SHOEI CORPORATION
9385・Standard Market・Chemicals
Sales Promotion Support Business
Core segment of the integrated support manufacturer, providing seamless support from planning to delivery
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (full year, FY2026 (ending March 2026)) | ¥10,105 million | ¥9,482 million (FY2025 (ended March 2025)) | ↑ |
| Segment profit (full year, FY2026 (ending March 2026)) | ¥874 million | ¥354 million (FY2025 (ended March 2025)) | ↑ |
| Segment profit change rate (full year, FY2026 (ending March 2026)) | +146.9% | — | ↑ |
| Revenue change rate (full year, FY2026 (ending March 2026)) | +6.6% | — | ↑ |
| Segment assets (end of FY2026 (ending March 2026)) | ¥4,605 million | ¥4,308 million (end of FY2025 (ended March 2025)) | ↑ |
| Depreciation and amortization (full year, FY2026 (ending March 2026)) | ¥132 million | ¥111 million (FY2025 (ended March 2025)) | ↑ |
Business Details
A business that provides an integrated range of products, goods, and services—from the planning and development of goods and sales promotion items to production support such as assembly and shipping/fulfillment services—in order to promote customers' sales activities. Key offerings include the sale of materials and goods for sales promotion campaigns, OEM (Pillow Packaging, Assembly, Filling) of sundry goods and cosmetics utilizing the company's own factories, and Shipping/Fulfillment Services (DM, Yu-Mail, etc.). Revenue accounts for approximately 53% of consolidated revenue, making it the core segment, and its profitability structure is directly linked to the utilization rate of the company's own factories.
Recent Overview
Profit margin sharply improved through OEM and enhanced combined sales; segment profit up 146.9% year on year
For the full year of FY2026 (ending March 2026), revenue reached ¥10,105 million (up 6.6% year on year), and segment profit surged to ¥874 million (up 146.9% year on year), achieving a substantial profit increase. In addition to steady growth from expanded sales of high value-added products and repeat orders, an increase in orders for assembly and filling projects driven by strengthened combined sales to end users boosted the utilization rate of the company's own factories, resulting in a marked improvement in both profit amount and profit margin. Although Shipping/Fulfillment Services saw its contribution to revenue shrink due to an increase in the offsetting amount under the revenue recognition standard, this was not enough to offset the overall improvement in profitability.
Key Products
Growth Drivers
- Expanded sales of high value-added products and increased repeat orders
- Improved profitability of OEM projects through higher utilization of the company's own factories
- Increased orders for daily sundry goods filling, etc., driven by strengthened combined sales to end users
- Boost to Sales Promotion Goods & Materials Sales through aggressive development of new markets
- Boost to Shipping/Fulfillment Services from an increase in Yu-Mail projects
- Concentration of management resources and strengthening of business structure through the absorption-type merger (effective April 1, 2026) of wholly owned subsidiary Fine Chemetics (contract manufacturer of quasi-drugs and cosmetics)
Risks
- Cost pressure from soaring raw material and materials prices and rising import purchase prices
- Risk of a large-scale decline in sales promotion campaign projects (in cases where new projects cannot fill the gap)
- Declining trend in the number of pieces handled in Shipping/Fulfillment Services due to the shift to e-commerce and progress of digitalization
- Compression of recorded revenue due to an increase in offsetting amounts under the revenue recognition standard
- Risk to the supply and procurement of imported raw materials due to escalating tensions in the Middle East and sharp exchange rate fluctuations
Last updated: June 24, 2026