Booking Resort Co., Ltd.
324A・Growth Market・Services
Booking Resort Co., Ltd.
324A・Growth Market・Services
Business
Booking Resort Co., Ltd. operates under the philosophy of "updating the accommodation industry," pursuing two business lines: a customer acquisition support business that operates "Resort Glamping.com," a booking platform specializing in glamping and resort facilities, along with "Inuyado," a platform specializing in pet tourism; and a directly managed accommodation business in which the company plans and operates its own lodging facilities. Its primary customers are small-scale lodging facilities with roughly 6 to 7 rooms, and as of the end of April 2025, the platform listed 364 facilities comprising 2,478 rooms. The company listed on the Growth Market of the Tokyo Stock Exchange in February 2025. Site user numbers reached 43,949 thousand for the full fiscal year ended April 2025, with membership exceeding 60,000.
Business Model
In the Customer Acquisition Support business, a success-fee model is adopted whereby fees are incurred only when a reservation is finalized, minimizing the initial cost burden on client facilities while aligning their interests with the company's. Under Full Support, the company advances the costs of advertising and site production, recovering them after revenue is generated. The Directly Operated Lodging Business functions simultaneously as a revenue source and a proving ground for operational know-how, with the insights gained fed back into the enhancement of the Customer Acquisition Support Services. For FY2025 (ending April 2025), sales were ¥1,130 million for the Customer Acquisition Support business and ¥326 million for the Directly Operated Lodging Business.
Company Strengths
The company operates "Resort Glamping.com" (Risoto Guranpingu Dotto Komu), specializing in glamping resorts, and "Inuyado," specializing in pet tourism. In FY2025 (ended April 2025), cumulative annual site users exceeded 43,949 thousand. Membership surpassed 60,000, achieving high-precision matching with travelers who have specific needs.
Operating margin for FY2025 (ended April 2025) was 35.4% (operating profit of ¥515 million on net sales of ¥1,456 million). The success-fee-based pricing model has kept fixed costs in check while achieving net sales growth of 37.5% year on year. Gross profit margin remained at a high level of 69.5%.
The company directly operates "Dog Villa Chiba Minamiboso," "RIVERSIDE CAMP FIELD CHICHIBU," and "Chichibu Bettei Komura," accumulating on-site facility operation know-how and traveler data. This is leveraged to improve the precision of consulting in the customer acquisition support business, forming a unique structure rarely seen among peers.
ENVALITH's Perspective
Performance Trend
For FY2026 (ending April 2026), net sales reached ¥1,719 million (up 18.1% year on year), achieving double-digit sales growth for the second consecutive period. Both the customer acquisition support business (¥1,289 million) and the directly operated lodging business (¥430 million) expanded. On the other hand, operating profit turned to a slight decline at ¥509 million (down 1.1% year on year), with the operating margin falling from 35.4% to 29.6%. The main cause was SG&A expenses swelling to ¥698 million (up 40.5% year on year) due to upfront investments in personnel expansion, marketing, and an OTA proof-of-concept for inbound demand. Given the weak external environment, with domestic total overnight guest numbers down 2.5% year on year, the sales growth achieved is commendable, but the forecast for FY2027 (ending April 2027) also points to net sales of ¥2,200 million (up 28.0%) and operating profit of ¥508 million (down 0.1%), suggesting flat profit is expected to continue amid ongoing investment.
Growth Strategy
Evolving into a comprehensive support company for the lodging industry through three pillars: customer acquisition expansion, inbound tourism response, and facility revitalization
Strengthening new customer acquisition to further expand the number of listed rooms. As of the end of April 2026, 3,229 rooms had been achieved (up 30.3% year on year), and the scope for further monetization continues to expand. Marketing investments, including exhibition participation, are also being carried out.
Advancing the construction of a reservation platform for inbound travelers to Japan, while strengthening collaboration with overseas travel agencies. Know-how gained through the OTA utilization pilot at "Kofu no Yado Asafuji" will be deployed horizontally across client facilities nationwide, accelerating the capture of inbound demand.
Acquired and opened in December 2025 through a business transfer. It functions as a base for accumulating inbound customer acquisition and operational know-how, creating synergies with the Customer Acquisition Support Business. Revenue of the Directly Operated Lodging Business is expanding, reaching ¥430 million (up 32.2% from ¥325 million in the previous period).
In the Facility Revitalization & Resale Business, newly launched during the current period, the aim is to establish the business model through the successful closing of the first-phase project (real estate for sale in progress of ¥78 million already acquired), and to strengthen the framework to make it a revenue pillar from FY2028 (ending March 2028) onward.
Actively rolling out measures to raise awareness of specialized portal sites such as "Resort Glamping.com" and "Inuyado," maximizing direct inflow from consumers. Raising the direct sales ratio simultaneously improves the profitability of client facilities and strengthens the company's competitive advantage.
Last updated: July 17, 2026