F&M CO.,LTD.
4771・Standard Market・Services
Business
F&M Co., Ltd. operates on three pillars: bookkeeping agency and accounting services (Accounting Service Business) for life insurance sales representatives (sole proprietors); back-office support for mid-sized and small-to-medium enterprises (Consulting Business); and sales of the HR/labor cloud software "Office Station" Series along with consulting for licensed professionals (Business Solutions Business). The company launched its bookkeeping agency business in 1992 and entered the cloud HR software business in 2016. Leveraging a nationwide network of 234 regional financial institutions, tax accountants, and labor and social security attorneys, it provides one-stop services that solve back-office challenges faced by sole proprietors and small-to-medium enterprises, which account for 99% of Japanese businesses.
Business Model
All three core segments are membership-based businesses, with monthly membership fee income forming the base revenue. Customer acquisition leverages partner channels such as regional financial institutions, life insurance companies, and tax accountants, thereby containing sales costs. This is a stock-type structure in which the accumulation of members directly translates into revenue, and maintaining and improving the contract renewal rate is key to revenue stability. Flow-type revenue such as subsidy application support and training instructor dispatch is also added, aiming to maximize LTV through cross-selling.
Company Strengths
The company holds a large-scale membership base across multiple segments: 113,502 Accounting Service members, 14,817 F&M Club member companies, and 52,669 companies using Office Station (as of the end of March 2026). Through a stock-type structure in which monthly membership fee revenue accumulates, the company achieved net sales of ¥20,808 million and operating profit of ¥3,859 million in FY2026 (ending March 2026).
As of the end of March 2026, the company had business partnerships with 234 regional financial institutions. It has built a deeply collaborative framework that goes beyond simple referral relationships, including dispatching sales staff to MUFG Bank and cooperating with Shinkin Central Bank. This channel serves as a key route for acquiring new members for the Consulting Business, forming an entry barrier that is difficult for competitors to replicate in a short period.
The Office Station Series achieved net sales of ¥6,524 million in FY2026 (ending March 2026), up 28.7% year on year. Of the total capital expenditure of ¥3,533,009 thousand in FY2026 (ending March 2026), ¥2,560,741 thousand was allocated to the Business Solutions Business, continuing the development of new products such as talent management and the addition of AI functions. The multifaceted product deployment targeting both companies and professional service providers (shishi) serves as a differentiating factor.
ENVALITH's Perspective
Performance Trend
Revenue expanded approximately 1.9x over five fiscal years, from ¥10,875 million in FY2022 (ending March 2022) to ¥20,807 million in FY2026 (ending March 2026). Operating profit temporarily declined to ¥2,128 million in FY2024 (ending March 2024) before recovering sharply and accelerating to ¥2,717 million in FY2025 (ending March 2025) and ¥3,858 million in FY2026 (ending March 2026). The operating profit margin has continued to improve, rising from 14.3% in FY2024 (ending March 2024) to 15.9% in FY2025 (ending March 2025) and 18.5% in FY2026 (ending March 2026). In terms of the external environment, growing labor shortages and DX demand among small and medium-sized enterprises, along with government subsidy policies, have served as tailwinds. Cost reductions driven by AI-enabled operational efficiency have been the main factor behind the improvement in profit margin, while the accumulation of recurring revenue from growth in membership numbers has formed a stable foundation for growth.
Growth Strategy
Three pillars: expanding membership-based stock revenue, deepening financial institution channels, and AI-enabling the Office Station Series
Expanding participation in new employee training programs from a focus on the four major life insurance companies to mid-tier and foreign-affiliated life insurance companies. Advancing both efficiency gains through the introduction of online training and increased frequency, and cost reduction through improved accuracy of AI automated journal entries in parallel. Steadily expanding, with the number of accounting service members reaching 113,502 at the end of FY2026 (ending March 2026), up 11,226 from the previous period.
Expanded partner financial institutions to 234 institutions, building an integrated system at each branch level that consolidates sales and follow-up departments. Focusing on precise understanding of management issues and optimal solution proposals through promotion of financial statement data sharing. F&M Club membership steadily increased to 14,817 companies, up 1,112 from the previous period.
Began offering "Hojo Search" to F&M Club members in June 2025 and to financial institutions in July 2025. Also added new support menu items such as subsidies for new business expansion and subsidies for accelerating SME growth. Maintained a cumulative adoption rate of 92.6% through the 4th round of public solicitation for the SME Labor-Saving Investment Subsidy (general type).
Expanded the product lineup from the labor management domain into the HR domain with the release of "Office Station Talent Management." Promoting improved user business operations and differentiation by adding AI functionality to each product. Expanding, with corporate users reaching 52,669 companies (up 8,807 from the previous period) and 3,666 professional firms (up 339 firms) using the service.
Against the backdrop of a shift in generative AI from the "adoption" phase to the "revenue contribution" phase, continuing measures to control personnel expenses, outsourcing costs, and other expenses. Achieved an improvement in operating profit margin to 18.5% in FY2026 (ending March 2026), up from 15.9% in the previous period. Also monetizing AI utilization support for customers by offering generative AI prompts to professional firms and operating an AI study group.
Last updated: July 19, 2026

