OOTOYA Holdings Co., Ltd.
2705・Standard Market・Retail Trade
Domestic Directly-Operated Business
Core business providing set meals and bento boxes centered on the domestic directly-operated "Ootoya Gohandokoro" stores
| Period | Current | Previous | Change |
|---|---|---|---|
| Net Sales | ¥22,916 million | ¥19,073 million | ↑ |
| Segment Profit | ¥987 million | ¥609 million | ↑ |
| Segment Assets | ¥5,664 million | ¥4,547 million | ↑ |
| Depreciation | ¥422 million | ¥309 million | ↑ |
| Number of Operating Stores (period-end) | 156 stores (Ootoya Gohandokoro 152 stores, Other 4 stores) | 149 stores (Ootoya Gohandokoro 146 stores, Other 3 stores) | ↑ |
| Increase in Property, Plant and Equipment and Intangible Assets | ¥1,494 million | ¥1,110 million | ↑ |
Business Details
The domestic directly-operated store business is run by Ootoya Co., Ltd. (a consolidated subsidiary). Its main format, "Ootoya Gohandokoro" (Ootoya Rice Meal Shop), serves freshly prepared set meals, bento boxes, and side dishes—all cooked in-store—to general consumers. As of the end of FY2026 (ending March 2026), 152 "Ootoya Gohandokoro" stores and 4 other stores (156 stores in total) were in operation. This is the largest segment, accounting for approximately 62% of the group's total net sales, and the company is working to raise average spending per customer and visit frequency through seasonal and limited-quantity menus, IP collaboration campaigns, and app-based initiatives.
Recent Overview
Achieved substantial growth with net sales up 20.2% and segment profit up 62.0%
In FY2026 (ending March 2026), the domestic directly-operated business achieved substantial growth in both revenue and profit, with net sales of ¥22,916 million (up 20.2% year-on-year) and segment profit of ¥987 million (up 62.0% year-on-year). Seasonal fairs such as "Nangoku Kitchen" and "Korean Diner," along with limited-quantity menus and IP collaboration campaigns, proved effective in raising average spending per customer and customer traffic. In terms of store openings, the company opened 14 new stores in total—13 "Ootoya Gohandokoro" and 1 "Nagisabashi Coffee" (10 of which were in priority locations at station-front commercial areas and roadside sites in Kanto and Kansai)—while closing 4 stores. Additionally, as a result of converting 3 directly-operated stores to the franchise business, the number of operating stores at period-end stood at 156.
Key Products
Growth Drivers
- Increased average spending per customer and customer traffic through seasonal and limited-quantity menus and IP collaboration campaigns
- Promotion of repeat visits and enhanced customer experience value through the introduction of the "Ootoya POINT+" app rank program
- Expansion of sales scale through strategic store openings focused on station-front commercial locations and roadside sites in the "Kanto + Kansai" priority areas
- Promotion of brand awareness and recall through new commercials featuring well-known voice actors aired nationally on terrestrial TV and train vision
- Cost containment through joint procurement and merchandise optimization with the Colowide Group
- Improved store operating efficiency and optimized staffing through introduction of mobile ordering and self-checkout
Risks
- Upward pressure on cost of sales ratio due to rising prices of rice and other food ingredients
- Risk of increased SG&A expenses and profit margin pressure from rising labor costs (wage increases)
- Downward pressure on customer traffic and average spending per customer due to heightened consumer thrift consciousness
- Increased depreciation expense (up ¥113 million year-on-year to ¥422 million) and higher fixed cost burden accompanying expanded store investment
- Risk of difficulty maintaining store operating structures due to challenges in hiring and training personnel
- Risk of unprofitable stores emerging and impairment losses being recorded as store openings expand
Last updated: June 19, 2026