ENVALITH
株式会社ギミック logo

GIMIC Co., Ltd

475AStandard MarketServices

株式会社ギミック logo
GIMIC Co., Ltd475A

Business

Gimmick Inc. was established in 2003 and listed on the Standard Market of the Tokyo Stock Exchange in December 2025 as a medical-specialized platform company. Its flagship service, Doctor's File, is a medical information website that has been offered since 2006, accumulating interview reports created through direct interviews with doctors and providing an information infrastructure that allows patients to compare and consider doctors and medical institutions. Centered on a monthly subscription-based matching service for clinics, the company also operates the medical information magazine "Tayoreru Doctor," the in-clinic operations DX app "Doctor's File medipathy," and HR-related services, comprehensively supporting the management challenges faced by medical institutions. Its main customers are clinics nationwide, with 7,594 customers as of the end of March 2026, and cumulative interview achievements reaching approximately 31,000 clinics.

Business Model

"Doctor's File" operates on a monthly subscription model starting at ¥35,000 per month, forming a stock-revenue base that maintains a low churn rate of 0.81% (FY2026 (ending March 2026)). This is cross-sold with "Tayoreru Doctor" (an annually published listing-fee product with a 75.7% renewal rate), and transaction value is further expanded by proposing peripheral services such as Doctor's File medipathy, the HR domain, and in-hospital operational DX to existing customers. ARR for FY2026 (ending March 2026) was ¥2,746 million.

Company Strengths

The net revenue churn rate for "Doctor's File" remained at a low level below 1%, at 0.81% as of the end of FY2026 (ending March 2026). ARR stood at ¥2,746 million, with 7,594 clients. Owing to its monthly subscription-based revenue structure, 70.7% of sales accumulate as recurring revenue, forming a stable earnings base that is less susceptible to economic fluctuations.

Since the service launch in 2006, the company has accumulated interviewing capability, content production capability, and sales know-how through direct interviews with a cumulative total of approximately 31,000 clinics (as of March 2026). In September 2025, the cumulative number of interview articles surpassed 30,000. The company recognizes that this accumulation of tacit knowledge functions as a barrier to entry against other patient-acquisition media.

In April 2025, the company introduced AI dedicated to "Doctor's File," shortening the average time required for content production from the previous 7 days to 2 days, a reduction of approximately 71%. This has kept the growth in cost of sales below the growth in net sales (cost of sales up 3.6% year on year versus net sales up 8.2%), contributing to an improvement in the gross profit margin (gross profit of ¥3,146 million in FY2026 (ending March 2026), up 9.3% year on year).

ENVALITH's Perspective

In FY2026 (ending March 2026), operating profit reached ¥465 million (up 70.8% year on year), marking a sharp improvement in profitability. However, the forecast for FY2027 (ending March 2027) calls for operating profit of ¥300 million (down 35.6% year on year), a significant decline. This reflects a shift toward a growth-investment phase following the listing, and investors need to factor in the structural pressure on profit from increased upfront burdens in advertising expenses, personnel costs, and development costs.

Against 113,716 clinics in the focus areas, the number of contracted facilities remains limited, and the market environment—driven by the declining birthrate and aging population as well as advancing digitalization—provides a tailwind through rising demand for medical information. On the other hand, the structure in which the majority of revenue depends on "Doctor's File" remains unchanged, and continued attention is warranted regarding the significant impact that could arise if medical advertising regulations are tightened or new competitors emerge.

"medipathy," in the in-hospital operations DX domain, had been adopted by 2,275 medical institutions as of the end of March 2026, and a track record has also been built with advanced medical institutions and large hospitals. However, the current scale of revenue contribution appears limited, and whether upselling from the existing clinic-centered base to large hospitals can be achieved will be key to medium-term revenue diversification.

Growth Strategy

The company aims to evolve into medical infrastructure through a three-pronged approach: customer base expansion, cross-selling, and productivity improvement

The company will establish its brand position and expand the number of contracted facilities through continued rollout in priority areas and advertising investment. In FY2027 (ending March 2027), the company will step up upfront investment in advertising expenses to expand its medium- to long-term revenue base.

In FY2026 (ending March 2026), the company added Kagawa and Utsunomiya, establishing a 36-edition structure. Continued rollout into new areas will contribute to sales growth in the matching business area.

The company has built a track record of 2,275 installations centered on clinics, and has also established a track record of installations at advanced medical institutions and large hospitals. It aims to diversify revenue by expanding in the in-hospital operations DX area.

Using funds raised through the listing, the company is making upfront investments in personnel and development expenses. Combined with productivity improvement measures such as shortening the content production process (from an average of 7 days to 2 days) through the introduction of dedicated AI, the company aims to achieve sustained improvement in profitability.

In September 2025, the company held "Medical Alliance Day 2025" in Tokyo, demonstrating new possibilities in regional medical collaboration. It aims to actively promote various initiatives in the medical collaboration area to expand its sales scale.

Last updated: July 19, 2026