YAMAKI CO.,LTD.
3598・Standard Market・Textiles & Apparels
Domestic Sales
The core segment for domestic shirt sales. The flagship business accounting for approximately 85% of revenue.
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment sales (external customers plus internal, total) | ¥8,403 million | ¥9,140 million | ↓ |
| Sales to external customers | ¥8,380 million | ¥9,113 million | ↓ |
| Segment profit/loss | ¥(109) million (loss) | ¥154 million (profit) | ↓ |
| Segment assets | ¥9,048 million | ¥8,762 million | ↑ |
| Depreciation | ¥67 million | ¥77 million | ↓ |
| Number of SHIRT HOUSE stores (period-end) | 124 stores | 120 stores | ↑ |
| Number of Yamaki Online Shop members (period-end) | 46,333 | 40,122 | ↑ |
Business Details
Centered on the wholesale and retail business of dress shirts, casual wear, and ladies' shirts in Japan, this segment also encompasses the logistics business and real estate leasing business. Operations span multiple channels including department stores, mass retailers, menswear specialty stores, and web shops, driven by two pillars: an original brand strategy centered on the "CHOYA" brand, and BtoC strengthening through "SHIRT HOUSE," a mass retailer concession store format. In FY2026 (ending March 2026), sales to external customers were ¥8,380 million, accounting for 84.6% of total group sales.
Recent Overview
Sales and gross profit declined year-on-year across all channels, and the segment fell into a loss.
In the Domestic Sales segment for FY2026 (ending March 2026), affected by growing thrift-consciousness, the casualization of office fashion, and the impact of department store client closures and inventory adjustments, sales to external customers were ¥8,380 million (down 8.0% year-on-year), and segment profit/loss fell into a loss of ¥(109) million, a reversal from the prior period's profit of ¥154 million. Only the uniform-related business (tricot-material uniforms, school shirts) achieved growth over the prior-year period. The number of SHIRT HOUSE stores reached 124 at period-end (+4 stores vs. prior period-end), and online shop membership expanded to 46,333, but this was not enough to achieve a sales recovery.
Key Products
Growth Drivers
- Sales growth through the expansion of office casual items (setup suits, cut-and-sew items, etc.) at the mass retailer format "SHIRT HOUSE" and strengthened coordinate-proposal-style sales
- Strengthening of the BtoC revenue base through expanded membership (46,333) of the company's EC site "Yamaki Online Shop"
- Expansion of the made-to-order shirt share (82%, +3pt vs. prior period-end) through the promotion of CHOYA brand consolidation and shop conversion in the department store channel
- Sales expansion through the expanded new product lineup in uniform-related items (tricot-material uniforms, school shirts, school polo shirts, etc.)
- Maintenance and improvement of gross margin through condition revisions and retail price optimization accompanying the shift to consignment-sale transaction formats
Risks
- Continued decline in dress shirt demand due to growing thrift-consciousness and selective consumption behavior among consumers
- Structural contraction of ready-made dress shirt demand due to the casualization of office fashion (the ready-made dress shirt share in the department store channel has declined to 74%)
- Pressure on gross profit from rising product costs (increased procurement costs) due to the continued weakening of the yen
- Risk of sales decline due to inventory adjustments accompanying department store client closures and weak store performance
- Decline in personal consumption and overall weakness in apparel demand due to continued price increases
- Risk of demand decline in online sales due to unstable weather and changes in market conditions
Last updated: June 24, 2026

