DeNA Co., Ltd.
2432・Prime Market・Information & Communication
Business
DeNA Co., Ltd. (DeNA) is an internet services company founded in 1999, comprising a total of 79 companies: the Company itself, 47 consolidated subsidiaries, and 31 equity-method affiliates. In its core Games business, the company distributes mobile game apps such as "Pokémon Trading Card Game Pocket" both domestically and overseas, while its Live Streaming business operates "Pococha" and "IRIAM". In the Sports & Smart City business, it operates the Yokohama DeNA BayStars, Yokohama Stadium, and Kawasaki Brave Thunders, among others, while its Healthcare & Medical business leverages health big data and promotes medical DX. The company maintains a diversified business portfolio spanning entertainment to the resolution of social issues.
Business Model
The gaming business achieves high profit margins through in-app purchases on mobile apps and revenue-sharing partnerships with external partners (such as the profit-sharing agreement with The Pokémon Company). The live streaming business generates revenue from users' gifting payments, while the sports business combines multi-layered event revenue—admission fees, merchandise, sponsorships, and more—with real estate leasing and operating revenue. The healthcare business is in an investment phase, aiming for recurring revenue through the provision of data utilization services.
Company Strengths
The game business segment profit margin for FY2026 (ending March 2026) is extremely high at 46.1% (revenue of ¥64,356 million, segment profit of ¥29,656 million). The company holds multiple long-term partnership agreements with major IP holders such as Nintendo and The Pokémon Company, and a revenue-share-based development and operation framework with external partners forms a stable earnings base.
Attendance at home games in the 2025 season set a new franchise record. Through a multi-layered revenue structure comprising ticket sales, merchandise, and sponsorships, revenue in the Sports & Smart City business grew 4.5% year on year to ¥32,751 million. The management and operating rights for Yokohama Stadium (contracted in 1978, with a 40-year term from the start of use of the expanded facilities) also underpin stable earnings.
As of the end of FY2026 (ending March 2026), cash and cash equivalents stood at ¥103,046 million, the current ratio was 224.8%, and the ratio of equity attributable to owners of the parent was 69.8%. Operating cash flow secured ¥33,431 million, and the company built up cash on hand even after repaying ¥28,780 million in long-term borrowings, acquiring ¥10,694 million of treasury stock, and paying ¥7,245 million in dividends.
ENVALITH's Perspective
Performance Trend
Revenue decreased from ¥163,997 million in FY2025 (ended March 2025) to ¥147,700 million in FY2026 (ending March 2026), down 9.9% year on year. Operating profit fell from ¥28,973 million to ¥18,694 million (down 35.5%), and profit attributable to owners of the parent declined from ¥24,193 million to ¥19,048 million (down 21.3%), with all major indicators worsening. The main causes were the decline in game business revenue due to the reversal effect following the initial surge of 'Pokémon Trading Card Game Pocket' (from ¥77,982 million to ¥64,356 million) and the recognition of a goodwill impairment loss of ¥9,912 million. On the other hand, the live streaming business turned profitable through a shift toward profitability focus (from a loss of ¥201 million to a profit of ¥3,984 million), and equity-method investment profit also increased significantly to ¥8,814 million. For FY2027 (ending March 2027), the company forecasts revenue of ¥154,000 million (up 4.3% year on year) and operating profit of ¥15,000 million (down 19.8%), with profit levels expected to decline further as investment in future growth is stepped up.
Growth Strategy
Aiming for structural growth through AI utilization, sports, and medical DX, centered on the games revenue base
In light of the revenue decline resulting from the fading of the initial surge from Pokémon Trading Card Game Pocket, the company will continue to strengthen the development and operation of titles developed in partnership with external IP partners. The plan for FY2027 (ending March 2027) has been formulated taking into account the drop-off from the prior period's initial surge in the Games Business, and stabilizing revenue through the launch of new titles and the long-term operation of existing titles is a challenge.
In 2025, the company established DeNA AI Link Inc. and launched an AI consulting and solutions business. It also set up an organization for developing AI applications for general users. The loss in the New Businesses & Other segment has expanded to ¥1,550 million, and the business is currently in an investment-ahead phase. While bearing risks associated with dependence on external LLMs and other technologies, the company positions AI utilization as the core of its mid- to long-term business portfolio strengthening.
BASEGATE Yokohama Kannai had its grand opening in March 2026, bringing two directly operated facilities into service. The transition from the pre-opening cost phase to the full-scale operation phase is expected to generate synergies with sports business revenue. Against the backdrop of the Yokohama DeNA BayStars achieving the highest attendance in the team's history, the company will continue to pursue multi-layered revenue expansion through admission fees, sponsorships, merchandise sales, and other sources.
The policy is to concentrate on three initiatives—domestic and overseas expansion of the medical professional communication app "Join" and Join Mobile Clinic—while reducing fixed costs. The segment loss improved from ¥3,619 million in the prior period to ¥2,329 million, but a goodwill impairment of ¥9,614 million (Allm Inc.) was recorded, making the erosion of business value evident. Further scrutiny of the outlook for future profitability remains a challenge.
Positioning FY2027 (ending March 2027) as a "period of management transformation," the company will prioritize updating its strategy regarding the group's business portfolio and business creation. It is promoting improved capital efficiency through share buybacks (expenditure of ¥10,694 million in FY2026 (ending March 2026)) and the sale of securities (proceeds of ¥50,909 million). While maintaining a dividend policy targeting a DOE of 3% (¥66 per share in FY2026 (ending March 2026)), the company will continue its policy of allocating retained earnings to growth investments.
Last updated: July 19, 2026

