Media Research Institute,Inc.
9242・Growth Market・Services
Business
Media Soken Co., Ltd. was established in 1993 and is listed on the Tokyo Stock Exchange Growth Market and the Fukuoka Stock Exchange Q-Board. Under its management philosophy of "Flattening the world with innovation and innovative talent," the company operates two segments: the Career Support Business, whose mainstay is job-hunting events targeting all 58 kosen (colleges of technology) nationwide, and the Web Content Services Business, which handles website production, video production, and other services. Its main customers are listed and major companies in manufacturing, information and communications, construction, and other industries seeking to recruit kosen students and science/engineering university students. In May 2024, the company made Adowill Co., Ltd., a web production company based in western Shizuoka Prefecture, a subsidiary, expanding its business domain.
Business Model
The company has built close networks with faculty at Kosen (colleges of technology) and universities, embedding job-hunting events into school programs and coursework as a way to secure high student participation. It receives exhibitor and advertising fees from companies, and outsourcing fees (sponsorship contributions) from schools. The captive customer base—approximately 80% of job-seeking students registered on the "Kosen Plus" information site—keeps customer acquisition costs low, underpinning the Career Support Business's high-profitability structure, with a segment profit margin of 46.8% (FY2025, ended July 2025).
Company Strengths
The company runs job hunting events targeting 58 colleges of technology (Kosen) nationwide (51 national, 3 public, and 4 private). Through close cooperative relationships with faculty, it has built a mechanism to incorporate these events into school programs and curricula, forming an entry barrier that competitors cannot easily replicate.
Among Kosen students expected to graduate in March 2026, approximately 80% of those nationwide seeking employment are registered on the career support information site "Kosen Plus." This high capture rate provides a stable base for attracting students, creating a virtuous cycle that continuously stimulates corporate demand for exhibiting at events.
In FY2025 (ending July 2025), the Career Support Business recorded a segment profit margin of 46.8% (net sales of ¥1,290 million, segment profit of ¥603 million). Through a revision of per-unit pricing for student events and expanded transactions under the "Kosen Talent Recruitment Project," profit increased 18.4% year on year. The business model, centered on intangible assets, underpins this high profit margin.
ENVALITH's Perspective
Performance Trend
Revenue increased for five consecutive fiscal periods, from ¥671 million in FY2021 to ¥1,537 million in FY2025. For the cumulative nine months of the third quarter of FY2026 (ending July 2026), revenue was ¥1,465 million (up 8.5% year on year), operating profit was ¥378 million (up 6.0%), ordinary profit was ¥406 million (up 13.1%), and quarterly net profit attributable to owners of the parent was ¥289 million (up 17.3%), with all indicators increasing. The fact that the growth rates of ordinary profit and net profit exceeded that of operating profit is attributable to an increase in non-operating income, including ¥23 million in subsidy income and ¥3 million in interest income received, as well as the recognition of ¥11 million in extraordinary gain from the sale of fixed assets. In terms of the external environment, improvement in the employment and income environment and heightened corporate appetite for human capital investment served as tailwinds. Total assets stood at ¥2,142 million (up ¥355 million from the end of the previous fiscal period), and the equity ratio was maintained at a healthy 82.4%.
Growth Strategy
Two-pronged growth through deepening Kosen career support and forward-looking investment in the Web Content Services Business
The company upgraded its events specializing in national policy industries such as semiconductors and defense into the "Kokusaku Sangyo Work Research Seminar," expanding the range of participating companies. By capturing robust recruitment demand for science and engineering talent, the Career Support Business's revenue grew 8.9% year on year to ¥1,279 million.
The company continues to accumulate contracts for its hands-on recruitment consulting services, aiming to stabilize revenue outside of the event-concentrated periods. This initiative, aimed at mitigating the seasonal fluctuation concentrated in the second quarter, is underway to secure stable revenue and profit throughout the year.
As a selected project under the Ministry of Economy, Trade and Industry's FY2024 subsidy program for discovering and nurturing young talent in unexplored regional areas (the AKATSUKI Project), the company is promoting support for developing young IT talent centered on the Chugoku-Shikoku region. It recorded subsidy income of ¥23 million, contributing to the acquisition of a new revenue source and greater social recognition.
The company continues to make forward-looking investments in building AI and digital sales infrastructure, developing new products, and strengthening its organizational structure. Although the segment loss widened to ¥27 million on a cumulative basis for the third quarter of FY2026 (ending March 2026), this is positioned as a planned investment phase geared toward medium- to long-term scale expansion.
Last updated: July 17, 2026