Startia Holdings, Inc.

Business Details

Led primarily by Cloud CIRCUS Inc. and Startia Technos Inc. (formerly Startia Raise). In addition to the integrated SaaS tool suite "Cloud CIRCUS," which addresses five key challenges for SMEs—"information dissemination," "customer acquisition," "improving customer experience value," "lead nurturing and conversion," and "churn prevention and repeat business increase"—the segment provides the business automation tool (RPA) "RoboTANGO" and the iPaaS "JENKA." Built on a subscription model generating recurring revenue, the segment supports SMEs' DX initiatives by establishing an inside sales BPO and customer success framework. From the current fiscal year, the segment was renamed and reorganized from Digital Marketing Business to DX Solutions Business.

Recent Overview

Net sales grew 9.7% and operating profit grew 44.5% YoY on stronger cross-selling, BPaaS framework development, and capture of AIO demand

In FY2026 (ending March 2026), the company restructured the division of roles between customer success and inside sales according to customer needs and consideration phase, and the successful establishment of the inside sales BPO led to an improved order rate. The number of attendees at AIO (AI search optimization)-related seminars reached five times the previous level, accurately capturing SMEs' growing demand for AI utilization, which contributed to orders for web production, consulting, Fullstar, and IZANAI. In addition, the former Startia Raise's RPA and iPaaS businesses were integrated into the DX Solutions Business, expanding cross-selling opportunities with Cloud CIRCUS. Net sales reached ¥4,877 million (up 9.7% YoY) and operating profit reached ¥945 million (up 44.5% YoY), achieving substantial profit improvement and setting a new record high.

Key Products

Growth Drivers

• Accelerated capture of SMEs' AI utilization needs, with AIO (AI search optimization)-related seminar attendance reaching five times the previous level
• Improved order rate through optimized role division between customer success and inside sales, leading to establishment of inside sales BPO
• Expanded cross-selling opportunities with Cloud CIRCUS through integration of the former Startia Raise's (now Startia Technos) RPA and iPaaS businesses
• Continuous buildup of MRR (monthly recurring revenue) through the subscription model of the integrated SaaS "Cloud CIRCUS"
• Churn prevention and maximization of customer LTV through evolution toward the BPaaS (Business Process as a Service) model
• Non-continuous expansion of value provided through collaboration and integration with companies in adjacent fields via M&A and business alliances (next-period policy)
• Expansion of DX solutions sales channels through cross-selling leveraging the customer base of the IT Infrastructure Business

Risks

• Risk of suppressed IT investment among SMEs due to economic downturn and weak personal consumption
• Risk of rising customer acquisition costs and higher churn rates due to intensifying competition in the SaaS market
• Risk of declining product competitiveness due to delayed response to technological changes such as AI and AIO
• Uncertainty regarding organizational integration and synergy realization associated with the segment reorganization (renaming and integration into the DX Solutions Business)
• Risk of rising outsourcing costs and quality control challenges in a development structure dependent on external contractors
• Risk of increased fixed costs from expanding human resources for the BPaaS transition, impacting profitability
• Risk of increased fixed costs from expanding the customer success framework, and profit deterioration risk if churn rates rise