boosted sales in Europe, while the weaker dollar (from ¥152.58 to ¥150.77) suppressed the yen-denominated value of North American sales. For FY2027 (ending March 2027), the company forecasts net sales of ¥42,900 million and operating profit of ¥5,620 million (assumptions: ¥150/USD, ¥175/EUR).
Growth Strategy
Three pillars — overseas market expansion, realization of smart factories, and strengthening the profit base — driving toward the final year of the medium-term plan
In addition to strengthening existing bases in North America / South America, Europe, and Asia, the company is promoting exhibition participation and reinforcing distributors in emerging markets such as the Middle East, India, and Africa. In FY2026 (ending March 2026), results became evident with Asia up 56.0% and North America / South America up 21.5%. Taiwan, South Korea, and Southeast Asia are also progressing as planned.
The company is advancing a new plant construction plan as an experimental plant in collaboration with the Food Processing Machinery Manufacturing and Sales Business. In FY2026 (ending March 2026), ¥7,989 million was invested in the acquisition of tangible fixed assets, and construction in progress surged to ¥5,161 million. The aim is to achieve cost reductions and shorter delivery times.
Registration as an eligible subject for the SME Labor-Saving Investment Subsidy has increased projects utilizing subsidized equipment. The company is expanding sales of labor-saving and food-loss-reduction products, such as post-proofing frozen bread, to the supermarket and fast food industries. R&D expenses amounted to ¥616 million (down from ¥737 million in the previous fiscal year).
At Orange Bakery, performance fell short of the previous year (segment profit down 15.5% to ¥1,517 million) due to the impact of discontinued customers. The company aims to restore profitability through expanded sales of labor-saving and food-loss-reduction products and the acquisition of new customers. Responding to rising logistics costs is also an issue.
Last updated: July 19, 2026

