MIXI, Inc.
2121・Prime Market・Information & Communication
Digital Entertainment Business
Smart device game business centered on "Monster Strike." The Group's largest profit pillar.
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (full year, FY2026 (ending March 2026)) | ¥83,889 million | ¥94,082 million (FY2025 (ended March 2025)) | ↓ |
| Segment profit / EBITDA (full year, FY2026 (ending March 2026)) | ¥43,050 million | ¥44,287 million (FY2025 (ended March 2025)) | ↓ |
| EBITDA margin (full year, FY2026 (ending March 2026)) | 51.3% | 47.1% (FY2025 (ended March 2025)) | ↑ |
| Net sales YoY change (full year, FY2026 (ending March 2026)) | -10.8% | - | ↓ |
| Segment profit YoY change (full year, FY2026 (ending March 2026)) | -2.8% | - | ↓ |
Business Details
This segment provides games, primarily for smart devices, with revenue derived mainly from paid service usage fees from users. The company works to expand user engagement and strengthen its earnings base through planning, marketing, and media-mix initiatives for "Monster Strike." It also conducts related events and produces and sells merchandise. In FY2026 (ending March 2026), segment net sales were ¥83,889 million, accounting for approximately 48.9% of consolidated net sales of ¥171,369 million, remaining the Group's primary revenue source.
Recent Overview
Net sales declined 10.8% due to falling MAU, but margin improved on expansion of the proprietary payment channel.
In the Digital Entertainment segment for FY2026 (ending March 2026), net sales decreased to ¥83,889 million (down 10.8% year on year) due to a decline in MAU for "Monster Strike." On the other hand, while cost efficiency improved through reduced fees from increased settlement via "Monst Web Shop," temporary advertising expenses such as terrestrial TV anime broadcasts were incurred, resulting in only a modest decline in segment profit to ¥43,050 million (down 2.8% year on year). EBITDA margin improved to 51.3% from 47.1% in the prior period. The global version "STRIKE WORLD" is in the initial stage immediately following its full-scale launch, and the FY2027 (ending March 2027) forecast does not include revenue contribution, only cost recognition.
Key Products
Growth Drivers
- Cost efficiency and margin improvement from expansion of the proprietary "Monst Web Shop" payment channel
- Improved brand awareness and user retention through media-mix initiatives such as terrestrial TV anime broadcasts
- Overseas monetization (medium- to long-term) through full-scale rollout of the global version "STRIKE WORLD"
- Revenue diversification through development and launch of new title pipeline
- ARPU improvement initiatives for "Monster Strike" (raising average spend per paying user)
Risks
- Structural decline in MAU and net sales due to slowing growth in the domestic mobile game market
- Risk of revenue dependence on the single title "Monster Strike"
- Risk of losing market share to new game titles from competitors
- Risk of changes to app store platform fee policies
- Uncertainty in overseas expansion of the global version "STRIKE WORLD" and other international initiatives
- Risk of increasing upfront expense burden from new title pipeline investment costs incurred before revenue recognition
Last updated: June 19, 2026