COTA CO., LTD.
4923・Prime Market・Chemicals
Business
COTA CO., LTD. was founded in 1979 and is headquartered in Kumiyama-cho, Kyoto Prefecture, operating as a manufacturer of products sold exclusively to beauty salons. The company manufactures and sells toiletries such as shampoo and treatment (flagship brand "COTA I CARE"), styling products, hair color, hair growth treatments, and permanent wave solutions. Products are not sold through retail channels such as supermarkets or drugstores, with beauty salons nationwide serving as the sole sales channel. Sales are conducted through two routes—the agency route and the direct sales route—with the Sales Department No. 2, operating across 12 branches nationwide, handling direct sales. Net sales for FY2025 (ended March 2025) reached ¥9,376 million, marking 27 consecutive years of sales growth (an all-time high). The company is listed on the Prime Market of the Tokyo Stock Exchange.
Business Model
In addition to selling products, the company operates consulting and sales activities centered on its "Junpoten System (Consulting & Sales)", which collects and analyzes client salons' business data (sales, customer visits, etc.) and provides management improvement measures free of charge. Through counseling with visiting customers, hairdressers sell toiletries and other items directly at the salon (in-salon retail sales), which raises the salons' average customer spend and repeat visit rate, forming a virtuous cycle that leads to continued purchases of the company's products. The ordinary income margin remained at a high level of 19.6% (FY2025, ended March 2025).
Company Strengths
Net sales reached ¥9,376 million in FY2025 (ended March 2025), marking 27 consecutive years of revenue growth (an all-time high). The ordinary income margin of 19.6% and ROE of 11.7% both exceed the company's own target levels (15% or more and 10% or more, respectively). With zero interest-bearing debt, an equity ratio of 75.3%, and cash and deposits of ¥5,167 million, the financial base is extremely robust.
Through the Junpoten System (Consulting & Sales), the company collects and analyzes sales data from client beauty salons in real time and provides management improvement proposals free of charge—a business model that does not exist among competitors. Rather than a technology-oriented approach, its management-oriented, proposal-based sales activities have built long-term, continuous relationships with client salons.
Since its founding, the company has continuously implemented measures to completely eliminate unauthorized sales through the internet, retail stores, and other channels. This has maintained hairdressers' motivation to sell in-salon products, establishing a mechanism that simultaneously protects the brand value of its products and the business performance of client beauty salons.
ENVALITH's Perspective
Performance Trend
For the nine months ended cumulative Q3 of FY2026 (ending March 2026), net sales were ¥7,626 million (up 2.6% year on year), operating profit was ¥1,789 million (up 5.3%), ordinary profit was ¥1,850 million (up 9.3%), and quarterly net profit was ¥1,271 million (up 8.8%). Strong sales of the core brand COTA I CARE and favorable results from the "COTA National Store Sales Contest" drove the revenue increase. The fact that ordinary profit growth exceeded operating profit growth was due to a substantial increase in non-operating income, including interest income (¥16 million, approximately 5.7 times the same period of the previous year) and dividend income (¥32 million, approximately 12.6 times the same period of the previous year). There is no change to the full-year earnings forecast (net sales of ¥9,668 million, operating profit of ¥1,916 million). Looking at full-year results over the past five periods, while net sales have maintained a growth trend, operating profit had declined for four consecutive periods after peaking at ¥2,151 million in FY2022 (ending March 2022); however, this period has turned to a year-on-year profit increase, confirming signs of profitability improvement.
Growth Strategy
Sustainable growth through deepening its unique business model, enhancing human capital, and improving stock liquidity
The company continues to promote sales of COTA I CARE, the mainstay of its salon-sales strategy, while strengthening value-added proposals at beauty salons. Toiletry sales for the cumulative nine months of FY2026 (ending March 2026) reached ¥5,825 million (up 4.9% year on year), maintaining solid momentum, and further demand growth is expected going forward.
The company continues to roll out its unique model that integrates management improvement support for beauty salons with product sales. Amid a market environment where the polarization of salon management performance is progressing, the company aims to capture consulting needs, deepen relationships with existing clients, and pursue new client development.
Increased expenses related to hiring are pushing up SG&A expenses, but this reflects a deliberate investment aimed at strengthening future sales capabilities. Through enhanced human capital, the company aims to expand both the quality and quantity of its consulting and sales activities.
The company plans to implement a stock split at a ratio of 1.05 shares for each share of common stock, effective April 1, 2026. By lowering the investment unit amount, the company aims to improve stock liquidity and broaden its investor base. The total number of shares outstanding after the split is expected to be 34,581,396 shares.
Last updated: July 17, 2026

