MarketEnterprise Co.,Ltd.
3135・Standard Market・Retail Trade
Internet-based Reuse Business
Core internet-specialized reuse product buyback and sales business with no physical stores
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment revenue (cumulative 3Q, FY2026 ending June 2026) | ¥9,917 million | ¥9,153 million (cumulative 3Q, FY2025 ending June 2025) | ↑ |
| Segment profit (cumulative 3Q, FY2026 ending June 2026) | ¥914 million | ¥790 million (cumulative 3Q, FY2025 ending June 2025) | ↑ |
| Segment revenue (full year, FY2025 ending June 2025) | ¥12,461 million | — | — |
| Segment profit (full year, FY2025 ending June 2025) | ¥941 million | — | — |
| Oikura municipal partnerships (end of March 2026) | 317 municipalities | 294 municipalities (end of prior fiscal year) | ↑ |
| Oikura population coverage ratio (end of March 2026) | 46.7% | 45.1% (end of prior fiscal year) | ↑ |
| Depreciation expense (cumulative 3Q, FY2026 ending June 2026) | ¥28 million | ¥33 million (cumulative 3Q, FY2025 ending June 2025) | ↓ |
| Goodwill amortization (cumulative 3Q, FY2026 ending June 2026) | ¥13 million | ¥23 million (cumulative 3Q, FY2025 ending June 2025) | ↓ |
Business Details
The company operates multiple buyback websites in-house centered on Takaku Ureru Dot Com (comprehensive buyback service), employing a multi-channel sales model that simultaneously lists products on Yahoo! Auctions, Rakuten Ichiba, Mercari, and other platforms. In addition to consumer reuse merchandise, this earnings base for the Group encompasses used agricultural equipment, used automobiles, and the Oikura (reuse platform). The business provides quality assurance and peace of mind through a CtoBtoC process, focusing mainly on large, high-value, and bulk items.
Recent Overview
Revenue and segment profit both increased year-on-year, showing steady progress
For the cumulative third quarter of FY2026 (ending June 2026) (July 2025 to March 2026), the Internet-based Reuse Business posted revenue of ¥9,917 million (up 8.3% year-on-year) and segment profit of ¥914 million (up 15.8% year-on-year), representing both increased revenue and profit. Consumer-oriented merchandise saw improvements in both turnover rate and gross profit margin due to better inventory conditions. Used agricultural equipment and used automobiles saw increased gross profit despite decreased revenue. Oikura expanded its municipal partnerships to 317 and its population coverage ratio to 46.7%, with the number of member stores and revenue trending steadily. DX initiatives, including partial labor reduction in buyback operations and AI adoption, continue to be promoted.
Key Products
Growth Drivers
- Expansion of the reuse market (from over approximately ¥3 trillion in 2023 to an expected ¥4 trillion by 2030) and increased demand driven by growing frugality and low-price preferences
- Productivity gains and strengthened profitability through DX initiatives and AI utilization in the consumer reuse segment
- Increase in buyback requests driven by expanded municipal partnerships for Oikura (317 municipalities, 46.7% population coverage ratio)
- Higher average customer spending through strengthened consulting sales (cross-buy) for on-site buyback visits
- Emergence of "hidden assets" (approximately ¥90 trillion in unused household items) against a backdrop of aging population and population decline
Risks
- Risk of decreased revenue in the agricultural equipment field due to domestic/overseas ratio rebalancing and tightened procurement standards
- Loss of sales opportunities in used automobiles due to delays in establishing a stable procurement system
- Risk of declining gross profit margin due to an increasing proportion of high-value merchandise handled
- Risk of gross margin reduction due to occurrence of stagnant inventory and clearance sales
- Impact on buyback and sales volumes from intensifying competition with CtoC platforms (such as flea market apps) in the reuse market
Last updated: September 26, 2025