Premier Anti-Aging Co., Ltd.
4934・Growth Market・Chemicals
Anti-Aging Business
Core business centered on mail-order and wholesale sales of skincare, hair care, and related products
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (cumulative Q3) | ¥8,063 million | ¥10,257 million | ↓ |
| Operating income (cumulative Q3) | ¥890 million | ¥1,099 million | ↓ |
| Net sales YoY change | -21.4% | — | ↓ |
| Operating income YoY change | -19.0% | — | ↓ |
Business Details
With DUO Brand Series, Kanadel Brand Series, and Craie ence Brand Series as its main brands, the company develops and sells skincare, hair care, and inner care products. Sales channels are broadly divided into mail-order sales and wholesale sales, with manufacturing outsourced externally while product planning, development, and marketing are handled in-house. Mail-order sales adopt a stock-type business model centered on subscription sales. In wholesale sales, the company has strengthened collaborative promotions with wholesale partner companies, maintaining resilient in-store sales performance.
Recent Overview
No improvement seen in mail-order new customer acquisition advertising efficiency, sales decline continues
Net sales in the Anti-Aging Business for the cumulative nine months of FY2026 (ending March 2026) (August 2025 to April 2026) were ¥8,063 million (down 21.4% year on year). Mail-order sales fell below the prior-year period results as no improvement was seen in advertising efficiency for new customer acquisition. On the other hand, wholesale sales remained resilient due to continued promotions following the full renewal of "DUO," resulting in steady in-store sales. Operating income was ¥890 million (down 19.0% year on year) as selling expenses, primarily advertising expenses related to new customer acquisition, came in below plan. The full-year earnings forecast was revised to net sales of ¥13,500 million (down 16.5% year on year) and operating income of ¥300 million (down 51.4% year on year).
Key Products
Growth Drivers
- Rebuilding brand value through the full renewal of the DUO "THE Cleansing Balm" series and strengthening collaborative promotions with wholesale partner companies
- Increasing LTV through measures to improve subscription customer retention rates in mail-order sales (CRM expansion)
- Developing new channels through test marketing of the new wholesale-exclusive brand "Lala Skin"
- Strengthening the e-commerce mall business (expanding sales on external e-commerce malls including Amazon)
- Continuing overseas sales through cross-border e-commerce in China (Tmall flagship store, Douyin flagship store)
- Expanding new customer acquisition measures by strengthening reach to untried customer segments (such as trial set offers of a 3-piece skincare product set)
Risks
- Continued deterioration in new customer acquisition efficiency in mail-order sales due to intensifying competition and rising advertising costs in the advertising market
- Pressure on wholesale sales revenue due to intensifying competition in the cleansing and all-in-one product market
- Risk of returns of old products associated with the renewal of core brands such as DUO
- Decrease in new customer acquisition numbers due to reduced advertising expenses and natural attrition of the existing customer base
- Dependence on a major sales partner (Ida Ryogokudo Co., Ltd.) (net sales of ¥1,617 million in the current consolidated fiscal year, accounting for 10.0% of the total)
- The severity of the business environment as indicated by the significant downward revision of the full-year earnings forecast (net sales -16.5%, operating income -51.4%)
Last updated: October 24, 2025