CREEMA LTD.
4017・Growth Market・Information & Communication
Creator Empowerment Business (single segment)
A creator support business centered on Japan's largest handmade marketplace, Creema
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (Q1 FY2027, cumulative) | ¥617 million | ¥615 million (Q1 FY2026) | — |
| Operating profit (Q1 FY2027, cumulative) | ¥10 million | ¥23 million (Q1 FY2026) | ↓ |
| Operating margin (Q1 FY2027, cumulative) | 1.6% | 3.8% (Q1 FY2026) | ↓ |
| Ordinary profit (Q1 FY2027, cumulative) | ¥10 million | ¥24 million (Q1 FY2026) | ↓ |
| Quarterly net profit attributable to owners of parent (Q1 FY2027, cumulative) | ¥15 million | ¥10 million (Q1 FY2026) | ↑ |
| Marketplace gross merchandise value (Q1 FY2027) | ¥3.80 billion (97.2% year-on-year) | Year-on-year comparison basis | ↓ |
| Number of creators (end of Q1 FY2027) | approx. 320,000 | approx. 310,000 (end of FY2026) | ↑ |
| Number of registered works (end of Q1 FY2027) | approx. 21.90 million | approx. 21.49 million (end of FY2026) | ↑ |
| Cumulative smartphone app downloads (end of Q1 FY2027) | approx. 16.31 million | - | ↑ |
| Total assets (end of Q1 FY2027) | ¥3,628 million | ¥3,679 million (end of FY2026) | ↓ |
| Net assets (end of Q1 FY2027) | ¥1,147 million | ¥1,132 million (end of FY2026) | ↑ |
| Equity ratio (end of Q1 FY2027) | 31.6% | 30.8% (end of FY2026) | ↑ |
| Full-year net sales forecast (FY2027, ending March 2027) | ¥2,780 million (up 9.7% year-on-year) | ¥2,535 million (FY2026 actual) | ↑ |
| Full-year operating profit forecast (FY2027, ending March 2027) | ¥6 million (down 85.6% year-on-year) | ¥42 million (FY2026 actual) | ↓ |
Business Details
Under the corporate philosophy of "Let's build a round, big era," the company operates the CtoC handmade marketplace Creema (Japan and Chinese-speaking regions) as its core, alongside the online shop creation service InFRAME, platform services for corporations and local governments, the large-scale craft event HandMade In Japan Fes', the crowdfunding service Creema SPRINGS, and the lesson video platform FANTIST. With approximately 320,000 creators and approximately 21.90 million registered works, the company aims to establish the "Creema Economic Zone."
Recent Overview
Net sales rose slightly, but operating profit fell 57% year-on-year due to declining inflow and rising costs
Net sales for Q1 FY2027 (ending March 2027) (March-May 2026) came in at ¥617 million (up 0.4% year-on-year), a slight increase. The Marketplace Service saw sales rise to ¥432 million (up 111.1% year-on-year) thanks to take-rate improvements, but GMV fell below the prior year to ¥3.80 billion (97.2% year-on-year) due to a decline in inflow via some email channels. The Platform Service declined to ¥135 million (73.2% year-on-year), affected by the decrease in inflow. The new service group grew steadily to ¥50 million (122.1% year-on-year). Continued investment in growth measures increased selling, general and administrative expenses, causing operating profit to decline sharply to ¥10 million (42.9% year-on-year). On the other hand, due to the effect of income tax adjustments, quarterly net profit exceeded the prior year at ¥15 million (147.9% year-on-year). Separately, a reduction in capital reserves (¥541 million) and an appropriation of surplus (transfer of ¥1,387 million to retained earnings) aimed at covering accumulated deficits in retained earnings are scheduled to take effect on July 31, 2026. There has been no change to the full-year earnings forecast.
Key Products
Growth Drivers
- Continued take-rate improvement measures (Marketplace Service sales increased 111.1% year-on-year even amid declining GMV)
- Continued growth of the new service group (Creema SPRINGS and FANTIST), up 122.1% year-on-year
- Steady progress on various large-scale initiatives being focused on this fiscal year, moving toward phased launches during the period
- Improved transaction safety and convenience through promotion of "Creema Anshin Tokumei-bin," search and recommendation improvements, and in-app navigation enhancements
- Expansion of take rate through promotion and functional improvements of the subscription service "Creator Push"
- Expansion of FANTIST's official course offerings (health, lifestyle, skills for small business operators, etc.) and exploration of growth drivers for the next fiscal year onward
- Expansion into regional assets and traditional crafts through new initiatives such as "Minna no Takaramono"
- Capturing seasonal demand through the Q2 holding of HandMade In Japan Fes'
Risks
- Ongoing impact on marketplace GMV from declining inflow, including via email channels
- Deteriorating advertising efficiency due to rising web advertising costs (a structural issue across the entire market)
- Risk of SEO ranking decline due to search engine core updates
- User attrition due to security incidents such as phishing scams and spoofed emails
- Impact of regulatory compliance requirements such as 3-D Secure 2.0 on user behavior and GMV
- Profit pressure from upfront growth investment (full-year operating profit forecast for FY2027, ending March 2027, is a low ¥6 million)
- Structural dependency risk whereby Platform Service is affected in line with trends in marketplace inflow
Last updated: May 22, 2026