ENVALITH
プリモグローバルホールディングス株式会社 logo

Primo Global Holdings Co., Ltd.

367A・Standard Market・Retail Trade

プリモグローバルホールディングス株式会社 logo
Primo Global Holdings Co., Ltd.367A

Domestic Business

Domestic bridal jewelry specialty store business. Core segment accounting for approximately 63.5% of Group revenue.

PeriodCurrentPreviousChange
Revenue (Domestic Business)¥14,780 million (cumulative Q3 FY2026, ending March 2026)¥12,874 million (cumulative Q3 FY2025, ending March 2025)↑
Segment profit (operating profit)¥2,118 million (cumulative Q3 FY2026, ending March 2026)¥1,914 million (cumulative Q3 FY2025, ending March 2025)↑
Revenue year-on-year change+14.8%—↑
Segment profit year-on-year change+10.6%—↑
Depreciation and amortization (domestic)¥791 million (cumulative Q3 FY2026, ending March 2026)¥785 million (cumulative Q3 FY2025, ending March 2025)—
Domestic Business share of Group revenueApprox. 63.5%Approx. 62.8% (cumulative Q3 FY2025, ending March 2025)—

Business Details

The domestic bridal jewelry business operated by Primo Japan Co., Ltd. Operates two brands, I-PRIMO and LAZARE DIAMOND, selling engagement and wedding rings mainly through a select-order sales format. Its strengths lie in strong customer service capability developed through a proprietary talent development program and differentiation through value-added products. While working on phased price revisions and cost improvements, both average customer spending and customer count have trended steadily.

Recent Overview

Driven by LAZARE DIAMOND's acquisition of procurement rights and record-high sales across all stores, revenue and profit growth continued.

In the cumulative third quarter of FY2026 (ending March 2026) (September 2025 to May 2026), the Domestic Business posted revenue of ¥14,780 million (up 14.8% year on year) and segment profit of ¥2,118 million (up 10.6% year on year), achieving both revenue and profit growth. Higher average customer spending from price revisions and steady customer count trends contributed. In April, the company acquired diamond procurement rights from Lazare Kaplan International, strengthening vertical integration. LAZARE DIAMOND achieved record-high sales across all stores. On the other hand, the surge in precious metal prices has outpaced the effects of pricing measures, becoming a factor lowering gross profit margin, with improvement expected from the fourth quarter onward.

Key Products

product
I-PRIMO

Sold through a "select order" format that reflects customer preferences from over 200 designs. Offers value-added products such as "PRIMO QUALITY DIAMOND," which applies proprietary quality standards supervised from the production process, products adopting the proprietary "Fit Feel Method," and products using the new material "Pale Brown Gold." In May 2026, new marriage rings "GCT" and "TRANSIT" were launched at boutiques nationwide.

product
LAZARE DIAMOND

In April 2026, acquired procurement rights for diamonds used in products from Lazare Kaplan International, building a structure to accelerate decision-making across the entire process from procurement to sales and improve profitability through gross profit improvement. In April, the "LAZARE DIAMOND Boutique Quartz Shinsaibashi Store" was relocated and reopened following renovation. Also focused on enhancing brand awareness through the "DIAMOND CAFE" pop-up event held in Omotesando.

product
Anniversary Jewelry

Aiming to be loved by customers over the long term as a brand for "purchases that become lifelong commemorations," the company is expanding its Anniversary Jewelry offerings beyond engagement and wedding rings. Aims to stabilize the revenue base by building long-term relationships with existing customers.

service
Primo College (Talent Development Program)

A proprietary development program aimed at creating store environments that express the brand's worldview and providing high-quality customer service based on talent education. Responsible for maintaining and enhancing customer service capability, which is the source of competitive advantage. Continues efforts to enhance the quality of the brand experience for visiting customers, combined with careful scrutiny of advertising media and messaging.

Growth Drivers

  • Increase in average customer spending through phased product price revisions (in response to soaring prices of precious metals such as platinum)
  • Strengthened vertical integration and improved gross profit margin through LAZARE DIAMOND's acquisition of diamond procurement rights
  • Strong sales trends for both brands, including LAZARE DIAMOND achieving record-high sales across all stores
  • Differentiation through value-added products such as PRIMO QUALITY DIAMOND and Pale Brown Gold
  • Strengthened customer draw through relocation and renovation to leading commercial facilities (e.g., relocation and renewal of the Shinsaibashi store)
  • Initiatives to enhance brand awareness and value, such as the "DIAMOND CAFE" pop-up event
  • Building long-term relationships with existing customers through expansion of Anniversary Jewelry
  • Differentiation of brand experience through high-quality customer service based on talent education

Risks

  • Risk of market contraction due to the ongoing decline in the number of marriages in Japan caused by the declining birthrate
  • Risk that soaring raw material prices such as diamonds, gold, and platinum will squeeze gross profit margin (profit margin decline in phases where price revisions lag behind price increases)
  • Risk of intensifying competition as jewelry brand companies strengthen their bridal offerings
  • Risk of rising costs to secure and develop talent (since customer service capability is the source of competitive advantage, rising labor costs could pressure profitability)
  • Risk of delayed response to technological innovation in the digital marketing field
  • Risk of demand fluctuation due to the impact of price trends, the situation in the Middle East, and other factors on personal consumption

Last updated: November 26, 2025