ENVALITH
株式会社Mマート logo

M-mart Inc.

4380Growth MarketInformation & Communication

株式会社Mマート logo
M-mart Inc.4380

Business

M-mart Inc. was established in February 2000 and operates its core B2B food ingredient e-marketplace "M-mart," targeting primarily the restaurant, hospitality, and prepared-food industries, alongside multiple specialized marketplaces including "Bnet" for kitchen equipment and tableware, "Oroshi/Sokubai Ichiba" and "Sokuhan" for surplus inventory trading, and "Raptor," a flea market for business use. As a platform intermediating between seller companies (food wholesalers, producers, etc.) and buyer companies (restaurants, etc.), the company listed on the Tokyo Stock Exchange Growth Market in 2018. As of the end of FY2026 (ending March 2026)...

Business Model

Revenue is composed of two main axes: (1) fixed monthly store listing fees from seller companies plus marketplace usage fees linked to transaction value, and (2) fully volume-based system usage fees from listing companies. Buyer companies can use the platform free of charge in principle (premium membership is paid), and by setting a low barrier to entry for participation, the company expands its buyer base and enhances the value of listing for sellers, adopting a two-sided market model. Because it is a marketplace-type business that does not bear inventory risk, the company achieves a high-profitability structure in which the operating margin on net sales reaches 46.4% in FY2026 (ending January 2026).

Company Strengths

Operating profit expanded approximately 2.3-fold from ¥270 million to ¥633 million between FY2022 (ending March 2022) and FY2026 (ending March 2026). In FY2026 (ending March 2026), operating expenses decreased 5.4% due to lower personnel and recruitment costs, achieving an operating margin of 46.4%. The platform model, which carries no inventory risk, underpins this high-profitability structure.

The number of buyer members at the end of the fiscal year ending January 2026 was 239,439 companies (up 12,099 companies, or 5.3%, from the end of the previous fiscal year). Growth has continued at a pace of approximately 1,000 companies per month, steadily expanding the platform's user base. The increase in membership directly enhances the value of listing for seller companies, strengthening network effects.

All system development is conducted in-house, eliminating dependency risk on external parties while enabling rapid feature improvements. AI (ChatGPT) was implemented on the food ingredients site in April 2023, and the Cost & Profit Forecasting AI began service in December 2025, reflecting the company's continuous, self-directed technological innovation.

ENVALITH's Perspective

While operating expenses in the first quarter increased only 0.1% year-on-year, operating revenue rose sharply by 12.3%. The full-year forecast assumes an operating margin of 46.8% (¥689 million ÷ ¥1,473 million), and the first quarter's 47.6% is running ahead of the full-year pace. As long as cost control is maintained, the structure whereby increases in transaction volume lead to further margin improvement is likely to continue. On the other hand, close attention is needed regarding the potential impact on margins if costs increase as new businesses (WS Alliance and the Automatic Cooking Equipment Advertising & Sales Market) move into full-scale operation.

In terms of market environment, the food service industry is facing worsening conditions due to rising labor costs, persistently high food material prices, and labor shortages, which is heightening the need for management efficiency improvements among buyer companies. This is functioning as an external factor supporting expanding demand for the company's platform. However, there is also a risk that the pace of demand expansion could slow if the external environment improves (e.g., price stabilization or resolution of labor shortages). It is worth noting that the company is proactively responding through company-specific measures, such as launching the Automatic Cooking Equipment Advertising & Sales Market and capturing new demand through WS Alliance.

The stock split (one share into two shares), with an effective date of August 1, 2026 and already resolved by the Board of Directors, is expected to improve liquidity and expand the investor base by lowering the investment unit. First-quarter net income of ¥121 million corresponds to approximately 26.5% of the full-year forecast of ¥456 million, which represents a generally solid pace even when accounting for seasonality. However, if the July opening of WS Alliance and the launch of the Automatic Cooking Equipment Advertising & Sales Market are accompanied by increased costs, this could affect margins in the second half, and close attention should be paid to cost trends and the earnings contribution of new businesses from the second quarter onward.

Growth Strategy

Pursuing sustained expansion of customer base and transaction volume through WS Alliance, new market development, and stock split

Concrete discussions are progressing with multiple major food manufacturers, including those in the livestock and marine products sectors. By having M-mart handle sales and collection on behalf of major manufacturers for small and medium-sized buyer companies that face difficulties obtaining credit and opening accounts, new food distribution channels will be developed. Opening is planned for July 2026, and the initiative is expected to create a new revenue source leveraging the existing customer base.

Preparations are underway to launch the "Automatic Cooking Equipment Advertising & Sales Market," an advertising and sales site for automatic cooking equipment, targeting the food service industry, which faces a worsening labor shortage. By leveraging a customer base of approximately 250,000 companies, the initiative aims to provide food service operators with access to labor-saving and efficiency-enhancing equipment, and to offer manufacturers efficient sales expansion opportunities, creating synergies with existing businesses.

The total transaction value of the "Crash Price (special sale)" event held in the first quarter reached ¥41.12 million, 2.6 times the amount achieved in the same period the previous year. Building on the high praise from both sellers and buyers, the company aims to establish regular holdings of the event, further improve convenience, and promote the creation of an attractive marketplace to expand total transaction value.

Following a resolution by the Board of Directors on March 17, 2026, a 1-for-2 stock split is planned to take effect on August 1, 2026. The total number of issued shares will double from 4,890,800 shares to 9,781,600 shares, and the total number of authorized shares will be changed to 28,000,000 shares. By lowering the investment unit, the company aims to expand its investor base, including individual investors, and improve share liquidity.

Maintaining a monthly increase of approximately 1,000 companies, the number of buyer members reached 242,337 companies (up 2,940 companies from the end of the previous fiscal year) as of the end of the first quarter. The accumulation of members is generating a positive cycle of expanding total transaction value, increasing revenue, and improving profit margins, and will also serve as a sales channel for future new business development.

Last updated: July 17, 2026