IWATSUKA CONFECTIONERY CO.,LTD.
2221・Standard Market・Foods
Business
Iwatsuka Confectionery Co., Ltd. was founded in 1947 and is headquartered in Nagaoka City, Niigata Prefecture, operating as a rice cracker (senbei) specialty manufacturer. The company manufactures and sells uruchi rice crackers and mochi rice crackers, centered on core brands such as "Inaka no Okaki," "Aji Shirabe," and "Iwatsuka no Kuromame Senbei." The group consists of five consolidated subsidiaries (Zuika Co., Ltd., Niigata Ajinoren Honpo Co., Ltd., Satoyama Genki Farm Co., Ltd., Tanabe Kashiho Co., Ltd., and IWATSUKA USA Inc.) and one equity-method affiliate (Want Want Japan Co., Ltd.). Major customers include food wholesalers and trading companies such as Mitsubishi Shokuhin, Marubeni, and Confex, through which the company delivers its products to a wide range of consumers via retail stores nationwide. The company operates as a single segment in the confectionery business, and consolidated net sales for FY2026 (ending March 2026) reached ¥28,848 million.
Business Model
The company manufactures rice crackers at its own factories (Iizuka, Sawashitajo, Nagaoka, Hokkaido, BEIKA Lab, etc.) and sells them to retailers nationwide via food wholesalers and trading companies. It suppresses sales promotion expenses by concentrating sales on its core product lineup, referred to as the "TOP6+2," and promoting their establishment as standard products, while improving sales unit prices through enhanced brand recognition via TV commercials and the penetration of price revisions. On the manufacturing side, it curbs costs by reducing labor through the introduction of automated equipment and DX promotion, and seeks to improve supply chain efficiency through joint delivery and pallet logistics with other companies in the same industry. Stock dividends from WANT WANT CHINA HOLDINGS LIMITED. also constitute an important component of ordinary income.
Company Strengths
Founded in 1947 and reorganized under its current company name in 1960, the company is based in Nagaoka City, Niigata Prefecture, and has over 70 years of manufacturing track record. Positioning "100% use of Japanese rice" as its key point of differentiation, it has obtained food safety certifications such as ISO22000 and FSSC22000 at all major plants. Continuous TV commercials featuring popular actors have expanded brand recognition across a broad range of consumers.
Through concentrated sales and promotion of standard products under the "TOP6+2" lineup (Inaka no Okaki, Iwatsuka no Kuromame Senbei, Ajishirabe, THE Hitotsumami, Ozode Furi Mamemochi, Fuwatto, Kinako Mochi, and Niigata Nure Senbei/Nure Okaki), confectionery sales for FY2026 (ending March 2026) reached ¥28,284 million (up 17.1% year on year). Reduced sales promotion expenses through standardization and the penetration of price revisions contributed to improved gross profit.
In FY2026 (ending March 2026), the company made capital expenditures of ¥2,573 million, completing automation and labor-saving improvements to the packaging process for its mainstay Ajishirabe product. The equity ratio remained at a high 75.1% (FY2026, ending March 2026), and the interest coverage ratio reached 971.3x. With interest-bearing debt at an extremely low level, the company maintains a financial base that allows it to continue funding capital expenditure and growth investments from internal funds.
ENVALITH's Perspective
Performance Trend
Revenue increased for five consecutive fiscal years, rising from ¥18,044 million in FY2022 (ended March 2022) to ¥28,848 million in FY2026 (ending March 2026). In FY2026, sales grew sharply, up 15.6% year on year, driven by the promotion of core products as standard offerings and the spread of price revisions. Operating profit reached ¥867 million (up 6.4% year on year), securing a third consecutive year of profit growth. However, due to the external factor of a decrease in dividend income received from the Want Want Group, which fell from ¥2,816 million in the previous period to ¥1,853 million, ordinary profit dropped significantly to ¥2,880 million (down 27.3% year on year), and profit attributable to owners of the parent fell sharply to ¥2,032 million (down 30.1% year on year). Cost increases stemming from the external factor of soaring raw rice prices also weighed on earnings. For FY2027 (ending March 2027), the company forecasts revenue of ¥30,600 million, operating profit of ¥300 million, ordinary profit of ¥1,900 million, and net profit of ¥1,300 million, with rising costs expected to significantly compress profits.
Growth Strategy
Under the "Kome Mirai" medium-term plan, promoting brand strengthening, concentrated production on core products, and factory automation
Stabilizing and strengthening the sales base by concentrating sales on 8 core products and promoting their establishment as standard offerings. Continuing TV commercials featuring popular actors to expand brand awareness among a broad consumer base. In August 2025, opened "Okome to Nakayoshi Park" to strengthen relationships with local communities.
Promoting concentrated capital investment in core production lines (¥3,006 million in tangible fixed asset acquisitions in FY2026 (ending March 2026)) and introducing automated equipment to reduce labor needs and improve productivity. Successfully containing manufacturing cost increases to a certain extent even amid the surge in raw rice prices, and will continue efforts to absorb increased costs in FY2027 (ending March 2027).
Improving supply chain efficiency through joint delivery with other companies in the same industry, modularization of delivered products, and utilization of pallet logistics. Promoting environmentally conscious product design, including reducing plastic trays and optimizing product sizes, to build a sustainable business operation framework.
Implementing price revisions in response to rising raw material prices, and promoting penetration through proposal activities that carefully communicate product value. Creating new demand and strengthening brand image through supervised series by famous restaurants, collaboration products, and upgrades to popular products.
Last updated: July 19, 2026

