YRGLM Inc.

Business Details

A business that comprehensively measures and analyzes consumer behavior on the internet and provides cloud services that leverage this data for marketing activities. Centered on the flagship advertising effectiveness measurement platform "AD EBiS," the segment offers peripheral SaaS services such as campaign management and automated report generation. It has a stable revenue base owing to its subscription-based business model. Affiliated companies include YRGLM VIETNAM Co., Ltd., Spoon Co., Ltd., Topica Inc., and Far End Technology Co., Ltd.

Recent Overview

AD EBiS remained solid, driving increased revenue and profit; began offering AI agent beta version

In the interim period of FY2026 (ending September 2026) (October 2025 to March 2026), revenue growth in the flagship service "AD EBiS" and other factors drove revenue of ¥1,505 million (up 3.2% year on year) and segment profit of ¥163 million (up 21.2% year on year), achieving increases in both revenue and profit. The company also began offering a beta version of "AD EBiS Campaign Manager" equipped with two AI agents, an "issue discovery agent" and an "initiative planning agent," and is advancing R&D toward realizing a next-generation marketing platform. Following the decision to discontinue the AdHoop business, the company recorded an impairment loss of ¥12,788 thousand on software related to that function. For the full year, the company has stated that it expects to slightly exceed its full-year plan due to the steady performance of "AD EBiS" and other factors.

Key Products

Growth Drivers

• Continued revenue growth of the flagship service "AD EBiS" (drove the 3.2% increase in interim revenue)
• Strengthened product competitiveness through the launch of a beta version of "AD EBiS Campaign Manager" equipped with AI agents (issue discovery and initiative planning)
• Promotion of R&D toward realizing a "next-generation marketing platform" where AI and humans collaborate (planned expansion to full release of factor analysis, reporting, and effectiveness verification agents)
• Strengthened cross-selling in the advertising effectiveness measurement domain (VISION2027: targeting a new record in cumulative contract count by FY2027, ending September 2027)
• Continued growth of the domestic internet advertising market (110.8% year on year in 2025, expanding to 50.2% of total advertising expenditure)

Risks

• Risk of obsolescence and business withdrawal for existing services, as seen in the impairment loss recorded due to the discontinuation of the AdHoop business (¥12,788 thousand recorded in the current interim period)
• Track record of recording extraordinary loss related to goodwill for Topica Inc. (¥98,808 thousand recorded as extraordinary loss in FY2025, ended September 2025)
• Risk of changes in the competitive landscape and obsolescence of existing services amid the evolution of generative AI and technology
• Difficulty securing and developing highly skilled talent (competition for specialized talent amid a declining working-age population)
• Risk of increased costs to respond to tightening data privacy regulations
• Risk of delays in progress on cross-sell strengthening initiatives (uncertainty in accumulating contract counts toward achieving VISION2027 targets)