SMN Corporation
6185・Standard Market・Services
Marketing Technology Business (SMN Corporation Single Segment)
An integrated digital marketing technology company centered on internet advertising
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (Consolidated, Full-Year FY2026 ending March 2026) | ¥12,348 million | ¥11,641 million | ↑ |
| Operating Income (Consolidated, Full-Year FY2026 ending March 2026) | ¥561 million | ¥239 million | ↑ |
| Ordinary Income (Consolidated, Full-Year FY2026 ending March 2026) | ¥541 million | ¥165 million | ↑ |
| Profit Attributable to Owners of Parent (Consolidated, Full-Year FY2026 ending March 2026) | ¥435 million | ¥292 million | ↑ |
| Operating Margin (Consolidated, Full-Year FY2026 ending March 2026) | 4.5% | 2.1% | ↑ |
| Equity Ratio (Consolidated, End of FY2026 ending March 2026) | 67.3% | 66.7% | ↑ |
| Earnings per Share (Consolidated, Full-Year FY2026 ending March 2026) | ¥29.76 | ¥20.03 | ↑ |
| Cash and Cash Equivalents at End of Period (Consolidated, End of FY2026 ending March 2026) | ¥3,188 million | ¥2,476 million | ↑ |
| Ad Technology Revenue (Full-Year FY2026 ending March 2026) | ¥11,093 million (converted to thousand-yen units) | ¥9,768 million (converted to thousand-yen units) | ↑ |
| Marketing Solutions Revenue (Full-Year FY2026 ending March 2026) | ¥212 million (converted to thousand-yen units) | ¥493 million (converted to thousand-yen units) | ↓ |
Business Details
A single segment leveraging big data and data science, encompassing ad technology centered on the DSP "Logicad," the Closed-type Affiliate "SCAN," digital content production and development, and advertising space sales including the TV program guide portal "TV Oukoku." The company also offers Digital House Agency services that comprehensively support advertisers' digital marketing. While deepening collaboration with parent company Sony Network Communications, the segment is pursuing a transformation from a conventional ad delivery platform into a "business growth infrastructure" that optimizes clients' overall marketing.
Recent Overview
Ad technology-driven revenue and profit growth, with operating income up sharply 134.6% year on year
Full-year FY2026 (ending March 2026) results included revenue of ¥12,348 million (up 6.1% year on year), operating income of ¥561 million (up 134.6% year on year), and ordinary income of ¥541 million (up 227.2% year on year). Ad technology led growth, rising 13.6% year on year on expanded Digital House Agency support, while Marketing Solutions declined 57.1% year on year amid intensifying ASP competition, and Digital Solutions declined 28.0% year on year due to the impact of the Ruby Group Corporation share transfer. SG&A expenses were significantly reduced to ¥1,916 million from ¥2,137 million in the prior period, improving profitability. For FY2027 (ending March 2027), the first year of the "Medium-Term Management Plan 2026-2028," the company forecasts revenue of ¥13,500 million (up 9.3% year on year) and operating income of ¥700 million (up 24.8% year on year).
Key Products
Growth Drivers
- Revenue expansion in ad technology (Logicad) driven by expanded Digital House Agency support (up 13.6% year on year in FY2026 ending March 2026)
- Advancement of the business structure transformation from an ad delivery platform to a "business growth infrastructure" based on the "Medium-Term Management Plan 2026-2028"
- Continued expansion of the internet advertising market (up 10.8% year on year in 2025, exceeding ¥4 trillion for the first time and accounting for over 50.2% of total advertising expenditure)
- Profitability improvement through structural reduction of SG&A expenses (SG&A expenses of ¥1,916 million in FY2026 ending March 2026, down approximately ¥221 million from ¥2,137 million in the prior period)
- Creation of new businesses and revenue expansion through deepened collaboration with Sony Network Communications
- Growth in the IP production business (Other category revenue up 26.2% year on year in FY2026 ending March 2026)
Risks
- Intensifying competition in the ASP space and sluggish sales in certain categories for Marketing Solutions (SCAN) (down 57.1% year on year in FY2026 ending March 2026)
- Structural decline in Digital Solutions revenue due to the share transfer of Ruby Group Corporation (September 2024) (down 28.0% year on year in FY2026 ending March 2026)
- Changes in the business environment due to increasing demands for privacy protection and transparency in the internet advertising market
- Uncertainty regarding the impact of the rapid adoption and performance improvement of generative AI on the marketing technology business
- Customer concentration risk due to revenue dependence on Sony Network Communications
- Impact of uncertain economic outlook on advertisers' willingness to place ads
Last updated: June 24, 2026