All About,Inc.
2454・Standard Market・Services
Marketing Solutions
A revenue base segment centered on corporate advertising and digital marketing
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment revenue (full year, actual) | ¥2,154 million | ¥2,101 million | ↑ |
| Segment loss (full year, actual) | △¥12 million | △¥85 million | ↑ |
| Depreciation (full year, actual) | ¥22 million | ¥21 million | — |
| Goodwill amortization (full year, actual) | ¥1 million | ¥3 million | ↓ |
Business Details
The segment operates internet media advertising revenue centered on the comprehensive information site "All About," employing diverse advertising methods such as editorial-style ads, banners, and video ads, SNS marketing support (Facebook navi and Twinavi), the advertising industry DX platform "PrimeAd," and an inbound-focused global marketing business leveraging "All About Japan," a Japan information site for foreign users. Main customers are corporate advertisers and advertising agencies. Despite facing a structural headwind from changes in the search environment driven by AI, the segment achieved higher revenue and profit overall, supported by a shift toward higher-priced content, growth in the global marketing business, and increased revenue in the digital marketing business.
Recent Overview
Higher revenue and profit despite headwinds from AI-driven changes in the search environment, with the loss significantly narrowed
In the full year of FY2026 (ending March 2026), although "All About" session counts declined due to changes in the search environment driven by AI, programmatic ad unit prices remained firm owing to a shift toward higher-priced content. The global marketing business grew through expanded contract-based inbound marketing initiatives centered on government agencies and municipalities, and the digital marketing business also saw increased revenue. As a result, revenue was ¥2,154 million (up 2.5% year on year), and the segment loss was ¥12 million (a significant improvement from a loss of ¥85 million in the prior period). The company continues to pursue a structural transformation from a proprietary media-inflow-centric business model toward a services and platform model.
Key Products
Growth Drivers
- Growth in the global marketing business (contract work for government agencies and municipalities) supported by inbound market expansion
- Firm trend in programmatic ad unit prices driven by a shift toward higher-priced content
- Continued expansion in demand for digital marketing and DX solutions
- Cultivation and expansion of revenue sources outside programmatic advertising, such as "PrimeAd" and the financial life support business
- Diversification of the revenue base through business structure transformation from proprietary media-inflow-centric operations toward services and platforms
Risks
- Structural decline in "All About" session counts due to changes in the search environment driven by AI (rise of generative AI)
- Continued and potentially worsening risk of reduced access to original content as generative AI advances
- Cost burden from continued strategic investment in "PrimeAd" and similar initiatives (ongoing segment loss)
- Risk of advertiser budget cuts due to the impact of US trade policy and other factors
- Risk of intensifying competition and fluctuating ad unit prices in the internet advertising market
- Risk that the transition away from a proprietary media-inflow-centric business model does not proceed as planned
Last updated: June 23, 2026