HOKUTO CORPORATION
1379・Prime Market・Fishery, Agriculture & Forestry
Domestic Mushroom Business
Hokto's core business. Produces and sells Buna-shimeji, Eringi, and Maitake at all domestic bases.
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment Revenue | ¥56,077 million | ¥55,100 million | ↑ |
| Segment Profit | ¥7,242 million | ¥6,994 million | ↑ |
| Segment Assets | ¥82,000 million | ¥78,993 million | ↑ |
| Depreciation | ¥4,042 million | ¥4,537 million | ↓ |
| Increase in Property, Plant and Equipment and Intangible Assets (Capital Expenditure) | ¥3,993 million | ¥1,610 million | ↑ |
Business Details
Hokto began facility-based mushroom production in 1972 and now operates 33 production centers across 20 locations nationwide. The company centers on Buna-shimeji (including Bunapi), Eringi (King Trumpet Mushroom), and Maitake (Hen of the Woods), supplying them stably to markets, mass retailers, and consumer cooperatives. With sales bases spanning nine regions from Hokkaido to Kyushu, the company maintains a freshness-focused business model of "delivering mushrooms harvested today to store shelves the next day." This is the Group's core segment, accounting for approximately 65% of consolidated net sales.
Recent Overview
Firm mushroom prices and successful premium strategy drove both sales and profit higher year on year.
In FY2026 (ending March 2026), the Domestic Mushroom Business recorded net sales of ¥56,077 million (up 1.8% year on year) and segment profit of ¥7,242 million (up 3.5% year on year). Mushroom prices remained firm, supported by the "Kinoko de Kinkatsu" appeal centered on health, beauty, and sports, as well as social media and in-store promotions for Shimofuri Hiratake. In November 2025, the company launched a new Eringi variety, the first variety improvement in 26 years. Capital expenditure increased significantly to ¥3,993 million from ¥1,610 million in the prior period, strengthening the production base.
Key Products
Growth Drivers
- Demand stimulation through the "Kinoko de Kinkatsu" (mushrooms for microbiome health) campaign appealing to health, beauty, and sports
- Promotion of new customer development and area strategy based on the new medium-term management plan
- Enhancement of added value for premium mushrooms such as Shimofuri Hiratake through social media and in-store promotions
- Improvement in product quality and added value, including the introduction of the new Eringi variety, the first variety improvement in 26 years
- Cost reduction through promotion of energy management, DX/labor-saving initiatives, and optimization of procurement materials
- Substitute demand for mushrooms and relative price advantage during vegetable market price fluctuations
Risks
- Fluctuations in vegetable market prices due to weather changes (extreme heat, low rainfall, cold waves, etc.) directly affecting mushroom prices
- Risk of fire and natural disasters at production facilities (the fire at the Ueda No. 1 Mushroom Center in October 2024 is an actual example)
- Risk of rising prices and procurement difficulties for cultivation medium materials such as corn cob meal (including the impact of yen depreciation)
- Risk of rising manufacturing costs including electricity costs, labor costs, and packaging costs
- Risk of inventory and price adjustments in response to demand fluctuations, as production is primarily forecast-based
- Risk of surging energy prices and supply chain disruptions stemming from geopolitical risks such as U.S. trade policy and the situation in the Middle East
Last updated: June 25, 2026