M-mart Inc.
4380・Growth Market・Information & Communication
Business
M-mart Inc. was established in February 2000 and operates its core B2B food ingredient e-marketplace "M-mart," targeting primarily the restaurant, hospitality, and prepared-food industries, alongside multiple specialized marketplaces including "Bnet" for kitchen equipment and tableware, "Oroshi/Sokubai Ichiba" and "Sokuhan" for surplus inventory trading, and "Raptor," a flea market for business use. As a platform intermediating between seller companies (food wholesalers, producers, etc.) and buyer companies (restaurants, etc.), the company listed on the Tokyo Stock Exchange Growth Market in 2018. As of the end of FY2026 (ending March 2026)...
Business Model
Revenue is composed of two main axes: (1) fixed monthly store listing fees from seller companies plus marketplace usage fees linked to transaction value, and (2) fully volume-based system usage fees from listing companies. Buyer companies can use the platform free of charge in principle (premium membership is paid), and by setting a low barrier to entry for participation, the company expands its buyer base and enhances the value of listing for sellers, adopting a two-sided market model. Because it is a marketplace-type business that does not bear inventory risk, the company achieves a high-profitability structure in which the operating margin on net sales reaches 46.4% in FY2026 (ending January 2026).
Company Strengths
Operating profit expanded approximately 2.3-fold from ¥270 million to ¥633 million between FY2022 (ending March 2022) and FY2026 (ending March 2026). In FY2026 (ending March 2026), operating expenses decreased 5.4% due to lower personnel and recruitment costs, achieving an operating margin of 46.4%. The platform model, which carries no inventory risk, underpins this high-profitability structure.
The number of buyer members at the end of the fiscal year ending January 2026 was 239,439 companies (up 12,099 companies, or 5.3%, from the end of the previous fiscal year). Growth has continued at a pace of approximately 1,000 companies per month, steadily expanding the platform's user base. The increase in membership directly enhances the value of listing for seller companies, strengthening network effects.
All system development is conducted in-house, eliminating dependency risk on external parties while enabling rapid feature improvements. AI (ChatGPT) was implemented on the food ingredients site in April 2023, and the Cost & Profit Forecasting AI began service in December 2025, reflecting the company's continuous, self-directed technological innovation.
ENVALITH's Perspective
Performance Trend
Operating revenue over the past five fiscal years has continued to grow steadily: ¥903 million (FY2022) → ¥986 million → ¥1,172 million → ¥1,295 million → ¥1,364 million (FY2026). In Q1 of FY2027 (ending January 2027), operating revenue was ¥376 million (up 12.3% year on year), operating profit was ¥179 million (up 29.7% year on year), and quarterly net profit was ¥121 million (up 32.2% year on year), representing a significant profit increase. As operating expenses rose only 0.1% year on year, profit margins improved substantially, achieving an operating margin of 47.6% (up 6.4 points year on year). The full-year forecast remains unchanged at operating revenue of ¥1,473 million (up 8.4% year on year) and operating profit of ¥689 million (up 9.0% year on year). As an external factor, rising prices and labor shortages in the food service industry are supporting demand expansion.
Growth Strategy
Pursuing sustained expansion of customer base and transaction volume through WS Alliance, new market development, and stock split
Concrete discussions are progressing with multiple major food manufacturers, including those in the livestock and marine products sectors. By having M-mart handle sales and collection on behalf of major manufacturers for small and medium-sized buyer companies that face difficulties obtaining credit and opening accounts, new food distribution channels will be developed. Opening is planned for July 2026, and the initiative is expected to create a new revenue source leveraging the existing customer base.
Preparations are underway to launch the "Automatic Cooking Equipment Advertising & Sales Market," an advertising and sales site for automatic cooking equipment, targeting the food service industry, which faces a worsening labor shortage. By leveraging a customer base of approximately 250,000 companies, the initiative aims to provide food service operators with access to labor-saving and efficiency-enhancing equipment, and to offer manufacturers efficient sales expansion opportunities, creating synergies with existing businesses.
The total transaction value of the "Crash Price (special sale)" event held in the first quarter reached ¥41.12 million, 2.6 times the amount achieved in the same period the previous year. Building on the high praise from both sellers and buyers, the company aims to establish regular holdings of the event, further improve convenience, and promote the creation of an attractive marketplace to expand total transaction value.
Following a resolution by the Board of Directors on March 17, 2026, a 1-for-2 stock split is planned to take effect on August 1, 2026. The total number of issued shares will double from 4,890,800 shares to 9,781,600 shares, and the total number of authorized shares will be changed to 28,000,000 shares. By lowering the investment unit, the company aims to expand its investor base, including individual investors, and improve share liquidity.
Maintaining a monthly increase of approximately 1,000 companies, the number of buyer members reached 242,337 companies (up 2,940 companies from the end of the previous fiscal year) as of the end of the first quarter. The accumulation of members is generating a positive cycle of expanding total transaction value, increasing revenue, and improving profit margins, and will also serve as a sales channel for future new business development.
Last updated: July 17, 2026

