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MINKABU THE INFONOID, Inc.

4436・Growth Market・Information & Communication

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株式会社ミンカブ・ジ・インフォノイド logo
MINKABU THE INFONOID, Inc.4436

Media Business

A segment operating comprehensive internet media reaching roughly 100 million average monthly users, generating advertising and subscription revenue as its main income sources

PeriodCurrentPreviousChange
Net sales (current fiscal year)¥6,082 million¥5,878 million↑
Segment loss-¥2,189 million-¥707 million↓
Depreciation¥507 million¥449 million↑
Goodwill amortization¥236 million¥236 million—
Increase in tangible and intangible fixed assets¥746 million¥376 million↑

Business Details

Centered on the livedoor business, this is a comprehensive internet media segment comprising "livedoor Blog" (UGC), "livedoor News" (PGC), sports information media (SOCCERKING, etc.), the asset-formation information media "MINKABU", the Korean entertainment media "Kstyle", and the affiliate site "MINKABU Choice", among others. Revenue consists of advertising income (network advertising and performance-based advertising), subscription income (paid subscriptions), and contracted revenue. Average monthly users number approximately 100 million.

Recent Overview

Withdrew from loss-making businesses and cut fixed costs under a selective focus strategy, achieving a segment profit turnaround on a cumulative 3Q basis

In FY2025 (ended March 2025, per the Annual Securities Report), the segment posted a substantial loss of ¥2,189 million (a deterioration of ¥1,482 million year on year). The main causes were the prolonged downturn in the display advertising market, a decline in livedoor Blog page views, and a large-scale loss in the K-POP content business. In response, the company carried out withdrawals from loss-making businesses and fixed-cost reductions. For the cumulative nine months of FY2026 (ending March 2026) (April to December 2025), net sales were ¥3,536 million (down 1.8% year on year), while segment profit turned positive at ¥28 million. Progress continued toward a re-growth phase, including AI-driven accumulation of stock-type content, strengthening of the creator economy business, and the launch of new B2B services.

Key Products

platform
livedoor News / livedoor Blog

"livedoor News" is a PGC media outlet delivering a wide range of news, from domestic politics to subculture. "livedoor Blog" is a UGC platform supporting bloggers and creators across various genres. Both services form the core of approximately 100 million monthly users in traffic and serve as the primary revenue base for network advertising and direct advertising income.

platform
Sports Information Media Group (SOCCERKING, etc.)

Operates specialized sports information media including SOCCERKING, BASEBALLKING, BASKETBALLKING, VOLLEYBALLKING, and totoONE. This includes sports media formerly operated by From One Co., Ltd. (later renamed Seesaw Game Co., Ltd., and absorbed into livedoor Co., Ltd. in October 2024), which joined the group in September 2023. In line with a selective focus policy, "Cho WORLD Soccer!" ended service in June 2025.

service
MINKABU / Minkabu Premium

Provides "MINKABU", a stock and asset-formation information media targeting a broad range of asset-building demographics, along with its paid version, "Minkabu Premium". Minkabu Premium offers full functionality of the asset management tool "MINKABU ASSET PLANNER", full access to Minkabu Magazine, and comparison of mutual fund holdings, among other features. Subscription revenue is recorded under a monthly billing model.

platform
Kstyle

One of Japan's largest Korean entertainment information media outlets, offering diverse content including articles and videos related to Korean entertainment. Advertising income is the primary revenue source, and the service contributes to diversifying the Media Business's traffic base by delivering information to Korean entertainment fans.

service
MINKABU Choice / livedoor Choice

Operates "MINKABU Choice" and "livedoor Choice", information services covering a broad range of lifestyle topics aimed at enriching users' daily lives. The primary revenue source is performance-based advertising income earned from outcomes such as securities account openings and product purchases. Affiliate advertising revenue sharply decelerated in FY2025 (ended March 2025) due to the reaction following the launch of the new NISA program.

Growth Drivers

  • Expansion of UGC platform revenue through strengthening of creator economy-related businesses
  • Traffic growth through AI-driven, efficient accumulation of stock-type content
  • Recovery in advertising revenue through improvement of network advertising inventory
  • Launch of B2B services leveraging media power (development of total media solutions)
  • Substantial improvement in the break-even point through withdrawal from loss-making businesses and fixed-cost reductions

Risks

  • Risk of continued weakness in the display advertising market and declining ad unit prices
  • Risk of declining traffic due to falling livedoor Blog page views
  • Risk of volatility in affiliate advertising revenue related to the new NISA program
  • Risk of additional impairment of goodwill and customer-related assets associated with livedoor Blog (a critical accounting estimate)
  • Risk of time-limited development cost burden associated with system migration development from LY Corporation

Last updated: June 24, 2026