dip Corporation
2379・Prime Market・Services
Human Resources Services
dip's core business. Supports the domestic labor market through internet job advertising and recruitment agency services
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment sales (Q1 FY2027, ending February 2027) | ¥12,064 million | ¥13,995 million (Q1 FY2026, ending February 2026) | ↓ |
| Segment profit (Q1 FY2027, ending February 2027) | ¥3,083 million | ¥4,992 million (Q1 FY2026, ending February 2026) | ↓ |
| Segment profit margin (Q1 FY2027, ending February 2027) | 25.6% | 35.7% (Q1 FY2026, ending February 2026) | ↓ |
| Segment sales (full year FY2026, ending February 2026) | ¥48,239 million | — | — |
| Segment profit (full year FY2026, ending February 2026) | ¥15,209 million | — | — |
| Media (job advertising) service sales (Q1 FY2027, ending February 2027) | ¥11,416 million | ¥13,204 million (Q1 FY2026, ending February 2026) | ↓ |
| Agent (recruitment agency) service sales (Q1 FY2027, ending February 2027) | ¥521 million | ¥732 million (Q1 FY2026, ending February 2026) | ↓ |
Business Details
Centered on "Baitoru" for part-time and temporary workers, the business also operates "Baitoru NEXT" for regular employees, "Spot Baitoru" for spot (single-day) work, "Baitoru PRO" and "Hatarako Net" for professional occupations, and "Nurse de Hatarako" and "Kaigo de Hatarako" recruitment agency services for medical and nursing care professionals. Leveraging strong direct sales capability with a direct-sales ratio of nearly 90%, the business supports client companies' recruitment activities and job seekers' employment environments. It accounted for approximately 87.9% of consolidated net sales in the first quarter of FY2027 (ending February 2027).
Recent Overview
Sales and profit both declined significantly due to the transition to the solution-based system, slowing customer acquisition
In the first quarter of FY2027 (ending February 2027), Human Resources Services segment sales were ¥12,064 million (down 13.8% year on year), and segment profit was ¥3,083 million (down 38.2% year on year). The main cause was a slowdown in contract acquisition from both new customers and previously transacted customers following the shift to a solution-based sales system implemented in the prior fiscal year. Continued upfront investment in Spot Baitoru and other services, along with increased expenses related to new graduate hiring for 2026 and office expansion, also weighed on profit. The segment profit margin fell to 25.6% from 35.7% in the same period of the prior year.
Key Products
Growth Drivers
- Competitive advantage from strong direct sales capability (direct-sales ratio of nearly 90%) in the part-time and temporary job advertising market
- Medium- to long-term new market development through upfront investment in Spot Baitoru
- A hybrid strategy combining CPC (cost-per-click) and listing-fee models aimed at expanding the number of listings
- Recovery in customer acquisition through improved sales productivity following the transition to the solution-based system
- Growth strategy targeting a medium-term sales growth rate of 20% and an operating profit margin of 30% or higher
Risks
- Short-term slowdown in customer acquisition due to increased handover work associated with the transition to the solution-based system (materialized in the current first quarter)
- Risk of temporary sales decline due to the introduction of the CPC model (during the transition period from the listing-fee model)
- Risk of economic fluctuation and market contraction in the part-time and temporary job advertising market
- Risk of increased costs and declining profit margin from prolonged upfront investment in Spot Baitoru
- Erosion of customer and user base due to intensifying competition with rival job advertising and recruitment agency companies
Last updated: May 20, 2026