ENVALITH
山喜株式会社 logo

YAMAKI CO.,LTD.

3598Standard MarketTextiles & Apparels

山喜株式会社 logo
YAMAKI CO.,LTD.3598

Domestic Sales

The core segment for domestic shirt sales. The flagship business accounting for approximately 85% of revenue.

PeriodCurrentPreviousChange
Segment sales (external customers plus internal, total)¥8,403 million¥9,140 million
Sales to external customers¥8,380 million¥9,113 million
Segment profit/loss¥(109) million (loss)¥154 million (profit)
Segment assets¥9,048 million¥8,762 million
Depreciation¥67 million¥77 million
Number of SHIRT HOUSE stores (period-end)124 stores120 stores
Number of Yamaki Online Shop members (period-end)46,33340,122

Business Details

Centered on the wholesale and retail business of dress shirts, casual wear, and ladies' shirts in Japan, this segment also encompasses the logistics business and real estate leasing business. Operations span multiple channels including department stores, mass retailers, menswear specialty stores, and web shops, driven by two pillars: an original brand strategy centered on the "CHOYA" brand, and BtoC strengthening through "SHIRT HOUSE," a mass retailer concession store format. In FY2026 (ending March 2026), sales to external customers were ¥8,380 million, accounting for 84.6% of total group sales.

Recent Overview

Sales and gross profit declined year-on-year across all channels, and the segment fell into a loss.

In the Domestic Sales segment for FY2026 (ending March 2026), affected by growing thrift-consciousness, the casualization of office fashion, and the impact of department store client closures and inventory adjustments, sales to external customers were ¥8,380 million (down 8.0% year-on-year), and segment profit/loss fell into a loss of ¥(109) million, a reversal from the prior period's profit of ¥154 million. Only the uniform-related business (tricot-material uniforms, school shirts) achieved growth over the prior-year period. The number of SHIRT HOUSE stores reached 124 at period-end (+4 stores vs. prior period-end), and online shop membership expanded to 46,333, but this was not enough to achieve a sales recovery.

Key Products

product
CHOYA Brand (Ready-made Dress Shirts / Made-to-order Shirts)

Multiple lines are offered, including CHOYA1886, CHOYA NEXT, CHOYA SHIRT MAKERS, and CHOYA CLASSIC. Casual items have been expanded in response to the trend toward office casual wear. For made-to-order shirts, licensed brands have been narrowed down and consolidated under the CHOYA brand. The made-to-order shirt share in the department store channel is 82% (+3pt vs. prior period-end).

platform
SHIRT HOUSE (Mass Retailer Concession Stores)

As of the end of FY2026 (ending March 2026), 124 stores were in operation (+4 stores vs. prior period-end). Efforts include optimizing retail pricing, strengthening coordinate-proposal-style sales, and conducting skill-improvement training for store sales staff. Against a backdrop of office casual demand, the lineup of inner items such as setup suits and cut-and-sew items has been expanded.

platform
Yamaki Online Shop (Company EC Site)

As of the end of FY2026 (ending March 2026), membership reached 46,333 (up from 40,122 at the prior period-end). Although sales and gross profit fell below the prior-year period due to unstable weather and the casualization of office wear, the customer base has steadily expanded. Efforts to expand sales include leveraging SNS and various advertising, and enhancing on-site content.

service
CHOYA SHIRT SHOP / STYLE WORKS (Department Store Directly-operated / Jointly-operated Stores)

A total of 10 stores are operated, comprising STYLE WORKS (directly-operated) and Yamaki-managed shops. In the department store channel, the ready-made dress shirt share is 74% (-2pt vs. prior period-end), and the made-to-order shirt share is 82% (+3pt vs. prior period-end). The custom-order provision system serves as a differentiating factor, driving expansion of the made-to-order shirt share.

Growth Drivers

  • Sales growth through the expansion of office casual items (setup suits, cut-and-sew items, etc.) at the mass retailer format "SHIRT HOUSE" and strengthened coordinate-proposal-style sales
  • Strengthening of the BtoC revenue base through expanded membership (46,333) of the company's EC site "Yamaki Online Shop"
  • Expansion of the made-to-order shirt share (82%, +3pt vs. prior period-end) through the promotion of CHOYA brand consolidation and shop conversion in the department store channel
  • Sales expansion through the expanded new product lineup in uniform-related items (tricot-material uniforms, school shirts, school polo shirts, etc.)
  • Maintenance and improvement of gross margin through condition revisions and retail price optimization accompanying the shift to consignment-sale transaction formats

Risks

  • Continued decline in dress shirt demand due to growing thrift-consciousness and selective consumption behavior among consumers
  • Structural contraction of ready-made dress shirt demand due to the casualization of office fashion (the ready-made dress shirt share in the department store channel has declined to 74%)
  • Pressure on gross profit from rising product costs (increased procurement costs) due to the continued weakening of the yen
  • Risk of sales decline due to inventory adjustments accompanying department store client closures and weak store performance
  • Decline in personal consumption and overall weakness in apparel demand due to continued price increases
  • Risk of demand decline in online sales due to unstable weather and changes in market conditions

Last updated: June 24, 2026