ENVALITH
コタ株式会社 logo

COTA CO., LTD.

4923Prime MarketChemicals

コタ株式会社 logo
COTA CO., LTD.4923

Business

COTA CO., LTD. was founded in 1979 and is headquartered in Kumiyama-cho, Kyoto Prefecture, operating as a manufacturer of products sold exclusively to beauty salons. The company manufactures and sells toiletries such as shampoo and treatment (flagship brand "COTA I CARE"), styling products, hair color, hair growth treatments, and permanent wave solutions. Products are not sold through retail channels such as supermarkets or drugstores, with beauty salons nationwide serving as the sole sales channel. Sales are conducted through two routes—the agency route and the direct sales route—with the Sales Department No. 2, operating across 12 branches nationwide, handling direct sales. Net sales for FY2025 (ended March 2025) reached ¥9,376 million, marking 27 consecutive years of sales growth (an all-time high). The company is listed on the Prime Market of the Tokyo Stock Exchange.

Business Model

In addition to selling products, the company operates consulting and sales activities centered on its "Junpoten System (Consulting & Sales)", which collects and analyzes client salons' business data (sales, customer visits, etc.) and provides management improvement measures free of charge. Through counseling with visiting customers, hairdressers sell toiletries and other items directly at the salon (in-salon retail sales), which raises the salons' average customer spend and repeat visit rate, forming a virtuous cycle that leads to continued purchases of the company's products. The ordinary income margin remained at a high level of 19.6% (FY2025, ended March 2025).

Company Strengths

Net sales reached ¥9,376 million in FY2025 (ended March 2025), marking 27 consecutive years of revenue growth (an all-time high). The ordinary income margin of 19.6% and ROE of 11.7% both exceed the company's own target levels (15% or more and 10% or more, respectively). With zero interest-bearing debt, an equity ratio of 75.3%, and cash and deposits of ¥5,167 million, the financial base is extremely robust.

Through the Junpoten System (Consulting & Sales), the company collects and analyzes sales data from client beauty salons in real time and provides management improvement proposals free of charge—a business model that does not exist among competitors. Rather than a technology-oriented approach, its management-oriented, proposal-based sales activities have built long-term, continuous relationships with client salons.

Since its founding, the company has continuously implemented measures to completely eliminate unauthorized sales through the internet, retail stores, and other channels. This has maintained hairdressers' motivation to sell in-salon products, establishing a mechanism that simultaneously protects the brand value of its products and the business performance of client beauty salons.

ENVALITH's Perspective

The cumulative operating margin for the first three quarters of FY2026 (ending March 2026) improved to 23.5% (¥1,789 million ÷ ¥7,626 million) from 22.9% in the same period of the previous year. However, the full-year operating margin over the past five fiscal years has been on a declining trend since peaking at 24.7% in FY2022 (19.5% in FY2025), and structural recovery has not yet been achieved amid continued upward pressure on SG&A expenses, primarily personnel costs. The full-year operating margin forecast remains limited at 19.8% (¥1,916 million ÷ ¥9,668 million), and continued close monitoring of progress in cost control is warranted.

For the cumulative first three quarters of FY2026 (ending March 2026), Styling Products (COTA COUTURE BASE, etc.) posted sales of ¥1,601 million (down 3.6% year on year) and Hair Color (COTA COLOR MOCALEDO, etc.) posted sales of ¥179 million (down 16.1% year on year), with both categories seeing declining revenue. Meanwhile, the toiletries composition ratio rose to 71.6%, indicating growing concentration of the sales structure in toiletries. While the strength of toiletries supporting overall performance can be viewed positively, the increasing reliance on COTA I CARE also carries the risk that changes in the competitive environment for that brand could have a larger impact on overall performance.

Cumulative sales of ¥7,626 million for the first three quarters of FY2026 (ending March 2026) represent 78.9% of the full-year forecast of ¥9,668 million, while cumulative operating profit of ¥1,789 million represents 93.4% of the full-year forecast of ¥1,916 million. These progress rates compare favorably with those of the same period in the previous year (79.3% for sales, 92.8% for operating profit), and are consistent with the company's comment that no revision to earnings forecasts is planned. However, the remaining profit margin for the fourth quarter is limited to ¥127 million, and attention should be paid to the downside risk should cost increases, such as personnel expenses, exceed expectations.

Growth Strategy

Sustainable growth through deepening its unique business model, enhancing human capital, and improving stock liquidity

The company continues to promote sales of COTA I CARE, the mainstay of its salon-sales strategy, while strengthening value-added proposals at beauty salons. Toiletry sales for the cumulative nine months of FY2026 (ending March 2026) reached ¥5,825 million (up 4.9% year on year), maintaining solid momentum, and further demand growth is expected going forward.

The company continues to roll out its unique model that integrates management improvement support for beauty salons with product sales. Amid a market environment where the polarization of salon management performance is progressing, the company aims to capture consulting needs, deepen relationships with existing clients, and pursue new client development.

Increased expenses related to hiring are pushing up SG&A expenses, but this reflects a deliberate investment aimed at strengthening future sales capabilities. Through enhanced human capital, the company aims to expand both the quality and quantity of its consulting and sales activities.

The company plans to implement a stock split at a ratio of 1.05 shares for each share of common stock, effective April 1, 2026. By lowering the investment unit amount, the company aims to improve stock liquidity and broaden its investor base. The total number of shares outstanding after the split is expected to be 34,581,396 shares.

Last updated: July 17, 2026