Aucfan Co.,Ltd.
3674・Growth Market・Information & Communication
Solutions Business
High-margin core segment supporting Appreciators' e-commerce and side-business activities through AI and data utilization
| Period | Current | Previous | Change |
|---|---|---|---|
| Sales (H1 FY2026 (ending September 2026), cumulative) | ¥1,474 million | ¥1,377 million (H1 FY2025, ending September 2025) | ↑ |
| Operating income (H1 FY2026 (ending September 2026), cumulative) | ¥333 million | ¥336 million (H1 FY2025, ending September 2025) | ↓ |
| Operating margin (H1 FY2026 (ending September 2026), cumulative) | 22.6% | 23.5% (H1 FY2025, ending September 2025) | ↓ |
| Sales (full year FY2025, ended September 2025) | ¥2,893 million | — | — |
| Operating income (full year FY2025, ended September 2025) | ¥619 million | — | — |
Business Details
Leveraging the Company's proprietary market price data on secondhand goods distribution and AI technology, this segment provides solution services to support Small B businesses, sole proprietors, influencers, and other Appreciators engaged in e-commerce and side businesses. The core service is 'aucfan.com', an auction price search platform, with paid subscription revenue and online advertising revenue as the main revenue sources. The segment also offers marketing support for e-commerce operators, unified online shop management, RPA tools, and side-business support services, serving as the core segment underpinning the Group's overall earnings.
Recent Overview
Sales increased on strong advertising operations, but operating income declined slightly due to a reactionary decrease in subscription revenue
In the first half of FY2026 (ending September 2026) (October 2025 to March 2026), the Solutions Business posted sales of ¥1,474 million (up 3.0% year on year) and operating income of ¥333 million (down 0.8% year on year). While aucfan marketing's advertising operation service sales performed well, aucfan.com's subscription revenue declined year on year due to the reaction following the price revision implemented in FY2024 (ended September 2024). The segment maintained a high operating margin (22.6%) and continues to serve as the Group's earnings foundation.
Key Products
Growth Drivers
- Continued sales expansion of aucfan marketing (advertising operation services)
- Effect of increased per-paid-member subscription unit price from the aucfan.com price revision (implemented July 2024), once the reactionary decline has run its course
- Service differentiation leveraging the Company's distribution market price data assets
- Increased demand from the Appreciator base against the backdrop of continued e-commerce market expansion
- Improved earnings structure and reduced fixed costs following withdrawal from the Amacode business
Risks
- Decline in subscription revenue due to the reaction following the aucfan.com price revision (materialized in H1 FY2026, ending September 2026)
- Continuing downward trend in the number of paid members (40,430 as of end-September 2023 → 31,328 as of end-September 2025)
- Risk of member attrition and rising cancellation rates due to the emergence of competing services
- Impact on aucfan marketing sales from fluctuations in the advertising market
- System failure and security risks related to data acquisition and management
Last updated: December 26, 2025