FURYU CORPORATION

Business Details

Utilizing licensed character rights, this segment plans and sells Crane Game Prizes (plush toys, figures, etc.) and High-Price Hobby Products for amusement facilities. Manufacturing is outsourced to overseas third-party companies, with thorough cost management through direct transactions that minimize intermediary distributors. In addition to the domestic market, the segment operates an Overseas Merchandise Business targeting China, the United States, and Europe as key markets. It maintains a broad lineup ranging from classic characters to IPs with society-wide popularity.

Recent Overview

Driven by Crane Game Prizes and overseas merchandise sales, sales rose to 109.3% and operating profit to 132.1% of the prior year, marking substantial profit growth

In FY2026 (ending March 2026), the Sekaikan Business achieved sales of ¥27,707 million (109.3% of the prior year) and operating profit of ¥2,337 million (132.1% of the prior year). Crane Game Prizes achieved sales growth for the second consecutive fiscal year due to market expansion and the commercialization and expansion of multiple popular IPs. Overseas Merchandise Business grew both sales and operating profit in China, the U.S., and Europe, with progress also made in developing new channels. High-Price Hobby Products achieved a significant business surplus. Forward exchange contracts and expanded USD-denominated transactions helped curb the impact of exchange rate fluctuations on cost of sales.

Key Products

Growth Drivers

• Continued expansion of the crane game market both domestically and overseas, and capturing inbound demand
• Acquisition of a broad range of character licenses, from classic characters to IPs with society-wide popularity, and accelerated commercialization
• Increased orders in overseas merchandise sales centered on China, the U.S., and Europe, and expanded partnerships with new sales channels and local e-commerce sites
• Strengthening of local sales and distribution capabilities in the U.S. by FURYU of America, Inc.
• Mitigation of foreign exchange fluctuation risk through forward exchange contracts and expanded USD-denominated transactions
• Further expansion of sales and profit building on the achievement of profitability in the High-Price Hobby Products business
• Concentrated allocation of resources to North America and China, and promotion of IP acquisition tailored to each target market

Risks

• Risk of rising procurement costs due to exchange rate fluctuations (especially yen depreciation), given production in China and USD-denominated settlement
• Rapid shifts in character IP preferences, and intensifying competition to acquire popular IP licenses
• Risk of increased overseas merchandise costs and demand fluctuations due to abrupt changes in U.S. tariff policy
• Risk of reduced inbound demand and impact on the Chinese market due to deteriorating Japan-China relations
• Risk of profitability pressure from persistently high raw material and logistics costs