giftee Inc.
4449・Prime Market・Information & Communication
Business
Giftee Inc. was founded in 2010 and is an eGift platform company whose vision is to "provide services that nurture various connections among people, companies, and communities, centered on eGifts." The company operates four services domestically: the consumer-facing "giftee," the corporate-facing "giftee for Business," the eGift issuance system "eGift System" (SaaS), and the "Regional Currency Service" for local governments. In November 2024, the company also made YouGotaGift.com Ltd. and four other companies, whose main markets are the United Arab Emirates and Saudi Arabia, into consolidated subsidiaries, achieving geographic expansion into the Middle East. Its main customers span multiple layers, including individual consumers, corporations (for marketing purposes), and local governments (for distributing subsidies and support payments). The company has 302 companies using eGift System, 2,276 companies using giftee for Business, and a cumulative giftee membership of 2.53 million people.
Business Model
A multi-layered revenue structure in which the company receives system usage fees from restaurant, retail, and other issuing companies (CP) that have adopted the eGift System, eGift issuance fees from corporations and municipalities (DP) that use giftee for Business, and sales commissions from the issuing companies as well. For the consumer-facing giftee service too, the company earns sales commissions from issuing companies. A network effect operates whereby platform value increases as both the issuing side and the usage side expand, and eGift distribution value reached ¥104.7 billion in FY2025 (ending December 2025).
Company Strengths
eGift System provides generation, distribution, sales, settlement, and performance management in an integrated SaaS offering, achieving 302 CP companies and an eGift distribution value of ¥104.7 billion as of the end of December 2025. High system-switching costs mean that continued use by existing customers underpins a stable revenue structure.
giftee for Business has captured demand from municipal subsidy and support payment distribution in addition to corporate marketing needs, with the number of DP companies reaching 2,276 (up 248 from the previous period) and the number of implemented projects reaching 18,772 (up 2,445 from the previous period) for FY2025 (ending December 2025), setting record highs for the second consecutive period. Revenue reached ¥9,188 million (up 30.8% year on year).
In November 2024, the company made YouGotaGift.com Ltd. and four other companies consolidated subsidiaries, entering the United Arab Emirates and Saudi Arabia markets. In FY2025 (ending December 2025), YGG Service (YouGotaGift.com Ltd.) revenue of ¥1,972 million was newly recorded, and it has begun functioning as a fifth pillar of revenue alongside the four domestic services.
ENVALITH's Perspective
Performance Trend
Revenue grew for five consecutive fiscal periods, from ¥3,726 million in FY2021 to ¥14,149 million in FY2025, while operating profit also increased for four consecutive periods, reaching ¥2,603 million in FY2025, and net income turned profitable at ¥935 million. However, in Q1 of FY2026 (ending December 2026), revenue growth slowed sharply to ¥3,722 million (up 0.8% year on year), and due to a 16.6% increase in selling, general and administrative expenses (driven by higher personnel and server costs) and an expanded equity-method investment loss, profitability deteriorated significantly: operating profit fell to ¥802 million (down 22.1% year on year), ordinary profit to ¥654 million (down 32.9%), and quarterly net income to ¥356 million (down 39.5%). The full-year earnings forecast (revenue of ¥16,949 million and operating profit of ¥3,484 million) remains unchanged, making clear a structure in which profits are heavily weighted toward the second half of the fiscal year.
Growth Strategy
Deepening of four domestic services, capturing municipal demand, overseas expansion, and enhancement of group management
Beyond corporate demand for using eGift as a sales promotion tool, adoption by municipalities as a means of distributing subsidies and support payments funded by grants is expanding. In Q1 of FY2026 (ending December 2026), the number of DPs reached a record 1,464 companies and 5,372 cases, with demand acquisition continuing.
Promoting the introduction of the eGift generation system to a wide range of industries beyond the food & beverage and retail sectors. The number of CPs in Q1 of FY2026 (ending December 2026) reached 308 companies (an increase of 36 companies year on year), steadily expanding and contributing to the strengthening of the platform's distribution infrastructure.
Strengthening responses to demand for regional currency distribution in consumer support measures utilizing grants and subsidies. Year-on-year revenue growth was achieved in Q1 of FY2026 (ending December 2026), and the service is establishing its position as a solution for municipalities.
Continuing expansion into the Middle East and other overseas markets through consolidated subsidiaries such as YouGotaGift.com Ltd. The provisional accounting treatment related to the business combination was finalized in Q3 of FY2025 (ending December 2025), with the integration process progressing. The widening equity-method investment loss indicates that monetizing the investee remains a challenge.
Actively recruiting personnel in line with business expansion. This was the main factor behind the increase in selling, general and administrative expenses (up 16.6% year on year) in Q1 of FY2026 (ending December 2026); while this weighs on profit in the short term, it is positioned as an upfront investment aimed at building a foundation for medium- to long-term growth.
Last updated: July 17, 2026