PR TIMES,Inc.
3922・Prime Market・Information & Communication
Business
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Business Model
The main revenue source is usage fees for "PR TIMES," comprising a two-tier structure of pay-per-use pricing (¥30,000 per release) and fixed-rate plans (¥70,000–80,000 per month). It has a highly recurring, stock-type structure in which growth in the number of client companies and press releases directly drives revenue. Redistribution to partner media (261 outlets) enhances the reach value of press releases, forming a virtuous cycle that promotes new customer acquisition and continued use by existing customers. Ancillary revenue also accumulates from the PR Partner Service, clipping services, SaaS offerings (Jooto, Tayori), advertising income, and other sources.
Company Strengths
Achieved 18 consecutive periods of revenue growth from founding through FY2025 (ending February 2025). Revenue expanded roughly 1.6x over four years, from ¥4,855 million in FY2022 (ending February 2022) to ¥8,003 million in FY2025 (ending February 2025). The number of client companies also roughly doubled, from 50,633 at the end of FY2021 (ending February 2021) to 108,605 at the end of FY2025 (ending February 2025), providing numerical support for the sustainability of the platform's growth.
As of the end of FY2025 (ending February 2025), 61.5% of domestic listed companies used "PR TIMES." The extensive media network—comprising 10,892 distribution media outlets, 27,521 media users, and 261 partner media outlets—enhances the value of information reach for client companies and functions as a barrier to entry for new entrants.
As of the end of FY2025 (ending February 2025), against total assets of ¥8,241 million, net assets stood at ¥6,904 million (equity ratio of approximately 83.8%), with cash and deposits of ¥5,605 million. The company has zero interest-bearing debt, and its overdraft facility (with a maximum limit of ¥600 million) remains unused. It maintains financial soundness that allows growth investments to be funded solely through internal funds.
ENVALITH's Perspective
Performance Trend
Revenue expanded roughly twofold over five years, from ¥4,855 million in FY2022 to ¥9,546 million in FY2026, and the revenue growth trend continued into the first quarter of FY2027 (ending February 2027) with sales of ¥2,527 million (up 9.7% year on year). On the profit side, however, a reaction has begun to emerge following the sharp expansion in FY2026, when operating profit surged to ¥3,623 million (up 93.0% year on year) due to curbed advertising expenses; first-quarter operating profit slightly decreased to ¥880 million (down 0.4% year on year). The full-year forecast also points to a decline, with operating profit projected at ¥3,250 million (down 10.3% year on year). EBITDA increased to ¥994 million (up 4.7% year on year), and increased depreciation expenses (up from ¥38 million to ¥84 million year on year) are also weighing on operating profit. The financial position remains sound, with total assets of ¥11,000 million and an equity ratio of 85.4%.
Growth Strategy
Pursuing 'Milestone 2030' along three axes: deepening domestic penetration of PR TIMES, expanding SaaS, and overseas expansion
As of the end of May 2026, the number of companies using the service reached 129,233 (up 14.6% year on year), achieving a penetration rate of 65.8% among domestically listed companies. The monthly number of press releases hit a record high of 46,645 in October 2025. The company will continue to appeal to untapped small and medium-sized enterprises and startups while deepening usage among listed companies, aiming to expand the scale of the platform.
Tayori continued to expand favorably, with 1,618 paid accounts (up 10.4% year on year) and an average unit price of ¥10,169 (up 20.1% year on year). Jooto saw a temporary decline in the number of users and unit price due to the transition period associated with the launch of a new plan in July 2026, but the company aims for recovery after the transition to the new plan is completed. The company seeks to reduce its dependence on the Press Release Distribution Business by expanding SaaS revenue.
Sales of "PR TIMES" and PR TIMES-related Services grew steadily to ¥2,162 million in the first quarter (up 10.9% year on year). The company will expand related services accompanying press release distribution, such as video and image distribution and the story feature, to raise the usage fee per company and improve ARPU.
The medium-term management target "Milestone 2030" includes overseas expansion into Europe and the United States, but no concrete progress had been disclosed as of the first quarter of FY2027 (ending February 2027). The company is at the stage of preparing for overseas expansion while prioritizing the strengthening of its domestic business foundation.
Capital surplus decreased by ¥173 million in the first quarter due to the additional acquisition of shares in the subsidiary, suggesting that efforts toward making NAVICUS a wholly owned subsidiary are underway. The company aims to accelerate decision-making and maximize group synergies (SNS marketing × PR).
Last updated: July 17, 2026