ENVALITH
岩塚製菓株式会社 logo

IWATSUKA CONFECTIONERY CO.,LTD.

2221Standard MarketFoods

岩塚製菓株式会社 logo
IWATSUKA CONFECTIONERY CO.,LTD.2221

Business

Iwatsuka Confectionery Co., Ltd. was founded in 1947 and is headquartered in Nagaoka City, Niigata Prefecture, operating as a rice cracker (senbei) specialty manufacturer. The company manufactures and sells uruchi rice crackers and mochi rice crackers, centered on core brands such as "Inaka no Okaki," "Aji Shirabe," and "Iwatsuka no Kuromame Senbei." The group consists of five consolidated subsidiaries (Zuika Co., Ltd., Niigata Ajinoren Honpo Co., Ltd., Satoyama Genki Farm Co., Ltd., Tanabe Kashiho Co., Ltd., and IWATSUKA USA Inc.) and one equity-method affiliate (Want Want Japan Co., Ltd.). Major customers include food wholesalers and trading companies such as Mitsubishi Shokuhin, Marubeni, and Confex, through which the company delivers its products to a wide range of consumers via retail stores nationwide. The company operates as a single segment in the confectionery business, and consolidated net sales for FY2026 (ending March 2026) reached ¥28,848 million.

Business Model

The company manufactures rice crackers at its own factories (Iizuka, Sawashitajo, Nagaoka, Hokkaido, BEIKA Lab, etc.) and sells them to retailers nationwide via food wholesalers and trading companies. It suppresses sales promotion expenses by concentrating sales on its core product lineup, referred to as the "TOP6+2," and promoting their establishment as standard products, while improving sales unit prices through enhanced brand recognition via TV commercials and the penetration of price revisions. On the manufacturing side, it curbs costs by reducing labor through the introduction of automated equipment and DX promotion, and seeks to improve supply chain efficiency through joint delivery and pallet logistics with other companies in the same industry. Stock dividends from WANT WANT CHINA HOLDINGS LIMITED. also constitute an important component of ordinary income.

Company Strengths

Founded in 1947 and reorganized under its current company name in 1960, the company is based in Nagaoka City, Niigata Prefecture, and has over 70 years of manufacturing track record. Positioning "100% use of Japanese rice" as its key point of differentiation, it has obtained food safety certifications such as ISO22000 and FSSC22000 at all major plants. Continuous TV commercials featuring popular actors have expanded brand recognition across a broad range of consumers.

Through concentrated sales and promotion of standard products under the "TOP6+2" lineup (Inaka no Okaki, Iwatsuka no Kuromame Senbei, Ajishirabe, THE Hitotsumami, Ozode Furi Mamemochi, Fuwatto, Kinako Mochi, and Niigata Nure Senbei/Nure Okaki), confectionery sales for FY2026 (ending March 2026) reached ¥28,284 million (up 17.1% year on year). Reduced sales promotion expenses through standardization and the penetration of price revisions contributed to improved gross profit.

In FY2026 (ending March 2026), the company made capital expenditures of ¥2,573 million, completing automation and labor-saving improvements to the packaging process for its mainstay Ajishirabe product. The equity ratio remained at a high 75.1% (FY2026, ending March 2026), and the interest coverage ratio reached 971.3x. With interest-bearing debt at an extremely low level, the company maintains a financial base that allows it to continue funding capital expenditure and growth investments from internal funds.

ENVALITH's Perspective

Ordinary profit for FY2026 (ending March 2026) declined sharply to ¥2,880 million (down 27.3% year on year), and profit attributable to owners of parent fell to ¥2,032 million (down 30.1% year on year). The main cause was a decrease of approximately ¥963 million in dividends received from Want Want Group, from ¥2,816 million to ¥1,853 million. Despite operating profit increasing to ¥867 million (up 6.4% year on year), net profit fell sharply. This has once again highlighted the fragility of a profit structure dependent on Want Want dividends. For the FY2027 (ending March 2027) forecast, dividend income is expected to remain limited at ¥1,500 million, with ordinary profit projected at ¥1,900 million and net profit at ¥1,300 million, indicating a further decline in profit.

In FY2026 (ending March 2026), the company faced an unprecedented surge in raw rice prices, forcing it to curb sales of mochi products. In FY2027 (ending March 2027), raw material prices, including raw rice, are expected to remain elevated and procurement conditions uncertain, with additional cost pressures from rising labor, logistics, and energy costs anticipated to push costs up significantly. The trend in the raw rice market remains the largest external factor affecting performance, and the key focus is how much of the increased costs can be absorbed through cost reduction via concentrated production on core lines and the penetration of price revisions.

Net sales reached ¥28,848 million in FY2026 (ending March 2026), up 15.6% year on year, marking five consecutive years of sales growth, and the FY2027 (ending March 2027) forecast also projects continued growth to ¥30,600 million (up 6.1% year on year). On the other hand, the operating profit forecast for FY2027 (ending March 2027) shows a sharp decline to ¥300 million (down 65.4% year on year), with the operating margin expected to fall to around 1.0%. There is a high risk that cost increase pressures will outpace sales growth, and the execution capability in the second year of the medium-term management plan "Kome Mirai" and the ability to maintain profitability will be the deciding factor in the market's valuation of the stock.

Growth Strategy

Under the "Kome Mirai" medium-term plan, promoting brand strengthening, concentrated production on core products, and factory automation

Stabilizing and strengthening the sales base by concentrating sales on 8 core products and promoting their establishment as standard offerings. Continuing TV commercials featuring popular actors to expand brand awareness among a broad consumer base. In August 2025, opened "Okome to Nakayoshi Park" to strengthen relationships with local communities.

Promoting concentrated capital investment in core production lines (¥3,006 million in tangible fixed asset acquisitions in FY2026 (ending March 2026)) and introducing automated equipment to reduce labor needs and improve productivity. Successfully containing manufacturing cost increases to a certain extent even amid the surge in raw rice prices, and will continue efforts to absorb increased costs in FY2027 (ending March 2027).

Improving supply chain efficiency through joint delivery with other companies in the same industry, modularization of delivered products, and utilization of pallet logistics. Promoting environmentally conscious product design, including reducing plastic trays and optimizing product sizes, to build a sustainable business operation framework.

Implementing price revisions in response to rising raw material prices, and promoting penetration through proposal activities that carefully communicate product value. Creating new demand and strengthening brand image through supervised series by famous restaurants, collaboration products, and upgrades to popular products.

Last updated: July 19, 2026