Kids Star Inc.
248A・Growth Market・Information & Communication
Business
Kids Star Inc. operates under the mission of "nurturing and supporting children's enthusiasm," with its core business centered on "Gokko Land" (Gokko Land), a social experience app for families. Since the service launched in May 2013, it has surpassed 8 million cumulative downloads, with monthly play counts reaching 28.54 million (March 2025, an all-time high). Its main customers are major B-to-C companies and local governments; the platform model allows children to enjoy occupational experience games free of charge, while the company collects listing fees from participating businesses. Since 2024, the company has expanded its business domain to include the real-world event "Gokko Land EXPO" and the overseas version "Gokko World" (Vietnam, Indonesia, Thailand, and English-language versions). The company listed on the Tokyo Stock Exchange Growth Market in September 2024.
Business Model
The company adopts a stock-type revenue model in which the service is provided free of charge to users (children and their families), while pavilion-exhibiting companies and organizations pay exhibition fees under contracts that continue for a certain period. This structure is such that stable revenue expands as the number of pavilion exhibits (96 stores as of the end of December 2025) accumulates, and a certain lead time is required from order receipt to revenue recognition. As of FY2025 (ending December 2025), the company has also established a model for "Gokko Land EXPO" that generates revenue from both exhibiting companies and host venues, advancing monetization across both digital and physical channels.
Company Strengths
As of the end of December 2025, cumulative downloads exceeded 8 million, with average monthly plays reaching 22.86 million (up 11% year-on-year), and a record high of 28.54 million plays was recorded in March 2025. The high reach to family demographics substantiates the marketing media value for exhibiting companies, also contributing to increases in exhibition unit prices.
For FY2025 (ending December 2025), operating profit of ¥248 million was achieved against sales of ¥1,157 million, representing an operating margin of 21.5%. As pavilion exhibitions are structured as continuing contracts, a stable revenue base is formed alongside the accumulation of exhibitions. Operating profit has shown an expanding trend, rising from ¥157 million in FY2023 (ending December 2023) to ¥169 million in FY2024 (ending December 2024) to ¥248 million in FY2025 (ending December 2025).
As of the end of December 2025, of total assets of ¥2,810 million, cash and deposits accounted for ¥2,342 million, with zero interest-bearing debt. Total net assets stood at ¥2,362 million, and the equity ratio was approximately 84%, indicating an extremely sound financial base, positioning the company to fund growth investments under its medium-term management plan using internal capital.
ENVALITH's Perspective
Performance Trend
Revenue grew 27.4% from ¥908 million in FY2024 (ending December 2024) to ¥1,157 million in FY2025 (ending December 2025). Operating profit also expanded from ¥169 million to ¥248 million, achieving three consecutive fiscal years of revenue and profit growth. For FY2026 (ending December 2026), the full-year forecast calls for revenue of ¥1,176 million (+1.6%) and operating profit of ¥119 million (-51.7%), representing a significant profit decline. 1Q results were revenue of ¥253 million, operating profit of ¥29 million, ordinary profit of ¥38 million, and quarterly net profit of ¥21 million. The financial position remains sound, with total assets of ¥2,749 million and an equity ratio of 87.1%. There has been no change to the earnings forecast, and the main cause of the profit decline is attributed to the front-loaded execution of growth investments based on the medium-term management plan.
Growth Strategy
Aiming for ¥2,500 million in net sales by 2028 through a four-quadrant expansion strategy encompassing domestic stable growth, real-world events, overseas expansion, and new businesses
Strengthening the recurring-revenue base through the accumulation of pavilion openings (96 pavilions as of the end of 1Q FY2026) and expansion of monthly plays (22.49 million plays in the same period). Also advancing initiatives in membership business and public education to diversify revenue.
Plans to hold family-oriented real-world events at large-scale malls and commercial facilities at 35 locations in FY2026 (ending December 2026), including additional events under new event brands. Supports participating companies in creating real-world touchpoints with customers and cultivating fans, positioning this as a new revenue pillar under development.
Building on the strong performance of the Vietnamese version (launched August 2023, cumulative 2.65 million downloads, 3.58 million monthly plays), Indonesian, Thai, and English versions were newly released in December 2025. Indonesia has reached 600,000 downloads and Thailand 250,000 downloads, progressing steadily. Efforts are underway to strengthen the direct sales organization in Vietnam and to determine and execute sales strategy and market entry approaches for Thailand and Indonesia.
As the first year of the medium-term management plan, preparations are underway to create new businesses leveraging the company's strengths. M&A and alliances will be pursued to diversify the business portfolio and accelerate growth. Specific deals have not been disclosed at this time.
Last updated: July 17, 2026