IID, Inc.
6038・Growth Market・Services
Business
iid Corporation is a content marketing company that operates 81 web media and content properties across 21 genres, built on the foundation of "iid-CMP (iid Content Marketing Platform)". In its core Creator Platform Business (CP Business), the company provides marketing services and data & content to corporate clients through media covering diverse genres such as automotive, anime, games, education, and finance. In its second segment, the Creator Solution Business (CS Business), the company operates Research Solution and EC solutions (marbleASP). Since its founding in 2000, the company has actively utilized M&A to build up its media and content assets, and listed on the Tokyo Stock Exchange Mothers market (now the Growth Market) in 2015. Its main customers span a broad range of corporate clients, including advertiser companies, e-commerce operators, and companies commissioning research.
Business Model
In the CP Business, revenue is generated through two axes based on traffic acquisition to web media: Internet Advertising Service revenue (performance-based, affiliate, proposal-based, and paid advertising) and Data & Content Provision Service revenue (EC product sales, data monetization, subscriptions, etc.). Of the CP Business's revenue of ¥5,569 million in FY2025 (ended June 2025), Data & Content Provision Service revenue accounted for ¥2,502 million and Internet Advertising Service revenue accounted for ¥1,518 million. The CS Business supplements revenue through contracted research and ASP provision of the EC system "marbleASP".
Company Strengths
As of the end of June 2025, the company operates 81 web media and content properties across 21 genres. These are diversified across a wide range of genres including automotive (Response, e-Nenpi), anime (Anime! Anime!), gaming (Inside, Game*Spark), education (Resemom), and finance (Money no Tatsujin), enabling reach to a diverse range of advertisers and client companies while suppressing dependence on any specific genre.
Since its founding in 2000, the company has expanded its business through repeated acquisitions of business rights, share acquisitions, and mergers. Most recently, in July 2025, it acquired the business rights to the robot information media "Robostar" and made Editto Co., Ltd., a specialized publisher for financial institutions, a subsidiary. The company has explicitly stated as management policy the strengthening of its M&A evaluation framework and the establishment of a system to realize synergies, building a mechanism for the continuous accumulation of business assets.
At the end of the fiscal year ended June 2025, cash and cash equivalents stood at ¥3,596 million, with total net assets of ¥4,638 million (total assets of ¥6,252 million). Repayment of long-term borrowings progressed, and total liabilities decreased by ¥389 million year on year. Operating cash flow secured a positive ¥491 million, maintaining the financial capacity to fund M&A and investments.
ENVALITH's Perspective
Performance Trend
Revenue peaked at ¥6,072 million in FY2023 and has since gradually declined, with the full-year forecast for FY2026 (ending June 2026) at ¥5,800 million (down 4.7% year-on-year). Operating profit has fallen for five consecutive fiscal years from ¥638 million in FY2022, and the full-year forecast of ¥230 million represents a 64% decline versus FY2022. The cumulative nine-month (third quarter) progress rate stands at 78.4% for revenue and 141% for operating profit; while the profit progress appears excessive relative to the full-year forecast, this reflects the fact that the full-year forecast has already been revised downward. In terms of the external environment, the challenging business environment in the internet advertising market (particularly programmatic advertising) and the deterioration in the automotive industry market are headwinds for both the CP and CS businesses. On the other hand, internet advertising revenue showed signs of recovery, increasing 2.8% year-on-year in the cumulative nine-month period.
Growth Strategy
Aiming for sustainable growth centered on the CP Business through three pillars: M&A, AI utilization, and revenue diversification
Advancing initiatives to improve profitability in the internet advertising domain, where the business environment remains challenging. Cumulative internet advertising sales through the third quarter turned to a recovery trend, up 2.8% year-on-year, and this is noted as a starting point for improving the profit structure of the CP Business.
A strategy to reduce dependence on advertising revenue by expanding product sales via EC sites and Data & Content Provision Service billing. Cumulative Data & Content Provision Service sales through the third quarter stood at ¥1,948 million, maintaining its position as the largest revenue category, but growth was modest at a 2.2% year-on-year decrease.
In July 2025, EDIT Inc. was newly consolidated as a subsidiary, and Michael Co., Ltd. was absorbed through merger. Goodwill balance expanded to ¥459 million (up 39% from the previous fiscal year-end). The company maintains a strong financial base (cash of ¥3,101 million, equity ratio of 78.8%), enabling agile execution of additional M&A.
A portion of the publishing business was discontinued at the end of the previous consolidated fiscal year, withdrawing from lower-profitability operations. Publishing business sales contracted significantly to ¥173 million cumulative through the third quarter (down 48.4% year-on-year). The policy is to concentrate resources on the digital and data domains.
For Research Solution, which was impacted by the deteriorating market conditions in the automotive industry, sales activities capturing customer needs continue. "Signs of improvement" in the order environment have been confirmed cumulatively through the third quarter, with resolving losses from the fourth quarter onward as a key challenge. Expansion of marbleASP applications to BtoB and educational institutions is also being promoted.
Last updated: July 17, 2026