BUNKYODO GROUP HOLDINGS CO.,LTD.
9978・Standard Market・Retail Trade
Business
Bunkyodo Group Holdings Co., Ltd. is a holding company centered on a bookstore chain founded in 1949. Through its consolidated subsidiaries Bunkyodo Co., Ltd., J-Book Co., Ltd., and Bunkyodo Service Co., Ltd., the company operates two segments: retail sales (sales business) of books, magazines, stationery, and general merchandise, and an education platform business offering programming classes and brain-activation classes for seniors, among others. Its main customers are general consumers, and it operates stores nationwide, mainly in the greater Tokyo metropolitan area. Business rehabilitation ADR proceedings were established in September 2019, and the company continues to pursue business restructuring based on that plan. It is listed on the Standard Market of the Tokyo Stock Exchange.
Business Model
In its retail business, which accounts for over 99% of net sales, the company sells books (43.8% of sales composition), magazines (29.6%), stationery (13.6%), and other items (12.4%) through in-store retail, and also conducts wholesale sales to franchisees. Procurement is carried out through Booksellers & Company and Nippon Shuppan Hanbai Co., Ltd., among others, with efforts to improve the gross margin by expanding the outright purchase (non-returnable) method. In the education platform business, the company earns tuition revenue, and also records incentive payment income from publishers. It utilizes multiple franchise agreements (Gashapon capsule toys, trading cards, etc.) to enhance customer traffic and profitability.
Company Strengths
The stationery and general merchandise segment continued to exceed the previous year's same-month sales at existing stores for 36 consecutive months, despite the impact of rising unit prices for merchandise. In FY2025 (ended August 2025), stationery sales reached ¥1,967 million (108.7% year-on-year), underpinning overall company earnings as the sole growth category, with purchasing volume also on an expansionary trend at 111.3% year-on-year.
The company has concluded business alliances with Maruzen Junkudo Co., Ltd. (store operation know-how and POS system integration), Dai Nippon Printing Co., Ltd. (honto membership acquisition and purchase data utilization), and Nippon Shuppan Hanbai Co., Ltd. (joint research on multi-category products and private-brand product development). This collaborative framework with major industry players is contributing to strengthening merchandise procurement capabilities and the customer base.
In December 2024, the company jointly developed the "Gakken Nou Genki Salon" (a brain-activation classroom for seniors) with Gakken and opened it at the Minami-Osawa store. Around the same time, it joined the trading card franchise of Culture Experience and opened specialty corners at three stores: Hakodate Showa, Akiruno, and Minami-Osawa. Both the number of users and sales are on an expansionary trend.
ENVALITH's Perspective
Performance Trend
Revenue declined for five consecutive fiscal years, from ¥18,782 million in FY2021 (ended August 2021) to ¥14,456 million in FY2025 (ended August 2025), and FY2025 (ended August 2025) fell into an operating loss of ¥89 million and a net loss of ¥155 million. For the cumulative nine months of Q3 FY2026 (ending August 2026), revenue was ¥11,281 million (up 0.6% year on year), operating profit was ¥98 million (up 42.1%), ordinary profit was ¥47 million (up 15.4%), and quarterly net income attributable to owners of the parent was ¥37 million (up 31.1%), showing an improvement in earnings. This was driven by strong performance in the stationery, sundries, and trading card segments, as well as improved earnings structure from the closure of unprofitable stores. As external factors, minimum wage increases, rising logistics costs, and higher rent pushed up costs, while resilient demand for experiential consumption supported sales of trading cards and gashapon (capsule toys). The full-year forecast calls for revenue of ¥14,000 million and operating profit of ¥40 million, factoring in a seasonal loss expected in Q4.
Growth Strategy
Restructuring of the earnings structure through expansion of high-margin merchandise, integration of the education business, and consolidation of unprofitable stores
Opened 4 new stores in the cumulative third quarter, building a network of 7 stores in total. Both new and used goods are on an expanding trend. In July 2026, a Suruga-ya buyback center is scheduled to open at the Mizonokuchi Main Store, and a Suruga-ya co-located outlet is planned to open at the new Sapporo DUO store, with the recycle shop FC franchise being nurtured as a new pillar of earnings.
From April to June 2026, 4 stores were closed—Tachibana, Sumido, CA Bunkyodo Aoyama-itchome, and Tateba—and in July, 2 more stores, Mobara and Nakano-sakaue, are scheduled to close. Meanwhile, the company is working to strengthen the competitiveness of existing stores through measures such as adding a new stationery corner at the Yokosuka MORE'S store and a full renewal reopening of the Mizonokuchi Ekimae store (planned for August 2026).
Sales in the stationery and general merchandise segment have continuously exceeded the same-month sales of the previous consolidated fiscal year. Increased book procurement from Booksellers & Company and continuation of the outright-purchase method for magazines have improved demand forecasting accuracy, resulting in an improved gross margin. Cumulative gross profit for the third quarter was ¥3,324 million, an increase of ¥117 million year on year.
The number of users of the brain-activation classroom for seniors, "Gakken Nou-Genki Salon," jointly developed with Gakken, is steadily increasing. Through the rollout of community-based classrooms such as the "Dementia Supporter Training Course," the company is pursuing both increased bookstore foot traffic and monetization of the classroom business simultaneously. The programming school "HALLO" continues to see a slowing trend in new student enrollments due to slowing spending amid rising prices.
Amid sustained high labor costs driven by minimum wage increases, the company aims to optimize labor costs through the introduction of self-checkout registers and unmanned operation at some stores. It continues to pursue cost optimization through reviewing business processes, promoting digitalization, reassessing logistics conditions, and reviewing transaction terms.
Last updated: July 17, 2026

