TAYA Co.,Ltd.
4679・Standard Market・Services
Business
TAYA Co., Ltd. was established in 1975 and is a domestic hair salon chain company with over 60 years of history since founding. It operates four brands—"TAYA," "Shampoo," "MICHEL DERVYN," and "ano"—running 61 stores nationwide as of the end of FY2026 (ending March 2026). Its core business consists of beauty treatment services (cut, perm, coloring, etc.) based on the Cosmetologist Act, and it also handles hair care products sales and income from training and seminars. By region, Tokyo (39.0% of sales composition), Kanagawa Prefecture (23.6%), and Fukuoka Prefecture (14.8%) are the main markets. In recent years, the company has been cultivating the expansion of "ano," a brand for freelance hair stylists, as a new revenue pillar, and aims to evolve from a hair salon chain into a beauty brand platform company.
Business Model
Of net sales of ¥5,075 million, beauty treatment services accounted for ¥4,495 million (88.6%), followed by product sales of ¥471 million (9.3%) and other of ¥109 million (2.2%). Treatment services provided at directly-operated stores form the core of revenue, and given the structurally high ratio of fixed costs (personnel expenses and rent), securing a certain minimum level of customer visits is key to generating profit. The freelance business, Freelance Hair Salon "ano", is being developed as a new model that captures hairstylists' needs for independence.
Company Strengths
With a 60-year history since its founding in 1975, the company internalized educational functions early, including the opening of a training center in Yokohama in 1986. It has continuously rebuilt its technical and customer-service training systems, possessing a proprietary talent development infrastructure that supports the improvement of hairstylists' technical skills and productivity. As a company listed on the Standard Market of the Tokyo Stock Exchange, it also holds a certain level of brand credibility.
After recording an operating loss of ¥1,107 million in FY2022 (ended March 2022), the company continued to compress SG&A expenses through store consolidation, reductions in head-office personnel costs, and the promotion of DX initiatives. It achieved operating profit of ¥4 million in FY2025 (ended March 2025) and ¥37 million in FY2026 (ended March 2026), marking two consecutive fiscal years of operating profitability. SG&A expenses were reduced to ¥782 million, narrowing the gap with gross profit of ¥820 million.
In FY2026 (ending March 2026), the company implemented the exercise of stock acquisition rights (proceeds of ¥272 million) and a third-party allotment of new shares (proceeds of ¥270 million), resulting in net assets increasing by ¥382 million year on year to ¥798 million. The equity ratio improved from 20.9% to 36.0%, and cash and cash equivalents stood at ¥507 million. Operating cash flow also turned positive (¥72 million), the first such result since the fiscal year ended March 2019.
ENVALITH's Perspective
Performance Trend
Revenue declined for five consecutive fiscal years, from ¥6,519 million in FY2022 (ending March 2022) to ¥5,075 million in FY2026 (ending March 2026), a cumulative decline of 22.1%. Meanwhile, operating profit continued to improve, moving from ¥-24 million in FY2024 (ending March 2024) to ¥4 million in FY2025 (ending March 2025) to ¥37 million in FY2026 (ending March 2026). The main driver was a reduction in SG&A expenses (down ¥56 million year on year), and the operating margin recovered to 0.7%. However, in FY2026 (ending March 2026), the company recorded extraordinary losses of ¥169 million, including an impairment loss of ¥165 million, and net loss for the period expanded to ¥160 million from ¥62 million in the previous fiscal year. In terms of the external environment, the overstoring of hair salons and the stagnation of personal consumption due to rising prices continue to serve as the structural background behind the decline in revenue. The equity ratio improved to 36.0%, strengthening the financial base, but the accumulated deficit in retained earnings expanded to ¥2,861 million.
Growth Strategy
The company aims to return to net profitability through three pillars: rebranding, establishing the freelance business, and headquarters reform.
Strengthening the sales capabilities of directly-operated stores through equipment upgrades and the rollout of high-value-added services, along with a focus on talent development and retention. Renovations of 6 stores were completed in FY2026 (ending March 2026). The company aims to increase revenue by boosting visit frequency and per-customer spending among existing customers.
Organizational structures are being developed to bring in freelance hairstylists, with the goal of growing this into a major revenue source at an early stage. In FY2026 (ending March 2026), ano Shibuya was newly opened, while ano Shinsaibashi was closed. Quantitative disclosure of business scale remains limited, and the revenue contribution is currently minor.
Promoting operational efficiency and cost reduction with the aim of achieving net profitability. In FY2026 (ending March 2026), SG&A expenses were reduced by ¥56 million year on year to ¥782 million. For FY2027 (ending March 2026), the company forecasts a return to net profit of ¥10 million.
Last updated: July 19, 2026