ENVALITH
株式会社ビックカメラ logo

BIC CAMERA INC.

3048・Prime Market・Retail Trade

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株式会社ビックカメラ logo
BIC CAMERA INC.3048

Merchandise Sales Business

Core business accounting for approximately 99% of Group sales. Nationwide retail of home appliances, information & communication equipment, and related products.

PeriodCurrentPreviousChange
Net sales (cumulative third quarter of FY2026, ending August 2026)¥775,978 million¥720,560 million (same period of prior year)↑
Segment ordinary income (cumulative third quarter of FY2026, ending August 2026)¥32,607 million¥23,889 million (same period of prior year)↑
Net sales year-on-year change rate+7.7%–↑
Ordinary income year-on-year change rate+36.5%–↑
Depreciation expense (cumulative third quarter of FY2026, ending August 2026)¥6,987 million¥7,631 million (same period of prior year)↓
Goodwill amortization (cumulative third quarter of FY2026, ending August 2026)¥789 million¥789 million (same period of prior year)—

Business Details

A merchandise sales business handling a wide range of products including audio-visual products, home appliances, information and communication equipment products, and other products such as games, watches, and used goods. Group companies including BicCamera, Kojima, and Sofmap operate nationwide through physical stores and EC channels (BicCamera.com, Kojima Net, etc.). The business also encompasses peripheral operations such as mobile phone sales agencies, used smartphones (Janpara), and alcoholic beverages (Big Sakehan). In the cumulative nine-month period of the third quarter of FY2026 (ending August 2026), net sales were ¥775,978 million and ordinary income was ¥32,607 million, both substantially exceeding the same period of the prior year.

Recent Overview

Both net sales and ordinary income reached record highs for a cumulative third quarter period.

In the cumulative nine-month period of the third quarter of FY2026 (ending August 2026) (September 2025 to May 2026), net sales of the Merchandise Sales Business were ¥775,978 million (+7.7% year on year), and ordinary income was ¥32,607 million (+36.5% year on year). Growth was driven by mobile phones (+17.2%), games (+44.7%), cameras (+20.1%), and seasonal appliances (+17.2%). Duty-free sales reached a record high for a cumulative third quarter period. New store formats such as "BicCamera Select" (Sapporo Tanukikoji and Naha Kokusai-dori stores) and Air BicCamera (Fukuoka Airport and Ginza) also progressed with new store openings. On the other hand, televisions (-4.1%) and refrigerators (-3.7%) were sluggish.

Key Products

product
Home Appliance & AV Equipment Sales (Physical Stores)

Growth was driven by cameras (¥28,960 million, +20.1% year on year), seasonal appliances (¥41,144 million, +17.2%), mobile phones (¥198,700 million, +17.2%), and personal computers (¥51,739 million, +11.7%). Televisions (¥25,641 million, -4.1%) and refrigerators (¥26,099 million, -3.7%) were sluggish.

platform
EC & Omnichannel Sales

Centered on the comprehensive internet shopping site "BicCamera.com," the business provides services such as inventory coordination and pickup services in conjunction with physical stores. EC sales of the new original brand "BIC IDEA" also began on April 1, 2026.

service
Mobile Phone Sales Agency Business

This business serves as the core of the information and communication equipment product category. Mobile phone sales in the cumulative third quarter period reached ¥198,700 million (+17.2% year on year), representing strong growth. As a change in the scope of consolidation, TD Mobile Co., Ltd. was excluded.

service
Used Goods Sales & Purchase Business

Sales of used personal computers, etc. were solid at ¥28,558 million (+13.5% year on year). The company also advanced optimization of existing stores, including the establishment of a new purchase and support counter at the Ikebukuro Main Store and the introduction of used cameras at Ikebukuro Camera & PC Hall.

product
Original Brand "BIC IDEA"

Announced on February 25, 2026. Under the concept "Not just good, but truly good," following advance sales at the BicCamera Ikebukuro Nishiguchi IT Tower store, nationwide sales began on April 1, 2026 at all BicCamera Group stores and on BicCamera.com.

Growth Drivers

  • Strong performance of mobile phones and smartphones (cumulative third quarter sales of ¥198,700 million, +17.2% year on year)
  • Substantial increase in game sales (cumulative third quarter sales of ¥38,926 million, +44.7% year on year)
  • Expansion of inbound demand (duty-free sales reached a record high for a cumulative third quarter period)
  • Rollout of new store formats (BicCamera Select Sapporo Tanukikoji and Naha Kokusai-dori stores, Air BicCamera Fukuoka Airport and Ginza, etc.)
  • Strong performance of cameras (cumulative third quarter sales of ¥28,960 million, +20.1% year on year)
  • Growth of seasonal appliances (cumulative third quarter sales of ¥41,144 million, +17.2% year on year)
  • Growth of the Used Goods Sales & Purchase Business (used personal computers, etc. +13.5% year on year)
  • Nationwide rollout of the new original brand "BIC IDEA" (from April 1, 2026)

Risks

  • Sluggish performance of audio-visual products such as televisions (cumulative third quarter television sales -4.1% year on year)
  • Stagnation of white goods such as refrigerators and washing machines (refrigerators -3.7%, washing machines -0.4%)
  • Risk of profit pressure from rising energy prices and logistics costs
  • Risk of economic downturn due to U.S. trade policy and its spillover to personal consumption
  • Risk of deterioration in consumer sentiment due to continued price increases
  • Risk of performance fluctuation due to store opening policy and seasonal factors
  • Impact of fluctuations in financial and capital markets
  • Impact on the Mobile Phone Sales Agency Business due to the change in scope of consolidation (exclusion of TD Mobile Co., Ltd.)

Last updated: November 19, 2025