AXEL MARK INC.
3624・Growth Market・Information & Communication
Advertising Business
Existing revenue-base segment handling internet advertising networks and contract system development
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (Cumulative H1 FY2026 (ending March 2026)) | ¥265 million | ¥379 million (Cumulative H1 FY2025 (ending March 2025)) | ↓ |
| Segment Loss (Cumulative H1 FY2026 (ending March 2026)) | -¥28 million | -¥93 million (Cumulative H1 FY2025 (ending March 2025)) | ↑ |
| Revenue (Full Year FY2025 (ended March 2025)) | ¥637 million | — | — |
| Segment Loss (Full Year FY2025 (ended March 2025)) | -¥126 million | — | — |
Business Details
The Advertising Business, operated by AccelMark Inc., provides an Ad Network Service that networks multiple internet advertising media and sells advertising space to advertisers, a Trading Desk that utilizes other companies' services, and Contract System Development & Operation/Maintenance for other companies. Its main customers are in the domestic e-book and gaming-related industries. Following the transfer of all shares of Spiral Sense Inc. on March 31, 2026, which removed it from the scope of consolidation, the strategy of unifying in-house development functions has been forced to change.
Recent Overview
Revenue declined 30.1% year-on-year, but the loss narrowed significantly. Spiral Sense Inc. was sold and removed from consolidation.
In H1 FY2026 (ending March 2026) (October 2025-March 2026), Advertising Business revenue was ¥265 million (down 30.1% year-on-year). Meanwhile, the segment loss narrowed significantly to ¥28 million from ¥93 million in the same period a year earlier. Recovery in advertising demand from the main customer base of the domestic e-book and gaming-related industries has still not been observed. On March 31, 2026, all shares of Spiral Sense Inc. were transferred, removing it from consolidation. As a result, goodwill for the Advertising Business decreased by ¥20 million. The company is promoting efficiency in personnel and operational resources along with a fundamental review of the revenue structure.
Key Products
Growth Drivers
- Expansion into a comprehensive marketing support business through collaboration with the Trading Card Business and Healthcare (Beauty & Wellness) Business
- Improved profitability through reallocation of existing resources and optimization of operating costs (the loss narrowed significantly year-on-year)
- Acceleration of the business structure transformation from the conventional digital-advertising-centered model toward a high-margin business model
- Early improvement of the revenue structure through selection and concentration of businesses (sale of Spiral Sense)
Risks
- Continued weak advertising demand in the domestic e-book and gaming-related industries, the main customer base
- Difficulty securing stable earnings due to highly volatile demand by advertiser industry
- Change in the premise for synergy creation as the strategy of unifying in-house development functions was altered by the sale of Spiral Sense Inc.
- Risk that the business structure transformation is still underway and will take time to show results
- Material doubt about the going concern assumption (consecutive losses recorded on a group-wide basis)
Last updated: December 23, 2025